The Wizarding World of Harry Potter (Universal Orlando Resort)

Wizarding World of Harry Potter

Islands of Adventure
StatusOperating
CostGBP £134 million[1]
USD $200 million[2]
Soft opening dateJune 1, 2010[3]
Opening dateJune 18, 2010 (2010-06-18)[4]
ReplacedMerlinwood (The Lost Continent)
Universal Studios Florida
StatusOperating
CostUSD $256 Million
Soft opening dateJuly 3, 2014[5]
Opening dateJuly 8, 2014[6][7][8]
ReplacedJaws (Amity)
General statistics
Attraction type Themed zone
Designer Universal Creative
Theme Harry Potter
Size Phase 1: 20 acres (8.1 ha)[9]

The Wizarding World of Harry Potter is a themed area spanning two theme parks – Islands of Adventure and Universal Studios Florida – at the Universal Orlando Resort in Orlando, Florida, USA.

The first phase was officially announced for Islands of Adventure on May 31, 2007,[10][11] and after a two-and-a-half-year construction period, the area officially opened to the public on June 18, 2010.[2][12] The area's flagship attraction is Harry Potter and the Forbidden Journey, which exists within a recreation of Hogwarts School of Witchcraft and Wizardry. It takes riders on a journey through Harry Potter's wizarding world.[13] Other attractions include Dragon Challenge, a pair of inverted roller coasters, and Flight of the Hippogriff, a family roller coaster. The area also features a recreation of Hogsmeade containing many gift shops and restaurants from the series of Harry Potter books including Dervish and Banges, Honeydukes, Ollivanders, Zonko's Joke Shop (though it houses Honeydukes), the Three Broomsticks, and the Hog's Head.

The second phase was initially announced on December 6, 2011, as a significant expansion of the existing Wizarding World of Harry Potter. On May 8, 2013, it was officially announced that a substantial portion of phase two would be constructed in the adjacent Universal Studios Florida theme park with a full scale working replica of the Hogwarts Express taking guests between the two lands. This phase's flagship attraction is Harry Potter and the Escape from Gringotts, a 3D dark ride/simulator based on Gringotts Bank, the wizarding bank that appears in the book and film series. The attraction's design is similar to Transformers: The Ride and the Amazing Adventures of Spider-Man rides but built on a roller coaster track. The remaining attractions are themed around London and Diagon Alley. Diagon Alley officially opened on July 8, 2014.[6][7][8]

Background

Previous attraction attempts

A Harry Potter themed attraction at a Universal Studios park or a Disney park was rumored in 2003.[14][15] However, the rights to the Harry Potter franchise had been acquired by Warner Bros., who denied all rumors.[16] In 2001, Time Warner used this license to construct and operate the Harry Potter Movie Magic Experience at Warner Bros. Movie World on the Gold Coast, Australia. The attraction was a small indoor walkthrough featuring many recreations of locations in the first two movies. After two years of operation this attraction was removed.[17][18]

Rumors and official announcement

In January 2007, About.com reported a rumor from a "highly credible source" that the Islands of Adventure park's Lost Continent area was going to be re-themed "to the stories and characters of one of the most popular children's franchises".[19] Other sources followed up in the next few days with unofficial confirmation that the new area would involve Harry Potter, and that it was being developed under the name "Project Strong Arm" in reference to the KUKA robotic arm technology it would utilise.[20][21] Nikki Finke reported her own confirmation of the Potter park plans in April,[22] followed shortly by a story in The Scotsman;[23] both reports were widely relayed by other media sources.[24][25][26] On May 31, 2007, Universal (in partnership with Warner Bros.) officially announced the 20-acre (8.1 ha) addition recreating Hogwarts, the Forbidden Forest and Hogsmeade, with a planned opening in 2009.[9][10][11][27]

Phase 1: Islands of Adventure

Themed billboards were located around the Wizarding World during the two-year construction period.
Themed billboards were located around the Wizarding World during the two-year construction period

Construction of the Wizarding World of Harry Potter began seven months after the official announcement, in January 2008. By July, the Flying Unicorn and Enchanted Oak Tavern were closed. The Flying Unicorn then began an almost two-year refurbishment which transformed it into the Flight of the Hippogriff. The Enchanted Oak Tavern was later demolished. A bridge was built to connect The Lost Continent with Jurassic Park allowing guests to avoid the construction zone that was to be the Wizarding World. Construction progressed with the Hogwarts castle slowly taking shape. By September 2008, the Dueling Dragons entrance was moved to Jurassic Park to make room for construction of Hogsmeade. One month later, the old entrance was demolished. By September 2009, the top shell of Hogwarts castle was completed. On September 15, an announcement was made as to what exactly was going to be included in the Wizarding World. In early 2010, Universal increased the marketing of the area which included newspaper advertisements, billboards and television commercials. The Dueling Dragons were closed for some maintenance before being transformed into the Dragon Challenge.[28] Construction was complete by June 1, 2010 when the area began soft openings.[3]

The opening celebrations
The opening celebrations.

