Nando's

Nando's Ltd
Private
Industry Casual dining
Genre Mozambican-Portuguese,
peri-peri chicken
Founded 1987, Rosettenville, Johannesburg
Founder Fernando Duarte and Robert Brozin
Headquarters Johannesburg, South Africa
Key people
 Dick Enthoven, owner
Robby Enthoven, CEO
Products Chicken and related Mozambican-Portuguese cuisine foods
Website nandos.com

Nando's is an international casual dining restaurant chain originating from South Africa, with a Mozambican/Portuguese theme.[1] Founded in 1987, Nando's operates about 1,000 outlets in 30 countries.[2][3]

Nando's specializes in chicken dishes with lemon and herb, mango and lime, medium, hot, extra hot or extra extra hot peri-peri marinades (properly known as Galinha à Africana). In some countries, Nando's has other flavour options such as Mediterranean.

History

The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portuguese takeaway called Chickenland for a meal. After trying the chicken – cooked in peri peri, a chilli sauce originating in Mozambique – they bought the restaurant for about 80,000 Rand (equivalent of about £25,000 at the time).[3] They renamed the restaurant Nando's, after Duarte. After two years the restaurant had four outlets – three in Johannesburg and one in Portugal. By 2013, around 1,000 Nando's branches are located in 35 countries.[3]

In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands.[4] As of July 2014, the Nando's restaurant group is ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven, was responsible for expanding the Nando's chain in the United Kingdom.[5]

Food

An example of food served in Nando's

Nando's specializes in flame-grilled peri peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK, Ireland and South Africa only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando's sells chicken livers, espetadas (a large stand with a skewer of chicken breast and grilled peppers) and cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).[6]

Peri peri

Nando's flame grilled peri peri chicken

Peri peri (piri piri, pili pili), also known as African Bird's Eye chilli, is a variety of Capsicum frutescens widely grown in East and Southern Africa. Nando's products are basted in one of four peri-peri flavours. Nando's has published a book about peri peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.[7]

Global locations

Nando's locations worldwide

Nando's has locations in: Australia, Bahrain, Bangladesh, Botswana, Canada, Fiji, India, Ireland, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, United Arab Emirates, United Kingdom, United States, Zambia and Zimbabwe.[2]

Africa

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa

South Africa

The first Nando's restaurant was opened in South Africa in 1987 by Fernando Duarte .[3][8] By 1997, there were 105 Nando's restaurants in the country.[9]

Botswana

Nando's has been operating in Botswana since 1993.[2]

Mauritius

There are three Nando's restaurants in Mauritius.[10][11][12]

Namibia

Nando's launched in Namibia in 1995.[2]

Zambia

Nando's began operating in Zambia in 2002.[2]

Zimbabwe

In Zimbabwe, there are a total of 13 restaurants.[13]

Asia

Nando's in Penang, Malaysia
Nando's in Singapore

Bangladesh

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All of the outlets in Bangladesh sell halal foods.

India

Nando's opened restaurants in India in late 2010. As of February 2013, Nando's has restaurants in five cities.[14] Nando's plans to additional expansion in India.[15]

Malaysia

Nando's has been established in Malaysia since 1998. As of May 2015, there were 69 restaurants operating throughout the country.[16]

Pakistan

Nando's has been established since 2001, It has currently seven restaurants nationwide.[17]

Qatar

In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[18]

Singapore

In Singapore, Nando's opened its first restaurant on 9 May 2010,[19] as of December 2015 there are eleven outlets in Singapore.[20]

United Arab Emirates

Nando's in UAE was established in 2002. There are currently 15 Nando's restaurants operating throughout the country.

Europe

Ireland

Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a 3,800 square feet (350 m2) space spread over two floors.[21][22] As of early 2015, they have expanded to a total of 10 outlets in Ireland.[23]

United Kingdom

Nando's Restaurant at Merry Hill Shopping Centre, West Midlands, UK

Nando's opened its first UK restaurant in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[3] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[3] Branches also chose individual design and decor to move away from a restaurant-chain image. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 being halal.[3]

In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category.[24] Its sauces and marinades were also retailed in UK supermarkets.[24]

Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[24][25]

Nando's takeaway can also be ordered online to be collected in store.

North America

Canada

Nando's has operated since 1994 in Canada, with fourteen branches in the provinces of British Columbia, Alberta and Ontario.[26]

United States

Nando's opened its first US location in 2008 on 7th Street NW in Washington, D.C. Nando's currently has 27 restaurants in the US: four in Washington, D.C.; thirteen in Maryland; six in Virginia; and four in Illinois.[27]

Oceania

A Nando's franchise in Palmerston North, New Zealand.

Australia

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013 there were over 270 restaurants in Australia, with further growth planned.[28][29] Nando's Australia uses certified Halal chicken throughout its chains, and they do not come in contact with any non Halal food items.[30] However, they do sell alcohol and bacon in many restaurants.

