Photo elicitation

Photo-elicitation is a method of interview in visual sociology that uses visual images to elicit comments. The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others.[1] Either the interviewer or the subject may provide the images.[2]

The main purpose of photo-elicitation interviewing is to record how subjects respond to the images, attributing their social and personal meanings and values. The meanings and emotions elicited may differ from or supplement those obtained through verbal inquiry. Regions of the brain that process visual information are evolutionarily and developmentally older than the parts that process verbal information.[3]

Visual images can evoke emphatic understanding of how other people experience their world. Photo-elicitation has been used successfully in a range of studies and is common in participatory research with young children and marginalised communities.[4]

See also

References

  1. ↑ Elisa Bignante The use of photo-elicitation in field research, EchoGeo.
  2. ↑ Marisol Clark-IbáÑez Framing the Social World With Photo-Elicitation Interviews, American Behavioral Scientist August 2004 vol. 47 no. 12 1507-1527.
  3. ↑ Douglas Harper Talking about pictures: a case for photo elicitation, Visual Studies, Vol. 17, No. 1, 2002.
  4. ↑ Dawn Mannay ‘Who put that on there … why why why?’ Power games and participatory techniques of visual data production, Visual Studies, Vol. 28, No. 2, 2013.
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