A soft opening weekend was held for the media and reserved guests, starting on May 28, 2010. The park had two opening ceremonies that took place on June 16 and on June 18, 2010. The Wizarding World of Harry Potter's grand opening ceremony took place on June 16 with book series author J. K. Rowling and film series actors Daniel Radcliffe, Rupert Grint, Emma Watson, Michael Gambon, Warwick Davis, Tom Felton, Matthew Lewis, James and Oliver Phelps and Bonnie Wright attending, Universal Orlando Resort officials, as well as representatives from the media. The ceremony, which was produced by Universal Orlando Events Production in conjunction with Thinkwell Group,[29] concluded with a fireworks display and a performance by the Orlando Philharmonic Orchestra, led by John Williams (composer of the music for the first three films). On June 18, the second ceremony occurred, which officially opened The Wizarding World of Harry Potter to the public. NBC's Today Show[30] and The Weather Channel broadcast segments live from the park.[31][32][33]

Phase 2: Universal Studios Florida

The opening of The Wizarding World of Harry Potter saw attendance at Islands of Adventure rise by as much as 36% in 2010. According to Jason Garcia of the Orlando Sentinel, this saw resort executives pondering "when to expand Wizarding World and how to keep business balanced between Islands and Universal Studios Florida".[34] In April 2011, Brady MacDonald of the Los Angeles Times speculated that an expansion of The Wizarding World of Harry Potter would see attractions such as Diagon Alley and a Gringotts-themed dark ride replace Islands of Adventure's Lost Continent themed area.[35]

Demolition of the Jaws ride and the surrounding Amity (March 2012)

On December 6, 2011, Universal Parks & Resorts announced that they would be expanding The Wizarding World of Harry Potter. The expansion was described as "significant" by officials; however, no further details were released at the time.[36][37] The announcement came just four days after Universal Studios Florida announced that they would be closing their Jaws ride on January 2, 2012.[38] On January 25, 2012, the Los Angeles Times stated that Universal Studios Florida's Jaws ride would be the site of The Wizarding World of Harry Potter expansion. The aforementioned attractions would be complemented by a replica of the Hogwarts Express to transit guests between the two parks.[39] Demolition of the Jaws ride and the surrounding Amity area began almost immediately after its closure.[40][41] After the site was levelled, work began on land reclamation as well as the construction of a series of buildings including a large show building.[42][43][44]

Further details about the expansion of The Wizarding World of Harry Potter were announced on May 8, 2013. Officials confirmed that the expansion would predominantly be set in the adjacent Universal Studios Florida theme park and would feature attractions themed after Diagon Alley and London. The rumored Hogwarts Express connection between the two parks was also confirmed. Officials stated the expansion should open in 2014.[45][46][47][48]

On January 23, 2014, officials announced the name of the flagship attraction would be Harry Potter and the Escape from Gringotts. They also indicated that a 2-park pass would be necessary to ride the Hogwarts Express, which is set to connect Universal Studios Florida with the existing Harry Potter attraction at Universal's Islands of Adventure.[49][50][51]

The official opening date of the Diagon Alley phase was announced at an exclusive and private press conference on June 17, 2014 for July 8, 2014. On June 18, 2014, the Diagon Alley red carpet premiere took place with Domhnall Gleeson, Bonnie Wright, Evanna Lynch, Matthew Lewis, James and Oliver Phelps, Tom Felton, Robbie Coltrane, Warwick Davis and Helena Bonham Carter attending. New photos of Diagon Alley were later released the same night and the official opening date was publicly announced by Universal Orlando president Bill Davis.[52] King's Cross station opened on July 1, 2014 as well as the Hogwarts Express Hogsmeade Station at Islands of Adventure and soft openings of Diagon Alley began on July 3, 2014.[5] Diagon Alley officially opened on July 8, 2014.[6][7][8]

Rides

The Wizarding World of Harry Potter has five rides. Three rides opened in 2010 as part of phase one. An additional two rides opened with phase two in 2014.

