My Little Pony: Friendship Is Magic (comic book)
My Little Pony: Friendship Is Magic | |
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Cover of Issue 4, art by Katie Cook | |
Publication information | |
Publisher | IDW Publishing |
Schedule | Monthly |
Format | Ongoing series |
Genre |
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Publication date | November 28, 2012 – present |
Number of issues |
37 (main series) 10 (micro series) 23 (Friends Forever) 5 (Fiendship Is Magic) 2 (Annual Edition) 2 (Holiday Special) (as of December 2015) |
Main character(s) | Cast of My Little Pony: Friendship Is Magic |
Creative team | |
Writer(s) |
Katie Cook (issues 1–4, 9-12, 17-20, 25-26) Heather Nuhfer (issues 5–8, 13-16) Ted Anderson (issues 21-22) Jeremy Whitley (issues 23-24) |
Artist(s) |
Andy Price (issues 1–4, 9-12, 17-20, 25-26) Katie Cook (issues 1, 4, 10, 11-12, 17-20) Amy Mebberson (issues 5–8, 15-16, 23, 24) Brenda Hickey (issues 13-14, 24) Agnes Garbowska (issues 21-22) |
Letterer(s) |
Robbie Robbins (issues 1–2) Neil Uyetake (issues 3 and onward) |
Colorist(s) |
Heather Breckel (issues 1–20) Agnes Garbowska (issues 21-22) Lauren Perry (issue 21) Zander Cannon (issue 22) Amy Mebberson (issue 23) Sara Richard (issue 23) Bill Forster (issues 21-22) Brenda Hickey (issue 24) |
Editor(s) | Bobby Curnow |
My Little Pony: Friendship Is Magic is a monthly comic book series based on the animated television show of the same name. The first issue was published in November 28, 2012 by IDW Publishing, under license from Hasbro, the parent company of the My Little Pony franchise. The series is typically written in story arcs that span either two or four issues apiece; Katie Cook and Andy Price write and illustrate the first arc, respectively, while Heather Nuhfer and Amy Mebberson perform the same on the second. A separate limited run of "Micro Series" comic stories around a single character was also ordered, with Thom Zahler writing the first issue and various writers and artists providing other series. This run ended in December 18, 2013 and has since been replaced by a second ongoing title, subtitled Friends Forever and involving single-issue stories centered on a pair of characters. Friends Forever made its debut in January 22, 2014 alongside the main series, with the first issue penned by Alex de Campi.
The series provides stories based on the established fictional universe of the television show. It follows the studious Twilight Sparkle (originally a unicorn, later given wings and made an alicorn) and her friends in adventures throughout the empire of Equestria. Though the comic, like the show, is aimed at young children, the writers and artists included material to appeal to bronies, the older, predominately male fans of the show, featuring cultural references and show elements enjoyed by the older fandom.
The first issue saw more than 100,000 pre-orders prior to its release, making it one of the best-selling comics of both the month and the year, requiring IDW to issue a second printing; it was only one of two non-DC or non-Marvel comics to be in the top 100 comics sold in 2012. Subsequent issues were monthly best sellers and represented IDW's highest-selling property. Journalists in the comic industry noted that with the older fans likely buying comics for the first time in many years, along with child fans purchasing comic books for the first time, the success of the My Little Pony comic could aid the ailing industry. The first issue was highly praised for capturing the spirit of the characters and presentation of the show while providing a good introduction to its mythos for those who were unfamiliar with it.