New Zealand

Nando's opened their first store in Glenfield in 2000. As of February 2013 there are 31 Nando's outlets in New Zealand.[31]

Controversies

Advertising

Australian illegal immigrants advertisement

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable...but we want to evoke a response".[32]

Malema advertisement

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[33]

Last Dictator advertisement

In 2011 Nando's launched a "Last dictators" advert in South Africa.[34] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the movie Titanic while the music from "Those Were the Days" is being played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the ad be withdrawn or the restaurant face retribution.[35] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[36]

Tax haven

Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.[5]

While no member of the Enthoven family agreed to speak with The Guardian, a company representative responded to the publication's invitation to respond and explained that UK tax laws are not applicable to Enthoven, as "He [Enthoven] is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[5]

Nando's Black Card

For several years Nando's repeatedly denied that numerous celebrities were issued with a special 'Black' card enabling free meals and soft drinks for five people at any time. For some time, many had claimed via social media this was unfair to those ordinary customers who keep the business profitable. Nando's false denials on social media were unwittingly revealed by two musicians who were donating free food to the homeless in Manchester, UK.[37]

See also

References

  1. ↑ "Story of Nando's". Nandos. Retrieved 20 December 2012.
  2. 1 2 3 4 5 "Nando's Worldwide". Nando's. Retrieved 20 December 2012.
  3. 1 2 3 4 5 6 7 Brown, Mick (11 March 2013). "Nando's nation: the chicken that conquered Britain". The Daily Telegraph (London). Retrieved 11 July 2014.
  4. ↑ "Marketing". Nando's. Retrieved 16 September 2010.
  5. 1 2 3 David Leigh, James Ball and Leila Haddou (10 July 2014). "Nando's using secretive tax haven trust to avoid inheritance tax bills". The Guardian (London). Retrieved 12 July 2014.
  6. ↑ "Nando's Food". Nando's. Archived from the original on 2010-03-16. Retrieved 12 May 2015.
  7. ↑ "Peri Peri". Nando's. Retrieved 16 September 2010.
  8. ↑ "Nando's Story". Nando's. Retrieved 12 July 2014.
  9. ↑ "Johannesburgers and fries". The Economist. 25 September 1997. Retrieved 12 July 2014.
  10. ↑ "Nandos Mauritius (Trianon, Mauritius)". Yelo.mu. Retrieved 2015-12-09.
  11. ↑ "Nando's (Port Louis) | Mauritius Restaurants". Nandos-port-louis.restaurant.mu. Retrieved 2015-12-09.
  12. ↑ "Nando's | Bagatelle Mall of Mauritius". Mallofmauritius.com. 2014-11-26. Retrieved 2015-12-09.
  13. ↑ Nando's Chicken Restaurants in Zimbabwe
  14. ↑ "Nando's India". Retrieved 19 February 2013.
  15. ↑ "Nando's plans pan India expansion". Franchise India. 2 November 2010. Retrieved 20 December 2012.
  16. ↑ List of Nando's outlets in Malaysia
  17. ↑ https://nandospakistan.pk/
  18. ↑ "Nando's Qatar". Retrieved 14 February 2015.
  19. ↑ "About Us | Nando's Singapore". Nandos.com.sg. Retrieved 2015-12-09.
  20. ↑ "Restaurants | Nando's Singapore". Nandos.com.sg. Retrieved 2015-12-09.
  21. ↑ "Nando's to create 65 jobs in Dublin". RTÉ News. 10 August 2011. Retrieved 18 August 2014.
  22. ↑ Hugh O'Connell (1 November 2011). "Chicken-tastic: Nandos announces 60 new jobs in Dublin". Business ETC. TheJournal.ie. Retrieved 18 August 2014.
  23. ↑ "Restaurants | Nando's" (in Irish). Nandos.ie. Retrieved 2015-12-09.
  24. 1 2 3 Sawyer, Miranda (16 May 2010). "How Nando's conquered Britain". The Observer (London). Retrieved 11 July 2014.
  25. ↑ "African Art". Nando's. Retrieved 20 December 2012.
  26. ↑ Erasmus, Janine (17 July 2008). "Nando's blazes into US". Media Club South Africa. Retrieved 11 July 2014.
  27. ↑ PCW New Media. "Nando's Peri Peri - Restaurants". Nando's USA. Retrieved 2016-01-20.
  28. ↑ "Nando's: About Us". Retrieved 8 March 2014.
  29. ↑ "Nando's Restaurants near Melbourne". Nando's Australia. Retrieved 20 December 2012.
  30. ↑ "Burning with Curiosity? | Flame-grilled PERi-PERi chicken restaurants | Nando's Australia". Nandos.com.au. Retrieved 2015-12-09.
  31. ↑ "New stores open as Nando's sold back to Australia" (Media release). Franchise New Zealand. Franchise New Zealand. 3 April 2014. Retrieved 15 September 2014.
  32. ↑ Gotting, Peter (29 July 2002). "Asylum seekers' plight used to peddle chickens". The Age (Melbourne). Retrieved 20 December 2012.
  33. ↑ Karyn Maughan (7 May 2009). "Julius puppet finds new home". IOL News. Retrieved 20 December 2012.
  34. ↑ Rotherham, Seth (24 November 2011). "Nando's Releases 'Last Dictator' Commercial, Feat. Mugabe, Gaddafi And Hussein". 2OceansVibe. Retrieved 20 December 2012.
  35. ↑ Shaw, Angus (30 November 2011). "'Last dictator' spoof angers Mugabe faithful". The Independent (London). Retrieved 20 December 2012.
  36. ↑ "Nando's 'Mugabe' ad causes controversy in South Africa". BBC News. 2 December 2011. Retrieved 20 December 2012.
  37. ↑ http://www.manchestereveningnews.co.uk/news/greater-manchester-news/manchester-musicians-use-mythical-nandos-10582413

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