Onesie (jumpsuit)

A modern adult size onesie.

Onesie /ˈwʌnzi/ is a commonly used word for loose-fitting casual jumpsuits for adults,[1] made of knit cotton (as used in sweatshirts), fleece, or chenille. They are mostly intended as loungewear or sleepwear, but have gained significant popularity as stylish street fashion. In the UK, the onesie became very popular during the late 2000s and early 2010s.[2]

Adult onesie fashion craze

The company and product was initially conceptualized and marketed by entrepreneur and musician, Steve Pandi; originally intended as a gimmick his rock band would wear during shows.[3] Being the first and only vendor of the popular onesie pajamas, the company quickly grew and began to appear on television as early as 2000 on Oxygen TV's "Pajama Party" television show.[4]

Adult onesies quickly infiltrate pop-culture in the U.S.

Beginning in February 2001, JumpinJammerz's onesies began regularly appearing on MadTV,[5] CSI: Las Vegas. In 2007 the company's adult onesie was a popular gift among celebrities when JumpinJammerz was included in the 2007 Academy Awards (Oscars)[6][7] and Emmy Awards[8] gifting events. By 2008 imitators began to replicate the onesie, again feeding into the craze. In 2009 a mix of JumpinJammerz onesies and their new competitor onesies appeared in a Saturday Night Live skit with James Franco.[9]

Adult onesie popularity peaks in 2011-2012

By 2011 it was clear that the Onesie began to transform from novelty to a worldwide apparel craze, beginning in January 2011, when Ryan Gosling appeared on The Ellen DeGeneres Show and gifted the entire audience with JumpinJammerzs' onesies.[10] That same day, "Jumpin Jammerz" became the #1 search term on Google in the USA.[11] In 2011, Gosling's popularity began to increase rapidly and he was nominated for a Golden Globe and appeared in three mainstream movies, further fueling the onesie fashion craze.

Macklemore

In 2012, hip-hop recording artist Macklemore referenced onesie pajamas in the lyrics for his wildly popular song, "Thrift Shop",[12] which peaked at number one on the Billboard Hot 100 charts, sold 7,000,000 albums in the United States alone, then reached number one in the United Kingdom,[13] Ireland,[14] Canada,[15] France,[16] Denmark,[17] Netherlands,[18] Australia[19] and New Zealand.[20] In a music video released for the song on August 29, 2012, Macklemore wears a JumpinJammerz "Batman" onesie. As of May 5, 2015, the video is the site's 18th most-watched video.[21] In 2014 the onesie-wearing rap sensation won two Grammy Award for Best Rap Performance and Best Rap Song.[22] Thrift Shop is the second independent song in history to achieve the number one spot on the Billboard Hot 100 chart, 20 years after Lisa Loeb achieved comparable success.[23]

Today

Companies continue to innovate and enter the onesie market. Several online businesses and department store chains sell adult onesies from a wide range of styles and cuts, ranging from onesies designed specifically as outerwear, and onesies as pajamas. Several celebrities including Justin Bieber,[24] Miley Cyrus,[25] Rihanna,[26] and others have been spotted wearing onesies of various brands and styles.

Etymology

The word "onesie" is likely derived from Onesies, a brand name for infant bodysuits that is owned by the Gerber corporation and used for infant clothing. In 2008, when casual jumpsuits became increasingly popular, the press started discrediting them as "adult onesies"[27] and the name seems to have eroded to a generic word.

See also

References

  1. ↑ Oxford Dictionaries
  2. ↑ Onesie phenomenon
  3. ↑ "In November, 2011, Jumpin Jammerz celebrates 14 years online.".
  4. ↑ Party on YouTube
  5. ↑ Stuart wearing JumpinJammerzs' Onesie in 2001 skit on YouTube
  6. ↑ 2007 Oscars coverage from LAist
  7. ↑ StyleList.com noting 2007 Oscars grab bag and general popularity of the brand in Hollywood
  8. ↑ Splash Magazine covering 2007 Emmy Awards
  9. ↑ "Saturday Night Live skit with James Franco with various onesie pajamas.".
  10. ↑ "Ryan Gosling gifts JumpinJammerz onesies to Ellen Degeneres show audience".
  11. ↑ http://www.racked.com/2011/1/7/7777387/jumpin-jammerz-is-the-1-trending-search-on-google-right-now JumpinJammerz hits #1 in Google Trends following Ryan Gosling on Ellen
  12. ↑ Lyrics to "Thrift Shop"
  13. ↑ Official United Kingdom Music Charts
  14. ↑ "Ireland Official Music Charts".
  15. ↑ "American Billboard 100 Charts".
  16. ↑ "France's Music Charts".
  17. ↑ "Denmark Music Charts".
  18. ↑ "Netherlands Top Music Charts".
  19. ↑ "Australian Music Charts".
  20. ↑ "New Zealand Music Charts".
  21. ↑ "Most Viewed Videos of All Time (Over 100 million views)". YouTube. Retrieved April 14, 2015.
  22. ↑ "Grammy Awards 2014: Full Nominations List". Billboard. 2013-12-06. Retrieved 2014-03-23.
  23. ↑ "Macklemore breaks a 20 year record as an independent artist.".
  24. ↑ "Justin Bieber wearing a adult-size onesie".
  25. ↑ "Miley Cyrus wearing adult onesie pajamas".
  26. ↑ "Rihanna wearing a camouflage onesie".
  27. ↑ Adult Onesies: The Dress Like A Toddler Trend Claims Further Victims. Blog entry in The Fashion Police dated 2008-09-08. Accessed 2013-03-09.
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