Concept and creation
Hasbro's My Little Pony franchise, started in the 1980s, has had several animated television series and direct-to-video movies to help promote and sell the associated toy line collection; over the years, there have been four "generations" of designs and associated characters and setting.[1][2] In 2010, Hasbro aimed to relaunch the My Little Pony line, following the recent success of the re-envisioning of the Transformers franchise, and brought in animator Lauren Faust as the creative developer for the show; in addition to developing the looks and characters to be featured in the toy line, Faust was also tasked with creating a new tie-in show as to provide programming for its new cable network, Discovery Family (owned by Discovery Communications and Hasbro).[3][4] Faust's previous experience on shows like The Powerpuff Girls and Foster's Home for Imaginary Friends led to her developing a show that would have cross-generational appeal to young girls and the parents that would watch the show with them. Her characters were designed to challenge the norm of girl stereotypes while still keeping the archetypes as familiar figures. Faust worked with several former co-writers from her previous shows (including her husband and animator Craig McCracken), and with the directors at DHX Media/Vancouver (formerly Studio B Productions) in Vancouver, British Columbia, where the show would be produced to fill out the world.[5]
The resulting show, My Little Pony: Friendship Is Magic, was well received by parents, but found another unexpected target audience through the Internet photo-board, 4chan, primarily adult males from 13 to 35 years old. Quickly expanding through the Internet, the fandom came to use the term "brony" (a portmanteau of "bro" and "pony") to describe themselves.[6][7] The brony fandom is attributed to Faust and her creative team for including strong characters, cross-generational appeal, cultural references, the show's expressive Flash-based animation, and the ability for the showrunners to communicate and reciprocate with the fandom, such as including fan-derived elements within the show.[7][8][9] Hasbro was also caught off-guard by this surprise demographic but have come to embrace it, using licensing deals to market clothes, media, and other merchandise beyond the toys to the older audience.[4][10]
One such avenue was the creation of a comic series; there had previously been no mass-market My Little Pony comics, albeit it does have "stock comics" featured in various licensed children's magazines such as Sparkle World, which even continues to do so. Hasbro's Director of Global Publishing Michael Kelly had introduced the idea to Hasbro following success of IDW Publishing's publications of G.I. Joe and Transformers comics, where it initially met some skepticism.[11] Kelly and IDW helped to show internally that the current iteration of the My Little Pony show was readily transferred to comics due to its style and humor.[11] Hasbro and IDW announced its licensing deal at the San Diego Comic-Con International in July 2012. Katie Cook and Andy Price were announced as the first arc's writer and illustrator, respectively; Cook had previous experience at both DC Comics and Marvel Comics, along with her own webcomic "Gronk", while Price had been involved with DC and the Batman Archives series.[12] Cook stated that she has been a My Little Pony fan from the first generation of toys, and found that with this series, "the characters are strong and lovable, the stories are well-written, and there's an underlying sense of humor to the show that's very hip", making it a "great all-ages property".[13]
Cook aimed to write the stories for the comic to be something that she herself would enjoy "as a Pony fan and an all-ages writer", and planned to continue in the spirit of the show,[13] avoiding the feel of a "freebie Barbie comic" that would otherwise be packaged with toys.[14] She further stated that she wanted to write an all-ages book, something that parents can share and read with their children.[15] Like the show, she had included pop cultural references that adults will get, but does not try to shoehorn these in.[15] She used the first four-story arc as a means for herself to get comfortable in writing for the characters, thus bringing back an established villain as the antagonist for the first story.[15] Cook does plan to introduce new characters and settings in later issues.[15] She noted that the first story include dark and scary elements, but she does not consider them any darker than the show itself.[15] At the 2013 San Diego Comic Convention, Cook commented that in considering how dark to take the stories, "My personal gauge is Dark Crystal. If it’s darker than the Skeksis sucking the life out of a Podling, I don’t go there."[16] Though normally Cook would write and draw her own comics, her work in the My Little Pony comic was her first foray into writing out a script and directing others to draw out the art.[14] She expressed pleasure at working with Price has they have worked well together in the past.[13] However, Cook does continue to do some of the art; the first issue contains a short two-page comic written and drawn by herself.[15]
Price himself is influenced by works of comic artists including Don Newton and José Luis García-López.[17] He himself includes some of the pop cultural references within the art beyond those written in by Cook.[17] Price noted that his popularity, measured by Twitter followed, grew explosively after the comic's announcement, and compares working on the comic to his previous efforts at DC and Marvel, "being the artist on this book is an experience completely unlike any other".[17]
Price has stated that Hasbro does give them freedom to write and draw the comic as they see fit, typically only asking for changes to achieve "a little bit more show accuracy".[18] In one case, they had a story planned that Hasbro told them was being done within the show, and had to scrap it; in another case, they had initially planned to open the first issue with the Cutie Mark Crusaders camping, but found that the show already had a similar scene, within the Season 3 episode "Sleepless in Ponyville", and altered these pages for something different.[18] Other elements of the show have been considered "off limits" for the comics until blessed by Hasbro; the villain Discord was considered one of these until the start of Season 4 of the show which changed aspects of his character, after which Hasbro allowed the comic to use the character.[19] Price states they tried to keep their novel stories "copacetic" with the show, giving them the chance to take some risks; he stated that Hasbro was initially "scared to death" with their "Reflections" arc, which incorporate many science fiction elements such as alternate universe, but ended up pleased with the result.[20]
A "micro-series" of comics, each with a single-issue story centered around the main six characters, was an idea born out from comic writer Thom Zahler. At the time of the main comic series announcement at the 2012 Comic-Con, Zahler had interest in doing cover art for the series, and approached IDW editor Bobby Curnow at the Con about his interest. Curnow later contacted Zahler and asked him to pitch stories for a smaller series; one such pitch included a crossover with Mars Attacks! penned during a convention panel in Baltimore.[21] Though Zahler had pitched stories for all the main characters, he ultimately was the author for the Twilight comic.[21] Zahler stated that prior to the comics he had seen a few episodes, and considered the characters as developed by Faust to be "wonderfully represented" and that the show itself had "a very classic cartoon element" that made cross-generational writing easy to do.[21] Cook herself wrote the third micro-issue featuring Rarity, and saw the single-issue format as more like "episodes of the TV show" compared to the larger arcs of the main series, and can be "slice-of-life stories that really explore the character" without bringing in the full cast.[22]
Three additional 48-page comics have been released to date, under the title My Little Pony Annual. The first served as a tie-in to the 2013 feature film My Little Pony: Equestria Girls;[23] published on October 30, 2013, it contains two prequel stories set before the events of that film. The second, published on September 24, 2014, is an offshoot of "Power Ponies," an episode from the fourth season of the Friendship Is Magic television series. The third served as a tie-in to the 2014 feature film My Little Pony: Equestria Girls – Rainbow Rocks, published on December 17, 2014, it contains two sequel stories set after the events of that film.
