Ralph Lauren Corporation

Ralph Lauren Corporation
Public
Traded as
Industry Design
Predecessor Polo Ralph Lauren Corporation
Founded 1967 (1967)
Founder Ralph Lauren
Headquarters New York City, New York, United States
Area served
 Worldwide[1]
Key people
Products
Services
  • Tailoring
Revenue Increase US$ 7,450.0 million (2014)[2]
Increase US$ 1,130.0 million (2014)[2]
Increase US$ 776.0 million (2014)[2]
Total assets Increase US$ 6,090.0 million (2014)[2]
Total equity Increase US$ 4,034.0 million (2014)[2]
Number of employees
 23,000 (2014)[3]
Subsidiaries
  • Club Monaco Corporation
  • Polo Jeans Company, LLC
  • Ralph Lauren Home Collections, Inc.
  • Ralph Lauren Media, LLC
  • Ralph Lauren Watch and Jewelry Company SÀRL (50%)
  • RL Fragrances, LLC
Website ralphlauren.com

Ralph Lauren Corporation is an American, publicly traded holding company headquartered in New York City. The company, through its subsidiaries, designs, markets and sells luxury men's, women's and children's apparel, accessories, fragrances and home furnishings to customers worldwide. Ralph Lauren Corporation began with the 1967 founding of the Polo Ralph Lauren company by American designer Ralph Lauren.

History

Polo Ralph Lauren – the flagship brand of the company.

The origins of the RL Corporation began with men's ties, Polo Ralph Lauren in 1981. Born in 1939 as Ralph Lifshitz (he later changed his name to Ralph Lauren) in The Bronx, New York, to Ashkenazi Jewish parents from the Soviet Union (Belarus), Lauren pursued a career in menswear and had gained background working for Datrian Riser. He received a $50,000 loan to realize his vision for men's ties. By 1969, he had a boutique store within the Manhattan department store Bloomingdale's. Around that same time, he released a line of suits for women that were tailored in a classic men's style; and first used the Polo emblem on the cuff of the suit. In 1971, Polo Ralph Lauren launched its first women's collection of apparel and the first stand-alone store was opened in Beverly Hills, California.

The company entered the European market, and went international, in 1981 with the opening of a store on New Bond Street in the West End of London, England.

The Polo Sport line was introduced in 1993. In 1997, the company went public on the New York Stock Exchange. By now, the company was structured to operate as an umbrella for its brands and other ventures and would be named the Ralph Lauren Corporation by the early-21st century. It was originally named Polo Ralph Lauren Corporation, but in subsequent years the Polo in the name was dropped to reflect the company's presence in other concepts beyond the Polo line. The original Polo line remained as the flagship brand of the company. Ralph Lauren Corporation also manages several other brands, including Ralph Lauren Black Label, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Lauren Ralph Lauren, Club Monaco, and Chaps.

The company launched its official web site, and online shop in 2000 as polo.com by RL Media (a cooperation between Ralph Lauren and NBC). It introduced a more youthful line, Rugby Ralph Lauren, in 2004.

August 7, 2013, the company reported a drop in its fiscal first-quarter profit, despite higher revenue.[4]

By 2007, Ralph Lauren had over 35 boutiques in the United States and other international locations in London, Milan, Tokyo, and Moscow. Also in that year, Ralph Lauren Corporation acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com. By then, company revenue reached US$4.2 billion.[5] In 2010, a Ralph Lauren store opened in Paris.

As of September 2013, the organization has announced changing of its leadership team and the creation of the Office of the Chairman, which will be led by Ralph Lauren.[6] On 19 September 2013, the company announnced that Jackwyn L. Nemerov will replace Roger N. Farah as the president and chief operations officer.[7]

In February 2014, Denise Incandela, former President of Saks Fifth Avenue Direct, joined Ralph Lauren Corporation as president of global digital and global e-commerce.[8] Later that year Valérie Hermann joined Ralph Lauren Corporation as the lead in the luxury division.[9]

Wayne Meichner, president and chief operating officer of Ralph left the company.