Entrance of Dragon Challenge
Entrance of Dragon Challenge

Dragon Challenge is a roller coaster featuring two distinct tracks built to overlap and intertwine with each other. The ride was formerly in operation since the park's 1999 opening under the name Dueling Dragons. The physical coaster is exactly the same, with some new decor.[53] The attraction was renamed in homage to the first task of the Triwizard Tournament where Harry and the other contestants are to each duel with a dragon, depicted in chapter 20 of Harry Potter and the Goblet of Fire.[54] The two sides of the coaster have been renamed "Hungarian Horntail" and "Chinese Fireball",[53] after two of the dragon breeds which appear in the book. It is the only chasing inverted roller coaster in the world. The queue for this ride features many Harry Potter relics, including the Goblet of Fire and the Triwizard Cup. In addition, the hike to the ride features the flying car featured in the second film, as well as Hagrid's hut.

Hogwarts Castle exterior of Harry Potter and the Forbidden Journey as seen from the Herbology greenhouse queue

Harry Potter and the Forbidden Journey is a new attraction inside the replica of Hogwarts Castle, simulating a tour of the castle and its surrounding grounds. Visitors initially walk through the castle, interacting with various characters and props from the Potter series,[55] including a speech from Dumbledore, and directions from Harry, Hermione and Ron, before boarding a "magical bench" (controlled with a KUKA robotic arm system[56]). Throughout the ride, guests are taken around the outside of the castle, using a combination of simulated flight as well as encountering realistic animatronic versions of the Whomping Willow, a horde of dementors, giant spiders, the Hungarian Horntail Dragon, and a Quidditch match.[57]

Flight of the Hippogriff is a steel roller coaster designed for families, located adjacent to Harry Potter and the Forbidden Journey. The ride opened in 2000 as the Flying Unicorn.[58] Similar to the Dragon Challenge, this ride was re-themed prior to the opening of the Wizarding World. The roller coaster's back-story is that Hogwarts's Care of Magical Creatures professor, Hagrid, is teaching young wizards to fly on a hippogriff (as Harry does in Harry Potter and the Prisoner of Azkaban) by using a wicker replica of the creature. A recreation of Hagrid's Hut is passed on the way for a lesson from Hagrid himself on how to properly approach a hippogriff.[59][60]

Gringotts Bank, which houses Harry Potter and the Escape from Gringotts
Gringotts Bank, which houses Harry Potter and the Escape from Gringotts

Diagon Alley's flagship attraction is Harry Potter and the Escape from Gringotts, 3-D motion-based steel roller coaster dark ride based around Gringotts Bank, the wizarding bank in Diagon Alley.[61] Riders enter the bank into the queue area where Bogrod greets visitors and instructs them to continue past him to travel deep into the vaults of the bank to open an account. Unlike Harry Potter and the Forbidden Journey, this ride is hosted by Bill Weasley, played by Domhnall Gleeson, reprising his role from Harry Potter and the Deathly Hallows – Part 1 and Part 2.

A completely functioning full-scale replica of the Hogwarts Express was created for the Diagon Alley expansion, connecting King's Cross Station at Universal Studios to the Hogsmeade station at Islands of Adventure,[45][62] manufactured by Doppelmayr Garaventa Group in the form of a funicular railway people mover.[63] The Hogwarts Express King's Cross Station features a wall between Platforms 9 and 10, where guests can "walk through" to get to Platform 9¾, like in the first film.

Dining, shopping and other attractions

Inside Ollivanders wand shop
Inside Ollivanders wand shop

Other than the main rides, The Wizarding World of Harry Potter is also home to gift shops, restaurants and other tourist attractions. Several of these are recreations of locations in the Harry Potter books while others have been created specifically for the park. A recreation of Hogsmeade is housed at Islands of Adventure while a recreation of Diagon Alley is housed at Universal Studios Florida.

In the book series, Ollivanders wand shop is located in Diagon Alley, not Hogsmeade; however, installations of the shop are present in both areas of The Wizarding World of Harry Potter. The Hogsmeade attraction recreated the shop as Ollivanders, portraying it as a branch of the original where Harry purchases his wand in Harry Potter and the Philosopher's Stone (known in the United States as Harry Potter and the Sorcerer's Stone). Unlike other shops in the Wizarding World of Harry Potter, visitors are admitted in groups of 20 to experience the premise from the Potter series, that "the wand chooses the wizard". Similar to the first film, the wand keeper and a selected guest test a variety of wands until the right one is found. Effects include flowers drying out or a thunder storm erupting inside the shop. After experiencing the attraction, souvenir wands can be purchased.[64]

Hogsmeade

A recreation of the Hogwarts Express
A recreation of the Hogwarts Express locomotive greets guests when entering Hogsmeade

A recreation of the Hogwarts Express lies at the entry to Hogsmeade. The recreation features "billowing steam and an iconic whistle" and is accompanied by the conductor of the train. In the Potter series the Hogwarts Express is the train used to transport students from London to Hogwarts. The Owl Post is a working post office (where postcards and letters will be delivered with an authentic Hogsmeade postmark) that also sells stationery, writing implements, stamps, and owl-related gifts.