Synopsis
The comic takes place in the same fictional universe as the television show, in the land of Equestria which is populated primarily by ponies (including unicorns and pegasi), along with numerous other sentient and non-sentient creatures. The primary characters of the comic include:
- Twilight Sparkle, a studious alicorn (originally unicorn) gifted in magic, who has come to learn the value of friendship since arriving in Ponyville.
- Spike, a baby dragon and Twilight's assistant, who uses his fire breath to send Twilight's messages back and forth to her mentor, Princess Celestia.
- Applejack, a hard-working earth pony in charge of her family's apple orchard, Sweet Apple Acres.
- Fluttershy, a timid pegasus with a fondness for animals.
- Pinkie Pie, a hyperactive earth pony who loves to throw parties.
- Rainbow Dash, a tomboyish pegasus who helps set Ponyville's weather and dreams of joining the Wonderbolts aeronautics team.
- Rarity, a glamorous unicorn and clothing designer who runs her own boutique.
- The younger Cutie Mark Crusaders, consisting of Apple Bloom (earth pony; Applejack's younger sister), Sweetie Belle (unicorn; Rarity's younger sister), and Scootaloo (a pegasus that idolizes Rainbow Dash), who are in a hurry to get their "cutie marks" that show what their talent is for life.
The comics chronologically occur alongside the show, featuring characters and elements introduced in later seasons. For example, the first four-issue story includes the return of Queen Chrysalis of the Changelings, a major villain introduced in "A Canterlot Wedding", the Season 2 finale. As of issue #13, Twilight Sparkle is depicted as an alicorn, reflecting her coronation as Princess and her transformation that occurred in the Season 3 finale "Magical Mystery Cure".
Issues
In addition to monthly single issue releases, IDW has also published collected volumes covering the individual story arcs.
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01 | My Little Pony: Friendship Is Magic - Volume 1 | May 15, 2013 | ISBN 978-1613776056 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The changeling Queen Chrysalis plans to exact revenge on Twilight Sparkle for her defeat by absorbing her magic. Twilight and her friends discover that changelings have captured and replaced the citizens of Ponyville, and are able to rescue all of them except the Cutie Mark Crusaders, whom Chrysalis has imprisoned in her kingdom. Chrysalis challenges the six friends to save the fillies in three days time. Unable to contact Princess Celestia, Twilight worries that the deadline coincides with the passing of the Secretariat Comet, which will amplify her magic. En route, Chrysalis uses her changelings to cause rifts between the six and separate them. The six overlook the fight and reach Chrysalis, who traps Twilight's friends with the fillies. Chrysalis decides to make Twilight her pupil instead of absorbing her magic, threatening to kill her friends if she does not accept. Twilight opts to save her friends and, empowered as the comet flies overhead, defeats Chrysalis and her minions with a powerful burst of magic, and traps them in her castle. Twilight and the freed ponies are rejoined outside by Princess Celestia and Spike, who have been battling a horde of giant cockatrices in Canterlot.
