Nascent market

Nascent markets are small, newly developing markets. Companies can exploit nascent markets three ways: by making the company and market synonymous, by creating a clear perimeter for the firm by demarcating the market, with the use of alliances and controlling the market by setting applicable standards and utilizing acquisition strategy.

References

http://www.business.ualberta.ca/tcc/documents/TII_6_Zott_QNHuy.pdf