Hogmeade
Hogsmeade village as seen from Flight of the Hippogriff

The Three Broomsticks, based on the inn and pub from the Potter series, offers a variety of food and beverage items from the Harry Potter universe including butterbeer, pumpkin juice, strawberry-peanut butter ice cream (as seen in Harry Potter and the Chamber of Secrets), chocolate cauldron cakes in addition to a menu composed of traditional British fare (Shepherd's pie, fish and chips, etc.). The pub features many hidden references to the book, namely house elves and ghosts that roam the rafters.[65][66] Butterbeer, which can be purchased with a souvenir mug, is offered as a non-alcoholic beverage and comes in both regular and frozen forms, found at the beginning of Hogsmeade fresh off the tap from the butterbeer cart. Similarly, The Hog's Head is based on the pub from the Potter series owned by Aberforth Dumbledore.[65][66] Honeydukes is a sweet shop, based on Honeydukes Sweetshop in the Potter series. The shop sells many items from the Harry Potter universe including Chocolate Frogs, Acid Pops, exploding bonbons, Cauldron Cakes, treacle fudge, Fizzing Whizzbees, Pepper Imps, and Bertie Bott's Every-Flavour Beans.[67]

Various Harry Potter merchandise items can be purchased from two different gift shops in Hogsmeade. Dervish and Banges is a store selling magical items, as well as Quidditch supplies, Hogwarts clothing, and other merchandise. The store is based on Dervish and Banges in the Potter series.[68] The second shop is Filch's Emporium of Confiscated Goods. It is a general gift shop (named for Hogwarts caretaker Argus Filch) offering Hogwarts souvenirs (such as clothing and stationery), replicas of props from the Potter films, and other toys and souvenirs. The shop is at the exit to Harry Potter and the Forbidden Journey and is where guests can obtain photos of their ride experience.[69]

Diagon Alley

Next to the Magical Menagerie

Live attractions at Diagon Alley include, the Knight Bus interactive show at the London waterfront, The Fountain of Fair Fortune and The Tale of The Three Brothers are puppet shows-telling of the stories from The Tales of Beedle the Bard and live performances from musical group Celestina Warbeck and the Banshees, mentioned briefly by Molly Weasley in Harry Potter and the Chamber of Secrets.

Gringotts Money Exchange is able to exchange your dollars for Wizarding bank notes. Diagon Alley features The Leaky Cauldron restaurant,[47] The Hopping Pot and Florean Fortescue's Ice Cream Parlour, which specializes in Butterbeer-flavored ice cream.[62] The Fountain of Fair Fortune is also a bar. Ollivander's Wand Shop sells interactive wands that activate features all around Diagon Alley, Quality Quidditch Supplies, Weasleys' Wizard Wheezes joke shop, Magical Menagerie, Madam Malkin's Robes for All Occasions, Wiseacre's Wizarding Equipment. Borgin and Burkes is the only shop located in Knockturn Alley.

Reception

The Wizarding World of Harry Potter was well received by Harry Potter fans. Matt Blum of Wired stated "every detail is finely crafted to enhance the experience".[70] An Orlando Sentinel article stated "muggles will love their Harry Potter adventure" but identifies the need for the park to offer Universal Express Passes due to large crowds. It also stated Harry Potter and the Forbidden Journey is a truly one-of-a-kind experience that cannot easily be described.[71] Lisa Minot, from The Sun, stated "after a sneak peek, I can say it is the most faithful recreation of JK Rowling's books and movies ever seen. Fans will be in heaven."[72] Leigh Caldwell from Traveling Mamas noted that although The Wizarding World of Harry Potter is ideal for the whole family, it's not designed for anyone under 3 years old. She went on to consolidate others' comments about the area: "there is no doubt that fans of the Harry Potter books and movies are going to enjoy the heck out of a visit to the Wizarding World".[73] Boris Johnson, Mayor of London criticised the fact that the park was chosen to be in Orlando, rather than in London, stating that it was "utterly mad" to leave it to the Americans "to make money from a great British invention."[74]

See also

References

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  69. ↑ "Filch's Emporium of Confiscated Goods shop at Universal Orlando's Islands of Adventure". Universal Orlando. Retrieved July 2, 2010.
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  74. ↑ Mulholland, Hélène (June 7, 2010). "Boris Johnson urges Harry Potter fans to lobby JK Rowling for London theme park". The Guardian. Retrieved July 21, 2011.

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