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02 | My Little Pony: Friendship Is Magic – Volume 2 | October 16, 2013 | ISBN 978-1-61377-760-2 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Twilight Sparkle and her friends have been suffering from nightmares for a week, and decide to hold a slumber party together to figure out what is going on. During the night, Rarity is abducted by a dark miasma. The others learn from Princess Luna that Rarity has been taken by the same forces that transformed her into the evil Nightmare Moon to serve as their queen. Accompanied by Luna and Spike, the five friends venture to the forces' domain to rescue Rarity. When they arrive, they find that Rarity has been transformed into the nightmare forces' new queen, Nightmare Rarity, after being convinced that her friends care little for her. The friends are overwhelmed by the nightmare forces and locked up. Twilight urges Luna to return to Ponyville to prepare the citizens there. Spike manages to elude Nightmare Rarity as she departs for Ponyville with her forces, and rescues the others. Luna and the other citizens of Ponyville defend themselves against Nightmare Rarity, giving enough time for Twilight, Spike, and the others to arrive. Using the power of their friendship, the friends revert the corrupted nightmare creatures into docile moon creatures. They turn this and their thoughts of Rarity to Nightmare Rarity, and finally dispel the evil spirit. Luna and the moon creatures thank the ponies for their help before leaving, while Rarity is thankful for her friends' support.
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03 | My Little Pony: Friendship Is Magic - Volume 3 | January 13, 2014 | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Zen and the Art of Gazebo Repair: Big McIntosh embarks to the hardware store for nails to repair the farm's gazebo. He is waylaid by several of Ponyville's citizens as he goes through the Summer Wrap-Up fair, only to find that the hardware store is in ruins from the antics of the Cutie Mark Crusaders trying to build their own fireworks launcher. Big Mac returns to the fair to locate the hardware store owner, Lugnut, continuing to be waylaid by the other activities of the fair. Although Big Mac is flustered at having wasted the day, Zecora reminds him to think of the happy memories he had from the events. Big Mac eventually finds the store owner, who reports that Apple Bloom had taken all the nails on the farm for their launcher, and gives him the nails he needs as well as a promise for delivery of lumber the next day. Big Mac returns to the farm to find the gazebo in ruins from another errant launch from the Crusaders' launcher. However, in the concluding photos, the gazebo is repaired by Big Mac with the help of Lugnut and the Crusaders.
Neigh Anything: Shining Armor and Princess Cadance relate the story of how they meet as high-school students at Canterlot Academy to Twilight Sparkle and her friends. Shining during school is a nerd who is stricken by Cadance's beauty and kindness and, with his other nerdy friends, vows to ask her to the upcoming dance before the top school's athlete Buck Withers can. Shining and his friends try to win Cadance over with a rock song, and then try to sabotage Buck during the championship polo match, but both plans backfire. Shining watches heartbroken when Buck asks Cadance to the dance. Cadance, who is also infatuated with Shining on the chance meeting, ditches Buck at the dance at the first chance she gets to catch up to Shining and affirm their shared love. Cadance and Buck are crowned the dance's Queen and King, but as Buck brags and openly humiliates Shining, Cadance, their friends, and the rest of the student body reveal how much of a bully he has been to them, and to cheers from the crowd, Buck is hoisted to the rafters while Shining and Cadance share their first dance and kiss.
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My Little Pony: Omnibus, Vol. 1 | October 21, 2014[24] | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Collection of Issues 1 through 12 of the comics. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
04 | My Little Pony: Friendship Is Magic - Volume 4 | May 20, 2014[25] | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Friendship Ahoy!: The six ponies go to the beach for a vacation, where Fluttershy reluctantly prepares to return a rescued fish named Gil to the ocean. A pirate ship soon washes ashore, its captain Hoofbeard disembarking in search of a crew to help him find a certain treasure. The ponies accept, with Fluttershy hoping to find Gil again after losing him in the waves, eventually reuniting with him. Over the course of the voyage, the ponies learn that Hoofbeard was mutinied upon by his original crew after becoming obsessed in his search for the "treasure", and grow increasingly suspicious of his intentions. Once he leads them to a windless portion of the seas, the ponies mutiny in an effort to return home. They are attacked en route by a pod of mermares, one of whom Fluttershy realizes is Hoofbeard's "treasure" named Jewel, while the others are trying to keep the two apart. Fluttershy convinces Hoofbeard and the mermares to make amends by returning Gil to the sea. Twilight casts a spell on Hoofbeard, giving him gills and fins to be with his beloved, and the mermares help the ponies return home.
Issues 15-16: Twilight finds her books are being eaten by a magical bookworm, while the rest of Ponyville find strange pods around the town. Twilight, Pinkie Pie, Rainbow Dash, and Rarity magically enter the books to try to stop the bookworm and repair the damage, but become sidetracked when they find themselves enacting various stories and overembellish the original tales. Eventually, they are trapped in a white void, believing that the worm has completely eaten all their books. Meanwhile, in Ponyville, Applejack and Fluttershy find that the fictional characters from the books are emerging from the pods and plan to take over their world. Twilight and her friends realize they can create their own stories to lure the bookworm to them, while Applejack, Fluttershy, and Spike, trapped by the evil characters, send a message via a comic book to Twilight about their plight. Twilight shows the bookworm the damage its voracious eating has done to their friends, and the bookworm offers to help fix everything. Twilight, her friends and the bookworm return to Ponyville, and the bookworm's recollection of the stories returns the library to normal and wipe the fictional characters away.
