Oishi (company)

Oishi (brand)
Industry Food and beverage industry
Founded 1946
Headquarters Pasay City, Philippines
Imus, Cavite
Area served
 Philippines
Products Snacks, cereals, biscuits, milk and beverages
Slogan Oishi. O, Wow!
Website www.oishi.com.ph

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines.[1] Its headquarters are in Pasay City in Metro Manila.[2] As of 2013 it is headed by Carlos Chan (C: 施恭旗, P: Shī Gōngqí[3]).[4] Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii."[4]

Oishi, started in 1946 as Liwayway,[5] was originally a family-owned corn starch repacking business.[1] The name "Liwayway" was chosen because it reflected the optimism of the Philippines after World War II.[5] By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966. Brothers Carlos and Manuel Chan, at the time, were behind the company.[1] The parents of the Chan brothers had immigrated to the Philippines from Fujian Province, China. Carlos is the older brother.[6] The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company used Japanese technology to make the products.[5]

China

The company's China division, established in 1993, is headquartered in Qingpu District, Shanghai.[7]

The company's fortunes began increasing after doing business in China. To improve distribution in China, the company established a factory network there. In 1996 Oishi was declared a "Shanghai famous brand". In 1998, for his contributions to Shanghai, Carlos Chan received a "Magnolia Gold Award". In 2005 the City of Shanghai made Carlos Chan an honorary citizen. In August 2013 Carlos Chan, with a project wealth of $500 million, was #25 on the month's Forbes Philippines Rich List.[4]

Interlink Direct Ltd (T: 億達行, S: 亿达行) imports the China market products to the United Kingdom.[8]

References

  1. 1 2 3 "Overview." Oishi China. January 3, 2013. Retrieved on April 4, 2014.
  2. ↑ "Privacy Policy." Oishi. Retrieved on April 5, 2014. "Liwayway Marketing Corporation 2225 Tolentino St. Brgy. 129, Pasay City"
  3. ↑ "福布斯2013菲律宾富豪榜|福布斯排行榜" (Archive). Forbes China. Retrieved on April 4, 2014. "施恭旗/Carlos Chan"
  4. 1 2 3 Flannery, Russell. "He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List." Forbes. August 11, 2013. Retrieved on April 4, 2014.
  5. 1 2 3 "History." Oishi. Retrieved on April 4, 2014.
  6. ↑ Zafra, Jessica. "Carlos Chan: Mr. Oishi." The Philippine Star. March 18, 2012. Retrieved on April 5, 2014.
  7. ↑ "Company Overview of Liwayway Holdings Company Limited." Businessweek. Retrieved on April 5, 2014. "2277 Hu Qing Ping Highway Shanghai, 201702 China"
  8. ↑ "Oishi 上好佳." Interlink. Retrieved on April 5, 2014.

External links

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