National Geographic Animal Jam

National Geographic Animal Jam is a massively multiplayer online virtual world launched in 2010 by WildWorks in partnership with the National Geographic Society. The game, which has experienced 500% year-over-year growth, has more than 50 million registered players,^[1] and it is one of the fastest-growing online kids properties worldwide.^[2]

Animal Jam takes place in the world of Jamaa, which is composed of various ecological environments populated by player-created animal characters. Players choose an anonymous three-part name for each animal they create (e.g. "Lucky Loudotter" or "Captain Kookybird") and they can interact with one another by chatting, trading items, or by participating in multiplayer games and parties.

Development

The game was developed in 2010 by WildWorks (also Smart Bomb Interactive) and it was launched in September 9, 2010.^[3] It is one of the fastest-growing online kids properties worldwide; in May 2011, Animal Jam announced it had surpassed 1 million registered players.^[4] By August 2012, the game surpassed 6 million players. In March 2013 the game had surpassed 10 million players.^[5] In 2014, it was announced Animal Jam has reached 30 million players worldwide.^[2]

Communication and safety

Animal Jam contains three versions of in-game chat, which offer varying levels of restriction. Restricted Chat, the default setting, only allows players to type pre-selected words or phrases. Bubble Chat does not allow players to type messages, but they can select expressive words and phrases from a pre-approved list. Safe Chat allows players to freely type words and phrases, which are still run through the game’s safety chat filter. Parents can control players’ chat settings from the site’s parent dashboard.^[6]

The game is free from outside advertising and it adheres to a strict privacy policy.^[7]

Educational elements

In addition to in-game nature facts and activities, Animal Jam provides educational video content featuring National Geographic herpetologist Brady Barr^[4] and marine biologist Tierney Thys.^[8] Furthermore, activities and messages subjected on preventing environmental problems can be found throughout the game.

Merchandise

Animal Jam shirts, books, notebooks, wristbands, tote bags and mousepads are sold on the Animal Jam Outfitters site.^[9]

In 2013, WildWorks partnered with Sidekix to produce a set of eight stuffed animals modeled after Animal Jam avatars that can "flip" into a ball.^[10]

In March 2015, WildWorks announced it had registered Commonwealth Toys and Novelty as master toy licensee.^[11] Currently, Commonwealth is producing a new toy line called "Enchanted Earth".

In October 2015, WildWorks named Jazwares as the master toy partner for the Animal Jam brand. Jazwares will develop figures, playsets, and plush items that will launch globally in 2016.^[12]

Mobile apps

On July 18, 2013, a mobile app based upon the game titled "Tunnel Town" was released.^[13] The game allows for players to create their own "bunny empires" by purchasing new rabbit species. Later in 2013, a second Animal Jam mobile game was made available for purchase, titled "AJ Jump."^[14] This game centers on kangaroos (which, at the time, were recently introduced to the Animal Jam game) and is very similar in format to "Doodle Jump."^[15] After two years without an Animal Jam-based mobile game release, WildWorks released Play Wild, a 3D mobile version of the Animal Jam universe.^[16] As of the moment, any changes players make to their accounts from Play Wild will not affect their accounts on Animal Jam. In February 2016, Animal Jam announced their mobile app Play Wild reached over 1 million downloads. The app is the top downloaded iPad educational game in 20 countries, the top downloaded game for kids 9-11 in 35 countries, and top grossing iPad game in 54 countries.^[17]

Game economy and trading

The in-game economy is made up of gems that can be obtained by playing games. There is also a more valuable currency of diamonds which can be obtained through Animal Jam Outfitters purchases, membership purchases, and the daily spin. Members also get one for free every Tuesday.

Players can obtain clothing and furniture they desire through an player-wide exchange system in which one player offers items for another player's item displayed on their profile's trade list.

Donations

The Gem donation box in the Conservation Museum is one way that Animal Jam helps support the mission of the National Geographic Society to inspire kids to care about the planet.^[18] A significant portion of all revenue Animal Jam collects goes to support National Geographic's worldwide conservation efforts. By June 2012, players enabled the Animal Jam creators at Smart Bomb Interactive to contribute over $3 Million to the National Geographic Society's work. The Play Wild Fund was introduced in November 2011 to allow players to choose which animals and conservation efforts they wanted to donate to.^[19]

Awards

Reception

The game has received relatively positive reviews. Common Sense Media reviewer Dana Villamagna gave Animal Jam a 3-star rating, saying that the site was most appropriate for ages ten and over due to dangerous "unmonitored chat."^[26] Gamezebo reviewer Nick Tylwalk gave the site a 4-star review, stating that "there's something [here] for animal lovers over a wide range of ages."^[27]

References

External links

• Official Animal Jam website
• The Daily Explorer

National Geographic Society Gilbert Melville Grosvenor, Chairman Emeritus (since 2010) John M. Fahey, Jr., Chairman (since 2011) Gary Knell, President and CEO (since 2014) People Stephen Alvarez Alexander Graham Bell Barry Bishop Gilbert Hovey Grosvenor Gilbert Melville Grosvenor Melville Bell Grosvenor Gardiner Greene Hubbard Chris Johns John G. Mitchell Mark Shelley John Verano Tim T. Kelly Magazines National Geographic National Geographic Adventure (1999–2009; defunct) National Geographic Traveler National Geographic Kids Television National Geographic Abu Dhabi Nat Geo People National Geographic Farsi (2011–2013; defunct) National Geographic Channel NGC Asia NGC Australia NGC Canada NGC Korea NGC Netherlands NGC Scandinavia NGC United Kingdom and Ireland Nat Geo Music Nat Geo Wild Nat Geo Wild Netherlands Other Bee (geography competition) Endeavour (ship) Greenberg v. National Geographic Hubbard Medal Image Collection Maps Palomar Observatory Sky Survey World Championship (geography competition; on hiatus) National Geographic Animal Jam