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05 | My Little Pony: Friendship Is Magic - Volume 5 | September 15, 2014[26] | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Twilight and her friends investigate Princess Celestia's week-long disappearance beyond a magic mirror created by Star Swirl the Bearded. The ponies learn through Star Swirl's notes that he and Celestia traveled to many different universes through the mirror until Celestia began recklessly using it to visit one particular world. Celestia returns from the mirror and explains that she has been visiting an alternate Equestria ruled by a benevolent King Sombra, whom she is in love with. She sends the Element bearers to this world to help Sombra defeat her and Luna's evil counterparts. When they fight the evil princesses, however, the six discover that Celestia's overuse of the portal causes any harm they inflict to the evil princesses to affect the good princesses as well. Eventually, their confrontation causes both worlds to begin merging entirely, bringing the good princesses to battle their counterparts. Celestia requests the others to seal herself and the evil Celestia by combining the Elements of Harmony with Sombra's crystal magic. Instead, Sombra sacrificially uses the Elements to absorb the evil of his world's princesses, restoring balance to both worlds. Everyone returns to their original worlds and the mirror is destroyed, with a single piece kept by Celestia in memory of Sombra.
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06 | My Little Pony: Friendship Is Magic - Volume 6 | January 20, 2015[30] | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Manehattan Mysteries: Applejack, Fluttershy, Rarity, Apple Bloom, and Babs Seed visit Manehattan to watch a magic show hosted by Trixie. The magician makes the prized Ostlerheimer Diamond to disappear as part of her act, but when she fails to reproduce the diamond, the police accuse her of theft. Applejack and her friends become entangled in the crime when the diamond reappears in Applejack's hat, and they go on the run with Trixie, who explains her magic act had been a trap to lure out a diamond thief named Rough Diamond. The ponies set out to clear their names by catching the real thief at an art museum. They discover a clue to Rough Diamond's identity and her next target, and sneak into the museum to trap her, only to find themselves caught by the police. Babs, who has taken a liking to Trixie due to similar troubled pasts, realizes one of the officers is acting strange. The group provides enough of a distraction to reveal the officer as Rough Diamond in disguise, having used her position in the police to frame Trixie for the theft. Trixie thanks Babs for her help, and she returns to the stage to finish off her performances.
Issue 23: Angel Bunny wakes to find Fluttershy missing and the rest of her animals running wild in the cottage. Getting no help from them or the woodland creatures, he goes to Ponyville only to find it empty of ponies. Angel finds the pets owned by the rest of the Mane Six, and Winona follows Fluttershy's scent and leads the group to the town's dam. There they discover a water sprite, whose singing has hypnotized the ponies into doing its bidding to tear down the dam. In order to prevent Ponyville from being flooded, Angel organizes the pets to lead an attack on the sprite. Winona and a growth-enhanced Opalescence scatter the ponies so that Angel and Gummy - flown in by Owlowiscious and Tank - can distract the sprite long enough to break its spell on the ponies. The sprite apologizes, explaining that it was only trying to help weaker sprites reach the ocean. As the ponies start working to find a new way for the sprites to make their journey, the pets are grateful for having had the chance to work together.[31] Discord in Time: As Fluttershy is getting ready to take the Cutie Mark Crusaders on an animal-watching field trip, a meteorite lands in her front yard. Discord emerges from it to visit her, but he has arrived one week ahead of their scheduled time. Tagging along with the group, he quickly becomes bored and offers to take them into Equestria's past so they can see much more exciting creatures. Their first stop is the civilization of Anugypt, very similar to ancient Egypt, whose ruler Anubis captures the group over an old grudge against Discord. They escape with the help of an army of cats, whose leader is a friend of Discord's, and flee through several other time periods before arriving in the prehistoric era. Here, a roc snatches up the Crusaders before Discord can react, and Fluttershy chastises him for always using his powers just to have fun, rather than to help others. Realizing his mistake, he calls in a favor from an animal friend of his in this time and saves the fillies. Discord understands that he still has much to learn about being a good friend and returns the group to the present day, first making sure that Fluttershy gets to see the beauty of the prehistoric creatures.
