Phoenix Beverages
This article is about the brewery in Mauritius. For the defunct brewery in the United Kingdom, see Phoenix Brewery.
Formerly called | Mauritius Breweries Ltd (MBL) |
|---|---|
| Public | |
| Traded as | SEM: MBL [1] |
| Industry | Beverage |
| Predecessor |
|
| Founded | 9 September 1960 |
| Headquarters | Pont Fer, Vacoas-Phoenix, Mauritius |
Area served | Mauritius |
Key people |
Bernard Theys (CEO) Jean-Claude Béga (Chairman) |
| Products |
|
Production output | 1.2 million hectolitres of alcoholic and non alcoholic drinks |
| Total assets |
 Rs 3,202 billion |
Number of employees | 1,168 (2015) [2] |
| Subsidiaries |
|
| Website |
www |
Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius.[3]
Corporate history [2]
- 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
- 1953 - Signature of their bottling agreement with Coca-Cola
- 1960 - Creation of Mauritius Breweries Ltd (MBL)
- 1963 - Inauguration of brewery
- 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
- 1993 - MBL is listed on the Stock Exchange of Mauritius
- 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
- 2008 - Fusion of PBL and PCM
- 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
- 2015 - Signature of bottling agreement with Schweppes International for Orangina
Products
Product history
- 1963 - Launch of Phoenix beer
- 1964 - Launch of Stella Pils beer
- 1965 - Launch of Sprite soft-drink
- 1975 - Launch of Guinness stout
- 1976 - Launch of Crystal table water
- 1986 - Launch of Diet Coke
- 1988 - Launch of Malta Guiness
- 1989 - Launch of Blue Marlin beer
- 1990 - Launch of Appletiser
- 2005 - Launch of Phoenix Special Brew beer
- 2008 - Launch of Phoenix Fresh beer
- 2014 - Acquisition of Eski soft-drink brand
- 2015 - Launch of GR8 wine
Phoenix Beer
A bottle of Phoenix
Phoenix Beer began production in 1963. It has an alcohol rating of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.
Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.
Awards
| Brand | Year | Award | Rank | Notes |
|---|---|---|---|---|
| Stella Pils | 1976 | Brewex – UK | Gold Medal | |
| 1989 | Monde Selection | Gold Medal | ||
| 1997 | Australian International Beer Awards | Silver Award | ||
| 2009 | Monde Selection | Gold Medal | Stella Pils 330ml | |
| Phoenix Beer | 1981 | Monde selection | Gold Medal | |
| 1983 | Brewex – UK | Gold Medal | ||
| 1997 | Australian International Beer Awards | Silver Award | ||
| 2001 | Australian International Beer Awards | Gold Award | ||
| 2003 | Monde Selection | Gold Medal | Phoenix Beer 330ml | |
| 2006 | Monde Selection | Silver Medal | Phoenix Beer 330ml | |
| 2007 | Monde Selection | Grand Gold Medal | Phoenix Beer 330ml | |
| 2008 | Monde Selection | Gold Medal | Phoenix Beer 330ml | |
| Monde Selection | Silver | Phoenix Beer Can | ||
| 2009 | Monde Selection | Gold Medal | Phoenix Beer 650ml | |
| Monde Selection | Silver | Phoenix Beer Can | ||
| Monde Selection | Gold Medal + High International Quality Trophy 2009 | Phoenix Beer 330ml | ||
| 2010 | Monde Selection | Gold Medal | Phoenix Beer 650ml | |
| Monde Selection | Gold Medal | Phoenix Beer Can 330ml | ||
| Monde Selection | Gold Medal | Phoenix Beer 330ml | ||
| Monde Selection | Gold Medal | Phoenix Special Brew 330ml | ||
| Monde Selection | Gold Medal | Phoenix Fresh 330ml | ||
| 2011 | Monde Selection | Gold Medal + International High Quality Trophy 2011 | Phoenix Beer 650ml | |
| Monde Selection | Gold Medal | Phoenix Beer 330ml | ||
| 2012 | Monde Selection | Gold Medal | Phoenix Beer 650ml | |
| Monde Selection | Gold Medal + International High Quality Trophy 2012 | Phoenix Beer 330ml | ||
| 2013 | Monde Selection | Gold Medal | Phoenix Beer 650ml | |
| Monde Selection | Gold Medal | Phoenix Beer 330ml | ||
| 2014 | Monde Selection | Gold Medal + International High Quality Trophy 2014 | Phoenix Beer 650ml | |
| Monde Selection | Gold Medal | Phoenix Beer bottle 330ml | ||
| Monde Selection | Gold Medal | Phoenix Beer can 330ml | ||
| Blue Marlin | 1992 | Monde Selection | Gold Medal | |
| 1997 | Australian International Beer Awards | Silver Award | ||
| 2001 | Australian International Beer Awards | Silver Award | ||
| 2003 | Monde Selection | Bronze Medal | Blue Marlin 330ml | |
| 2006 | Monde Selection | Silver Medal | Blue Marlin 330ml | |
| 2007 | Monde Selection | Grand Gold Medal | Blue Marlin 330ml | |
| 2009 | Monde Selection | Silver Medal | Blue Marlin Premium Beer Can | |
| 2013 | Monde Selection | Gold Medal | Blue Marlin Premium Beer 330ml | |
| Guinness | 2011 | Monde Selection | Gold Medal | Guinness Foreign Extra Stout |
| Phoenix Cider | 2011 | Monde Selection | Gold Medal | Phoenix Cider Apple non-alcoholic Cans |
See also
References
- ↑ "Company Snapshot Information - Code". Stock Exchange of Mauritius. Retrieved 22 December 2015.
- 1 2 "2015 Annual Report" (PDF). 2015 Annual Report. Phoenix Beverages Ltd. Retrieved 20 December 2015.
- ↑ "The Stock Exchange of Mauritius". The Stock Exchange of Mauritius. Retrieved 2012-07-11.
External links
This article is issued from Wikipedia - version of the Tuesday, December 22, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.