Plug.dj
 | |
| Web address |
plug |
|---|---|
| Registration | Email or Facebook account |
| Available in | English, Russian, Chinese, Spanish, French, Italian, German, Brazilian Portuguese, Bulgarian, Czech, Finnish, Malay, Dutch, Polish, Slovak, Slovenian, Lithuanian and Turkish (as of January 2015) |
| Created by | Steven Sacks, Alex Reinlieb, and Jason Grunstra |
| Launched | February 2012 |
| Current status | Closed (on September 28, 2015) |
Plug.dj (stylized plug.dj) is going to be an interactive online social music streaming website located in Los Angeles, CA. The site will be "dedicated to growing positive international communities for sharing and discovering music". It's going to allow ages 13+ and is going to be a free service with microtransactions, and already had over 3 million registered accounts.[1] The website was launched on February 29, 2012 by Steven Sacks, Alex Reinlieb, and Jason Grunstra. The company used investments from Javelin Venture Partners in December 2013 to improve their team and community support, as well as launch new services.[2] plug.dj has been repeatedly compared to the now-defunct website turntable.fm.[3][4][5]
Overview
plug.dj consisted of different online chat rooms, called "communities", that users could freely create. Inside each community, users could choose to join a wait list and wait for their turn to be the DJ for everyone else in the community, playing a video or song chosen from either YouTube or SoundCloud, or simply listen passively. Users could also vote positively or negatively for each song or video played, or add it to their own playlists. By spending time or being active on the site, they earned experience points (XP) and plug points (PP), which were used to unlock and purchase various items, such as new avatars and chat badges. Each community on plug.dj was typically focused on a few specific musical genres, usually one of the subgenres of EDM (Electronic Dance Music), such as Trap, Dubstep, Electro, Drum n' Bass and many others. Communities dedicated to non-electronic genres, such as rock, jazz, death metal, and classical also existed. The community creator could promote users to moderators to help ensure the community's rules are followed and to keep the environment friendly. Volunteer global moderators, called "Brand Ambassadors", also existed.
In April 2015, a paid subscription service was launched, which provided access to subscriber avatars and badges without the user having to spend PP.
Financial issues, shutdown and plan to come back in year 2016
On September 14, 2015, plug.dj announced if they did not get 30% of their overall goal by the September 28, the service would shut down and asked members for donations. According to Plug.dj, the team sold their office and started working at home.[6] On September 28, 2015, Plug.dj confirmed that they did not reach their goal in time and shut down on September 28, 2015 at 3 PM Pacific Standard Time. Since December 10, 2015 on plug.dj was displayed maintenance mode and owners posted a message on their facebook: "The hype is real".[7]Later website was shut down. February 8, 2016 plug.dj posted some message on facebook , that they working to bring plug back. It is planned to relaunch site soon. [8]
See also
References
- ↑ "plug.dj". angel.co.
- ↑ Matthew Panzarino (December 10, 2013). "Plug.dj raises 1.25m to expand music-sharing community.". techcrunch.com.
- ↑ Trevor Gilbert (April 16, 2012). "Plug.dj Open To International Users, Does What Turntable.fm Can’t". pando.com.
- ↑ Alan Henry (November 25, 2013). "Plug.dj Is Social Streaming Music, Ready to Fill Turntable.fm's Shoes". lifehacker.com.
- ↑ Matthew Lasar (September 11, 2013). "When does YouTube become radio? When it’s on plug.dj". radiosurvivor.com.
- ↑ "I’m the Founder of plug.dj. AMA.". reddit.com. 2015.
- ↑ "plug.dj - The hype is real. | Facebook". www.facebook.com. Retrieved 2015-12-10.
- ↑ "We're all anxiously awaiting the relaunch, and once we have a real date, we will let you know! | Facebook". www.facebook.com. Retrieved 2016-02-08.