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My Little Pony: Omnibus, Vol. 2 | October 1, 2015[32] | — | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Collection of Issues 13 through 24 of the comics. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
07 | My Little Pony: Friendship is Magic - Volume 7 | June 2, 2015[33] | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The Good, The Bad, and the Pony: The Mane 6 travel to Canter Creek, where Chili Pepper, one of AJ's relatives, lives and who has implored the Mane 6 to come up. They meet up with Sheriff Tumbleweed, who says that the town is being ravaged by Cattle Rustlers who really want to gain control of the Peppers' ranch, and do this by intimidating the townsponies and make them give them their food; as such, ponies like Chili Pepper and others have already left town, figuring there's no hope. When the Cattle Rustlers, led by Longhorn, arrive after the Mane 6, AJ attempts to stand her ground only to be outpowered by Longhorn. They come up with a plan with the help of the other townsfolk, but before they can set it in motion, the Cattle Rustlers create a cow stampede that damages more of the town, and even more of the ponies flee, Sheriff Tumbleweed gives up hope and leaves his badge behind, which AJ takes up and promises to end the Cattle Rustler threat for good. The next day, after learning of AJ's persistence, Longhorn files official paperwork that as the owners of the ranch have abandoned it, the Cattle Rustlers are due to become rightful owners as long as they remain camped on the property for 7 days. Twilight deems the paper all legitimate and within Equestrian law, but AJ comes up with a plan to dupe the Cattle Rustlers, While Twilight and Fluttershy pose as town officials, noting small mistakes in the signing of the document, forcing Longhorn to leave camp to fix it, the others, along with help of some of the braver townsponies inspired by the Mane 6, distract the other, more dimwitted Rustlers long enough to move their entire camp piece by piece so that it's outside the ranch's property. On the last day, Longhorn and the other Rustlers find the Mane 6 rebuilding the barn, and believing they are still on the ranch property, proceed to destroy it. However, AJ points out that where they are is no longer on the ranch, and thanks to a few favors Twilight was able to pull with the Princesses, had gotten the barn marked as an historical landmark. Since the Rustlers now have committed a crime within Equestrian law, Twilight willingly steps in with her magic to reconstruct the barn as the town's new jail for the Rustlers. With the threat ended, AJ returns the sheriff's badge to Tumbleweed, who has been re-invigorated by the Mane 6. The Mane 6 ride off into the sunset.
The Root of the Problem: When Ponyville is threatened by creatures and plants from the Everfree Forest, the Mane 6 enter it to find that the sentient deer, led by King Aspen and Prince Bramble, have taken to using the forest to take over Equestria. King Aspen points out how part of the forest is being razed by the minotaur business tycoon, Well-To-Do, for the construction of a theme park, and his activities has rendered the plants nearby unable to grow, and so they see their actions as taking back what is rightfully theirs. Twilight and her friends offer to try to negotiate with Well-To-Do, but the minotaur assets his activities are all within Equestrian law, if not morally suspect. One night, Bramble sneaks off to try to figure out what is going on, noticing that a smoothie mix used for the park has plant growth powers, but he is kidnapped by Well-To-Do. The minotaur forces King Aspen to agree to work for Well-To-Do as a park mascot to return Bramble, and Blackthorn, Aspen's second-in-command, decides it is time to fight back, and with help of Fluttershy convincing the creatures of Everfree and the other deer and ponies, they lay an attack on the construction site. Bramble sees more of the smoothie mix and directs their army to knock it over. The mix causes the forest to quickly grow back, ravaging the site, freeing Aspen, and quickly ending the battle. Well-To-Do asserts that he will be back with more equipment, and Aspen realizes that he can't stop him, but the Everfree creatures might, upon which the minotaur is eaten by a hydra. With the situation resolved, the deer apologies to the ponies, and offer to help restore Ponyville and other areas affected back to normal.
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08 | My Little Pony: Friendship is Magic - Volume 8 | November 3, 2015 [35] | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Issue 29: Cheerilee and the Mane Six visit Manehattan to watch Cheerilee's twin sister, Cherry Blossom, compete in a wrestling tournament. The two have not seen each other for years, and Cheerilee is nervous about seeing Cherry again. At a welcoming tea party organized by Rarity, the sisters get into an argument and Cheerilee storms out; Cherry follows, but trips and injures her leg severely enough to leave her unable to wrestle in the championship match against her rival, Iron Hock. However, since Cherry wears a mask in the ring, she realizes that Cheerilee could take her place for the match. Cherry and fellow wrestler Cloverleaf train Cheerilee, and Rarity boosts Cheerilee's confidence by pointing out that both sisters strive to cheer up children in their own ways. Cheerilee defeats Iron Hock to win the championship, then wins a surprise tag team match with a masked Rarity as her partner. Cheerilee and Cherry reconcile, and Cloverleaf reveals herself as Iron Hock, having played a role in the plan to bring the two back together.
