OldTown White Coffee

OldTown Berhad
Public
Traded as MYX: 5201
Industry Kopi tiam
Founded Ipoh, Perak, Malaysia (1999 (1999))
Founders
  • Goh Ching Mun
  • Tan Say Yap
Headquarters No. 2 Jalan Portland Kawasan Perindustrian Tasek, Ipoh, Malaysia
Number of locations
 245 outlets[1] (2014)
Area served
Key people
 Datuk Dr. Ahmed Tasir Bin Lope Pihie
(Chairman)
Lee Siew Heng
(Managing Director)
Products
Coffee  • Milk Tea  • Chocolate Drink
Revenue Increase MYR 382.172 million [2] (2014)
Decrease MYR 11.748 million[2] (2014)
Total assets Increase MYR 424.074 million[2] (2014)
Total equity Increase MYR 334.331 million[2] (2014)
Subsidiaries
  • White Cafe Sdn Bhd
  • Gongga Food Sdn Bhd
  • White Cafe Marketing Sdn Bhd
  • Emperor’s Kitchen Sdn Bhd
  • Dynasty Confectionery Sdn Bhd
  • Esquire Chef Sdn Bhd
  • Kopitiam Asia Pacific Sdn Bhd
  • Oldtown Singapore Pte Ltd
  • Old Town Kopitiam Butterworth Sdn Bhd
  • Old Town Kopitiam Kuala Lumpur Sdn Bhd
  • Old Town Kopitiam Cheras Sdn Bhd
  • Oldtown Logistics Sdn Bhd
  • Old Town (M) Sdn Bhd
  • Oldtown APP Sdn Bhd
  • Conneczone Sdn Bhd
  • Plus One Solution Sdn Bhd
  • OTK Eatery Sdn Bhd
Website oldtown.com.my

OldTown Berhad, (Chinese: 旧街场白咖啡) is the largest halal-certified kopi tiam restaurant chain in Malaysia.[3][4] Its main headquarters is in Ipoh, Perak, Malaysia.

Established in 1999, OldTown Berhad ("OldTown") manufactures instant beverage mixes and products, in addition to operating over 237 café outlets throughout Malaysia and the region such as Singapore and China.[5]

In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name "OldTown White Coffee".

OldTown now exports its instant beverage mixes to more than 14 countries.

Domestic Market

In 2013, OldTown has 200 stores in Malaysia. The group achieved the 200th outlet in a period of 7 years.[6]

An OldTown White Coffee Outlet in Taman Permata, Kuala Lumpur
A cup of OldTown White Coffee served at one of its Signature outlets.

Overseas expansion

Singapore

As of 2015, there are 10 OldTown White Coffee outlets in Singapore.[7] These outlets are certified halal by the Islamic Religious Council of Singapore (Muis).

Indonesia

Currently OldTown has 16 outlets in Indonesia in areas such as Java and Bali and plans to triple the number of outlets it has by five years.[7][8]

Australia

OldTown plans to open 40 outlets in Australia in 10 years.[9] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne.[10]

China

As of 2015, OldTown has four café outlets in China.[7]

Awards & Recognition

Year Award Category Result Reference
2011 Singapore Franchising & Licensing Association of Singapore (FLA) International Franchisor of the Year Won [11]
2012 Malaysia Malaysia Franchise Awards Won [3]
Franchisor of the Year Won
2015 Singapore Restaurant Association of Singapore (RAS) Epicurean Star Awards Best Local Traditional Cafe Won [12]

See also

References

  1. ↑ "http://www.bloomberg.com/research/stocks/snapshot/snapshot_article.asp?ticker=OTB:MK". Bloomberg Business. External link in |title= (help);
  2. 1 2 3 4 "2014 Annual Report". Retrieved 10 August 2015.
  3. 1 2 "Big brands in Malaysian franchising named at awards". The Star. The Star (Malaysia). October 27, 2012. Retrieved November 19, 2015.
  4. ↑ "Oldtown Berhad, Fantastic homegrown brand" (PDF). Kenanga Research. Retrieved 10 August 2015.
  5. ↑ OldTown Berhad | Investor Relations
  6. ↑ "Oldtown White Coffee grows to 200 outlets in Malaysia". The Star (Malaysia). Retrieved 10 August 2015.
  7. 1 2 3 We are Apolitical: Old Town White Coffee |Bloomberg Television
  8. ↑ OldTown strengthens presence in Indonesia | theSundaily
  9. ↑ Oldtown to open Australia in 2015 | theSundaily
  10. ↑ OldTown White Coffee brings Melbourne's Elizabeth St to a standstill |The Star (Malaysia)
  11. ↑ "Coffee chain wins franchise award". ellenja@sph.com.sg. Asia One. September 9, 2015. Retrieved November 19, 2015.
  12. ↑ "OldTown White Coffee triumphs at Singapore’s Epicurean Star Awards - See more at:". TODAY. Malay Mail. November 19, 2015. Retrieved November 19, 2015.
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