Optimove

Optimove
Private
Industry
Founded 2009
Headquarters Tel Aviv, Israel
Area served
 Worldwide
Key people
  • Pini Yakuel, CEO and Co-founder
  • Shachar Cohen, Co-founder and Advisor
  • Varda Tirosh, Chief Customer Officer
  • Shani Zamir, CFO
  • Dror Garti, CTO
  • Eilam Avinary, Head of Operations
  • David Cohen, VP R&D
  • Yohai Sabag, Chief Data Scientist
  • Paz Holender, Head of Product Management
  • Shauli Rozen, Head of Professional Services
  • Alon Tvina, Chief Commercial Officer
  • Amit Bivas, Head of Marketing
Products Customer retention automation software
Number of employees
 69 (2015)
Website www.optimove.com

Optimove develops and markets customer retention software, which leverages customer modeling, predictive micro-segmentation and campaign optimization technologies[1] to help marketers at Internet businesses maximize customer lifetime value by converting more leads, increasing customer spend/engagement, reducing churn and winning back more lost customers.[2]

The Optimove Software

Optimove is a SaaS application that implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan. Marketers and retention experts use Optimove to maximize the lifetime value of every customer by understanding each customer's needs and preferences, and then delivering communications and incentives that the customer consistently feels delivers value. In other words, the software allows marketers to consistently achieve the best match between every campaign and every customer.[3]

Optimove enhances the marketing and retention efforts of online businesses by carefully modeling each customer and predicting which marketing campaigns will be perfect for the individual.[4]

The software is based on a combination of technologies, including predictive customer modeling, realtime hyper-targeting based on dynamic customer micro-segmentation, multi-channel campaign automation, real-time campaign triggers,[5] and systematic campaign optimization using scientific control methodologies. On top of this technology layer, the application provides a calendar-based marketing management tool to help users track and optimize campaigns.[6] Every campaign becomes a measurable marketing experiment[7] which feeds the software's self-learning recommendation engine.

"Optimove's software uses micro-segmentation technology to help businesses identify which action or marketing campaign will have the largest conversion impact on a user at a particular point in time."[4]

The marketing channels supported by Optimove include email, SMS, mobile push notification, lobby banner and Facebook Custom Audiences.[8]

The Optimove product doesn't collect or use any customer-identifying demographic data, which eases privacy concerns.[9]

Company History

Optimove (initially named Mobius Solutions) was founded in 2009 and released the first version of its software (initially named Customer Value Maximizer) in 2010.[10] Optimove is a bootstrapped software startups located in Tel Aviv (i.e., the company launched and grown with no outside financial investment).[11] The company tripled revenues and doubled staff to 30 employees between 2012 and 2013,[11] and then again doubled their staff to more than 60 by 2015.[12] Expanding beyond its headquarters in Tel Aviv, the company opened offices in the US and UK during 2014-2015.[13]

As of mid-2015 the company has a client roster of more than 150 brands,[14] in verticals including e-retail, social gaming, horserace/fantasy sports betting and digital services.[15] Optimove's customers include Caesars Interactive Entertainment,[15] 888,[1] Zynga,[15] LuckyVitamin,[15] La Perla,[14] GetTaxi,[2] Bwin.Party,[14] SportingBet,[14] Nume.com,[15] Scopely,[15] BetAmerica,[9] and Foxy Bingo,[16] a website owned and operated by Cashcade.

Optimove partners include digital marketing technology provider Silverpop,[17] Internet gaming platform provider iSoftBet,[18] India's largest poker site, Adda52.com,[19] binary options trading platform provider, TradoLogic,[20] and social gaming operators Crazy Panda, Jelly Button Games and LuckyFish Games.[21]

Recognition

References

  1. 1 2 Huhman, Heather (2013-12-10). "Online Casino 888 Integrates Optimove Software to Retain Customers". Business Insider. Retrieved 2015-08-13.
  2. 1 2 3 "15 Marketing Softwares That Can Boost Your Business". Forbes. July 28, 2013. Retrieved 2015-08-13.
  3. ↑ "Optimove". CrunchBase. Retrieved 2013-12-03.
  4. 1 2 Huhman, Heather (2013-10-02). "Optimove Releases New Suite of Customer Marketing Tools". Business Insider. Retrieved 2013-12-03.
  5. ↑ Roy, Rohit (2015-01-15). "Real-Time Benefit Added to Optimove’s Personalized Customer Marketing Platform". MarTech Advisor. Retrieved 2015-08-13.
  6. ↑ Schiff, Allison (2013-10-02). "Segment, Monetize, Retain, Repeat". Direct Marketing News. Retrieved 2015-08-13.
  7. ↑ Yakuel, Pini (2013-10-12). "How to build a scientific approach to customer marketing". GigaOm. Retrieved 2015-08-13.
  8. ↑ Cohen, David (2014-05-03). "Retention Marketer Optimove Interfaces With Facebook Via API, Updates Custom Audiences Daily". Adweek. Retrieved 2015-08-13.
  9. 1 2 Stuart, Laura (2013-12-05). "Online gambling: lessons in marketing tech and customer behavior". GigaOm Research. Retrieved 2015-08-13.
  10. ↑ "About Optimove". Retrieved 2013-12-03.
  11. 1 2 3 Ducoff, Kevin (2013-08-06). "10 Impressive Tel Aviv Tech Startups". The Huffington Post. Retrieved 2015-08-13.
  12. ↑ Darkin, Stewart (2015-04-14). "Optimove doubles up". Intergame. Retrieved 2015-08-13.
  13. ↑ "Strong growth sees Optimove plot US and UK expansion". Gaming Intelligence. 2015-04-17. Retrieved 2015-08-13.
  14. 1 2 3 4 Saks-McLeod, Andrew (2015-04-02). "Customer marketing and retention specialist Optimove opens London office". LeapRate. Retrieved 2015-08-13.
  15. 1 2 3 4 5 6 Karr, Douglas (2015-06-13). "The Customer Journey and Optimove Retention Automation". Marketing Tech Blog. Retrieved 2015-08-13.
  16. ↑ Sacco, Dominic (2013-10-30). "All big tech retailers will have customer retention systems in ten years". PCR Online. Retrieved 2013-12-03.
  17. ↑ "Silverpop Partner Optimove". Retrieved 2015-08-13.
  18. ↑ "iSoftBet to roll out Optimove CRM tech across customer platform". iGaming Business. 2013-09-19. Retrieved 2015-08-13.
  19. ↑ Glocks, Tim (2014-04-07). "Israeli based Optimove Partners With Indian Online Poker Operator Adda52". Poker Online. Retrieved 2015-08-13.
  20. ↑ King, John (2013-05-06). "Optimove and TradoLogic Announce Collaboration". bForex. Retrieved 2015-08-13.
  21. ↑ "Retention specialist Optimove wins trio of new partnerships". Gaming Intelligence. 2015-02-06. Retrieved 2015-08-13.
  22. ↑ Chester, Ryan (2015-01-15). "14 Marketing Automation Tools That Can Save Hundreds Of Hours". Killer Startups. Retrieved 2015-08-13.
  23. ↑ "Silverpop’s Eighth Annual EMEA Customer Conference Draws Record Number of Attendees". 2013-02-07. Retrieved 2015-08-13.

External links

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