Ponyville Days: As Twilight takes an overnight trip to Canterlot on royal business, the Ponyville residents gather to prepare for the annual Ponyville Days festival celebrating the founding of the town. Mayor Mare announces that a commemorative plaque will be placed at the site of the town's first structure, and that the youngest filly in that family will be crowned Ponyville Days Princess. An argument quickly springs up between Applejack and Filthy Rich over which family should receive the honors. Granny Smith had cultivated the unique Zap Apple strain at Sweet Apple Acres, but Filthy's grandfather had opened a shop to sell the fruit, causing the new settlement to prosper. Since the Carousel Boutique now stands on the site of that first shop, Rarity takes Filthy's side; the town quickly splits into two factions, with Applejack's faction threatening to secede from Ponyville. By the time Twilight returns from her trip, the argument has deteriorated into a melee of flying pies and pioneer outfits. She had spent her time in Canterlot raising interest in the festival, but is now ready to cancel it due to all the strife. However, a crowd of tourists is already on its way to Ponyville, leaving her at a loss as to what to do. She decides to visit her friends and other leading citizens individually, persuading them to each focus on one aspect of the festival and work separately from one another. The sheer size of the crowd quickly overwhelms the town, throwing all the events into chaos, and Twilight begs everypony to help each other out as best they can so that the visitors will be happy. The advice works, and even Applejack and Rarity put their differences aside and turn Sweet Apple Acres into a campground for the visitors, using Rarity's unsold pioneer outfits to make tents. As the festival draws to a close, Twilight presents a plaque to each of them - one to mark Ponyville's first residence at Sweet Apple Acres, the other for its first commercial building at what is now the Carousel Boutique. Night of the Living Apples: After Celestia banished Nightmare Moon from Equestria, the latter sent debris from their battle into space in a fit of rage, vowing to return. In the present day, the debris, now tainted by Nightmare's magic, lands at Sweet Apple Acres and affects the apples there, making them sentient. When Applejack goes outside to investigate, she is attacked by them. The next day, the rest of the Mane 6, Spike, and the Cutie Mark Crusaders discover what has happened and are quickly captured despite their attempts to escape. The apples prove impervious to magic and easily conquer Ponyville; not even Luna can stop them. The Apples soon make plans to conquer all of Equestria, starting with Appleoosa. In hiding from the apples, Twilight temporarily turns Pinkie Pie into an apple to infiltrate Sweet Apple Acres and rescue a captured Spike. Pinkie also discovers an apple prisoner, named Good Apple, who does not share his fellow apples' desire for conquest. Pinkie is forced to leave both Spike and Good Apple behind after her cover is blown. Upon learning of this, Applejack wonders if the vampire fruit bats could be of any help, but Fluttershy expresses doubt of being able to communicate with them. Fortunately, Twilight has a solution. Using hypnosis, Twilight reawakens the thirst for apples Fluttershy gained during the period she was a pony/vampire fruit bat hybrid within her, causing her to transform back into Flutterbat. However, as she is still unstable, they secure Flutterbat under the watchful eyes of the Cutie Mark Crusaders, and Twilight uses a spell to transform herself and the other Mane 6 into vampire bat ponies, with more control of their sense. They fly off and begin to fight against the apples, freeing Spike and Good Apple. They learn that while they might be able to get rid of the meteor, that will not stop the sentient apples. While they are gone, Flutterbat, still struggling to keep control of her Fluttershy self, manages to break her bonds. As the other Mane 6 struggle against the mass of apples, Flutterbat arrives, having successfully contacted the vampire fruit bats, and they begin sucking the apples dry. With the tide turning against them, the lead apple has the others form a giant Spike-like monster to destroy Ponyville, Twilight, Pinkie and Spike let the others tackle the monster while they seek out the meteor. Twilight senses the magic from Celestia and Luna's battle centuries ago, and uses some of it to super-charge Spike's fire breath, which he uses to power Pinkie's party cannon to launch the meteor into the depths of space. Meanwhile, as the giant apple monster ravages Ponyville, Rainbow Dash manages to put on a burst of speed to crash through the monster, replacing the bad apple leader that powers the apples with Good Apple. Good Apple is able to convince the others to stop attacking, and the situation is quickly resolved. With Celestia and Luna's help, the apples are relocated to a remote part of Equestria to allow them to develop their own society hidden away from other beings. Good Apple insists that the bad apple leader come with them, and Celestia reflects that every one can have a bad side but it is knowing how to overcome that is what makes a pony a better being.