On 29 September 2015, it was announced that Stefan Larsson would replace the company's founder, Ralph Lauren, as CEO in November. Lauren will stay on as executive chairman and chief creative officer.[10]

Brands

Ralph Lauren Corporation produces clothing, accessories, footwear, fragrances, and furniture all marketed under its portfolio of various brands.

Ralph Lauren Home at Australian department store David Jones in Sydney

Subsidiary fashion brands of Ralph Lauren Corporation:

Retired lines:

Licenses

To gain better control of the various brands Ralph Lauren has bought back in recent years many licenses granted in previous years. The company claims that all Ralph Lauren products, whether in-house produced or licensed, have been designed by Mr. Lauren and/or his design staff. In 2005, Impact-21 was the Ralph Lauren ready-to-wear license holder in Japan with retail value of €240 million.[12] As of 2009, product licensing partners for the U.S. market include L'Oreal (perfume and cosmetics), Peerless, Inc. (Lauren by Ralph Lauren, Ralph, Chaps and American Living tailored menswear), Warnaco Group (Chaps sportswear), HanesBrands (men's Ralph Lauren underwear) and Luxottica Group (eyewear). All of the 'home' products in the various Ralph Lauren lines are produced by licensing partners. Internationally, entire regions have been provided with the right to sell Ralph Lauren merchandise and operate branded stores: Australia/New Zealand (Oroton Group), Central America (PRL Enterprises), Korea (Doosan Corporation) and Hong Kong / Southeast Asia (Dickson Concepts). All domestic Ralph Lauren stores are operated by Ralph Lauren. Internationally, some RL stores are operated by Ralph Lauren, about 90 are operated by licensing partners.

Stores

The Ralph Lauren flagship store occupying the Rhinelander Mansion on Madison Avenue in New York City
Ralph Lauren store on Madison Avenue in New York City

As of April 2010, the Ralph Lauren Corporation operated a total of 179 full-price stores, 171 factory stores, and 281 "concessions-based shop-within-shops" – a total of 631 locations worldwide.[13] The figure reflects retail operations for all of the company's brands across various locations throughout the Americas, Europe, Asia, and Oceania.[1]

children's clothing at department store Smith & Caughey's Queen Street in Auckland, New Zealand

Ralph Lauren operates its representative flagship stores in New York City on Madison Avenue – for menswear in the former Rhinelander Mansion, and for womenswear and home in another structure, across the street, which opened in 2011. The company also manages flagships, for retailing Ralph Lauren collections, in Chicago, Manhasset, Greenwich (USA), London, Milan, Tokyo, Moscow, and Paris.[14]

Sports sponsorships

Wimbledon
In 2006, Polo Ralph Lauren became the first official outfitter of Wimbledon, redesigning the outfits for ball boys and girls, line and court judges. The Wimbledon logo was adapted for this purpose. Ralph Lauren's Polo brand and style was used and a range of clothing for men and women was launched on June 26.[15] Ten years later in 2016, they are still designing and developing their Wimbledon Collection and have stockists throughout London.[16]
USTA
In 2005, Polo Ralph Lauren and the USTA signed a four year partnership making Polo the official apparel sponsor of the US Open throughout 2008. All ball boys and girls, and on-court officials, were dressed in specially designed Ralph Lauren apparel.[17]
Golf
The company also sponsors US professional golfers Webb Simpson, Tom Watson, Jonathan Byrd, Davis Love III and Luke Donald; as well as LPGA golfer Morgan Pressel.[18]
U.S. Olympic Team
In April 2008, Polo Ralph Lauren won the U.S. Olympic contract to outfit the 2008 U.S. Olympic Team after Roots Canada announced April 7, 2008, it would withdraw as the official clothing supplier for the organization.[19][20]

In July 2009, Ralph Lauren and the U.S. Olympic team announced they would continue their partnership for the 2010 Winter Olympics and the 2012 Summer Olympics.[21]

The 2012 US Olympic team uniforms for the opening ceremony of the London Olympics were designed by Ralph Lauren. The uniforms were manufactured in China, setting off a bipartisan backlash from the United States Congress protesting American manufacturing not being showcased in America's greatest athletes.[22] On July 13, 2012, six Democratic U.S. Senators announced they had co-sponsored legislation to require the 2012 U.S. Olympic team to wear American-made uniforms. The co-sponsors of the "Team USA Made In America Act of 2012" are: Senators Robert Menendez and Frank R. Lautenberg both of New Jersey, Bob Casey of Pennsylvania, Sherrod Brown of Ohio and Charles E. Schumer and Kirsten Gillibrand of New York.[23]

Controversy

Levi Strauss lawsuit
Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch and the RL Corporation in July 2007 for trademark infringement. It alleged that the separate retailers used Levi's trademarked pocket design of connected arches in the design of some of their respective products.[24]
South African Polo trademark issues
The Polo brand sold in South Africa is not affiliated with the Ralph Lauren brand. An independent South African company trademarked the Polo name and logo in South Africa.[25][26]
Filippa Hamilton photo controversy
In 2009, Ralph Lauren apologized for digitally retouching a photograph of model Filippa Hamilton to make her look thinner.[27] Hamilton also claims that she was fired by Ralph Lauren a few days later.[28] Another model's photo was also digitally retouched[29] adding to the row of models.
Bribes in Argentina to clear prohibited merchandise from customs
In 2012, Ralph Lauren agreed to pay $1.6 million to the DOJ and U.S. Securities and Exchange Commission in order to avoid prosecution under the Foreign Corrupt Practices Act, a U.S. bill that punishes bribery of foreign government agents.[30][31] Since the case went public in local newspapers, the Argentine tax agency suspended Ralph Lauren's operations in the country, blamed the firm's management board and private customs brokers for the bribery, and asked the U.S. Embassy for evidence and names in order to locally prosecute everyone involved.[32][33][34]
Advertisements with photos of Native Americans
In 2014 the corporation apologized for its use of Native Americans dressed in Western style clothing as if they were assimilated.[35]
Accused of intellectual property violation by Cowichan Tribes
After branding the sale of sweaters online as "Cowichan", the Cowichan Tribes resolved a "intellectual property rights violation" with Ralph Lauren.[36]

References

  1. 1 2 "Ralph Lauren stores". Ralph Lauren Media. Retrieved June 22, 2015.
  2. 1 2 3 4 5 "Ralph Lauren Corp 2014 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. May 15, 2014.
  3. ↑ "Number of employees of Polo Ralph Lauren worldwide from 2009 to 2015*". Statista. Retrieved June 22, 2015.
  4. ↑ Fitzpatrick, Jack (August 7, 2013). "Ralph Lauren stock tanks on profit miss". USA Today. Retrieved June 22, 2015.
  5. ↑ "Polo Ralph Lauren". CNN. Retrieved 1 January 2014.
  6. ↑ Lockwood, Lisa (18 September 2013). "Ralph Lauren Creates Office of the Chairman". Women's Wear Daily (WWD). Retrieved 18 September 2013.
  7. ↑ Lockwood, Lisa (19 September 2013). "Jackwyn Nemerov Succeeds Roger Farah at Ralph Lauren". WWD. Retrieved 19 September 2013.
  8. ↑ Moin, David (13 February 2014). "Denise Incandela Joins Ralph Lauren". WWD. Retrieved 13 February 2014.
  9. ↑ Lockwood, Lisa (19 February 2014). "Ralph Lauren Taps Valérie Hermann to Head Luxe Division". WWD. Retrieved 19 February 2014.
  10. ↑ TABUCHI, HIROKO; FRIEDMAN, VANESSA (29 September 2015). "Ralph Lauren, Creator of Fashion Empire, Is Stepping Down as C.E.O.". NY Times. Retrieved 30 September 2015.
  11. ↑ "RL To Present Fall 2008 Golf Collections at PGA Merchandise Show". Golfweek. 7 January 2008. Retrieved 1 January 2014.
  12. ↑ Chevalier, Michel; Mazzalovo, Gerald (May 18, 2012). Luxury Brand Management. John Wiley & Sons. p. 296. ISBN 978-1-118-17176-9. Retrieved June 22, 2015.
  13. ↑ "Profile: Ralph Lauren Corporation". Yahoo! Finance. Retrieved May 10, 2012.
  14. ↑ "Our Global Flagships". Ralph Lauren Media, LLC. Retrieved June 22, 2015.
  15. ↑ "Ralph Lauren to Outfit Players at Wimbledon". Los Angeles Times. Associated Press. June 18, 2006. p. D4. Polo Ralph Lauren Corp. will become the first external company in 129 years to outfit the tournament's on-court officials, who will exchange their green polyester grass-blending jackets for smart navy blue ones. In the past, Wimbledon has done its own design of officials' uniforms.
  16. ↑ "Wimbledon Fashion by Polo Ralph Lauren | Polo Shirts | Tee Shirts | Track Tops | Ball Boy Tops | Accessories". shop.wimbledon.com. Retrieved 2016-02-13.
  17. ↑ "Polo and the USTA Sign Four-Year Global US Open Partnership". Pambianco News (Press release). March 14, 2005. Retrieved June 22, 2015.
  18. ↑ "Ralph Lauren Signs Five-Year Agreement to Become Official Patron of the Open Championship" (Press release). Ralph Lauren. September 20, 2011. Retrieved June 22, 2015.
  19. ↑ Dodes, Rachel; Kang, Stephanie (April 7, 2008). "Polo to Outfit U.S. Team For the Beijing Olympics". The Wall Street Journal. Retrieved June 22, 2015.
  20. ↑ McQuigge, Michelle (April 8, 2008). "Roots no longer outfitting Olympic teams, co-founder says". Toronto Star. The Canadian Press. Retrieved June 22, 2015.
  21. ↑ Pells, Eddie (July 2, 2009). "US team to wear Ralph Lauren again at Olympic ceremonies". The Seattle Times. Associated Press. Retrieved June 22, 2015.
  22. ↑ Moore, David Leon; Brady, Erik (July 13, 2012). "Lawmakers furious over China-made U.S. Olympic uniform". USA Today. Retrieved June 22, 2015.
  23. ↑ Langell, Sean. "Bill calls for Olympians to wear U.S.-made gear". The Washington Times. Retrieved July 13, 2012.
  24. ↑ "Levi's says Abercrombie pick pocketed design". CNN. July 26, 2007. Retrieved June 22, 2015.
  25. ↑ Wheeldon, Ron. "South Africa: Major developments in IP law". IP Value. Retrieved June 22, 2015.
  26. ↑ Power, Megan (10 March 2014). "Polo SA not Polo Ralph Lauren". The Times (Johannesburg). Retrieved 31 August 2014.
  27. ↑ "Ralph Lauren apologizes for digitally retouching slender model to make her head look bigger than her waist". Daily Mail (UK). October 10, 2009. Retrieved August 31, 2014.
  28. ↑ "Filippa Hamilton, Ralph Lauren's Retouched Model: I Was Fired For Being Too Fat". The Huffington Post. March 18, 2010. Retrieved June 22, 2015.
  29. ↑ "Second Ralph Lauren model in Photoshop row as she's airbrushed to become impossibly skinny". Daily Mail. Retrieved June 22, 2015.
  30. ↑ Viswanatha, Aruna (April 23, 2013). "Ralph Lauren to pay $1.6 million to resolve Argentine bribery case". Reuters. Retrieved June 22, 2015.
  31. ↑ "Ralph Lauren Pays Fine to SEC Following Argentinian Bribery Scandal". Bloomberg News. April 23, 2013. Retrieved June 22, 2015.
  32. ↑ "Government suspends Ralph Lauren operations in Argentina". Buenos Aires Herald. April 23, 2013. Retrieved June 22, 2015.
  33. ↑ "Argentina questions Ralph Lauren bribery case". Euronews. April 23, 2013. Retrieved June 22, 2015.
  34. ↑ "Tras las supuestas coimas, la AFIP suspendió el CUIT de Ralph Lauren" [After alleged bribes, AFIP suspends Ralph Lauren's Tax ID]. La Nación. April 23, 2013. Retrieved June 22, 2015.
  35. ↑ LeTrent, Sarah (December 19, 2014). "Ralph Lauren apologizes for Native American ads". CNN.
  36. ↑ "Cowichan Tribes accuses Ralph Lauren of intellectual property rights violation". CTV News. February 7, 2015.

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