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09 | Siege of the Crystal Empire | — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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A cloaked pony starts showing up in Equestria, convincing the Flim-Flam Brothers, Iron Will, Lightning Dust, Queen Chrysalis, and the Changelings to stand by her in exchange for things they want the most. Meanwhile, the Mane 6 have been assigned to help in the preparation for the next Crystal Faire. One by one, the villains sneak in and distract them; Lightning Dust gets Rainbow Dash and Fluttershy to chase after her while the Flim-Flam Brothers and Changeling army distract Applejack and Twilight once again faces Chrysalis. Iron Will tries to make off with the heart, but he gets shot by a party cannon courtesy of Pinkie Pie and Rarity and crashes into Chrysalis, defeating her as Applejack manages to tie up the Flim-Flam Brothers. Rainbow and Fluttershy manage to catch Lightning Dust and all the villains are imprisoned. When Shining Armor investigates Iron Will's bag, he finds it to be empty and Chrysalis admits to the whole scuffle being a diversion. Meanwhile, the cloaked figure makes her way down to King Sombra's study, where she is revealed to be Radiant Hope, Sombra's best friend from their childhood. Discovering Sombra's horn on the ground and that his essence still lives within it, she casts a spell that restores him to his original form. Radiant Hope's history is then more fully detailed, including how she left Canterlot after the Crystal Empire's disappearance and entered into an alliance with Sombra's people, the Umbrum or shadow ponies. With the Crystal Heart in Hope's possession, Sombra launches an attack to retake the empire, freeing the villains to aid him. Princesses Celestia and Luna then arrive in response to Cadance's summons and engage Sombra and Chrysalis, but Hope acts to prevent them from harming Sombra, allowing him to turn them into stone. Upon discovering that Sombra intends to release the umbrum hidden away centuries before, Chrysalis flees with her Changelings after Sombra retreats to his study, while Lightning Dust, Iron Will, and the Flim-Flam Brothers begin to realize that they may have been in over their heads. Before leaving, Chrysalis inadvertently frees Twilight, whose magical abilities are restored by the inert magic of friendship from Shining Armor, Spike, and the rest of the Mane 6. Meanwhile, Cadance confronts Hope and she takes her to the umbrum's home, where Cadence's love magic reveals them to be the monsters they really are; the umbrum having deceived Hope into serving them. Cadence and Hope manage to escape and end up in Sombra's study, where the Mane 6, Spike, and Shining Armor arrive to confront him. Hope, still believing there to be good inside of Sombra, takes a magic blast from Twilight to save Sombra and is knocked out. Enraged, Sombra opens a secret door in the study and unleashes the umbrum at long last. With the umbrum, Sombra finally retakes the Empire, capturing Twilight, Cadance, and Shining Armor while the rest of the heroes escape. After Shining Armor is turned to stone, Sombra visits a recovering Hope, who resents him for his decisions. As Twilight and Cadance are about to be turned to stone in the dais where the Crystal Heart once stood, the rest of the Mane 6 return with reinforcements which include Derpy, Discord, and the Cutie Mark Crusaders. Realizing that Hope will never be happy with him so long as he remains with the umbrum, Sombra reactivates the Crystal Heart (hidden in Hope's saddlebag since the beginning of the story) and uses it to banish the umbrum back to their homeland. Without the presence of their dark magic, Celestia, Luna, and Shining are freed from their stone imprisonment. As Sombra is about to be killed by the Crystal Heart's energies, the princesses turn him into a unicorn so he can be with Hope. Sombra apologizes for everything he's done and he and Hope leave to find the pieces of Princess Amore, the former ruler of the Crystal Empire, who was turned into a crystal statue back when Sombra originally became ruler of the Crystal Empire, hoping to restore her so Sombra can make amends with her.
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10 | Don’t You Forget About Us | — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Cherilee, along with Applejack and Rarity, lead the students on a wilderness hike. The Cutie Mark Crusaders, Diamond Tiara, Silver Spoon, Snips, and Snails wander away from the main group and find themselves lost. The conflict between the Crusaders and Diamond Tiara prove no luck to find their way back, and then they are further chased off the main path when a bear finds them. After the group takes shelter and waits for the bear to leave, they try to figure out how to get back. Unfortunately, Sweetie Belle, Snips, and Snails' magic is too weak to send off a signal flare, and Scootaloo is unable to fly high enough to get a lay of the land. Apple Bloom leads the Crusaders to climb higher; Snips and Snails follow, not wanting to be around Diamond Tiara. When Silver Spoon decides to go with the others, Diamond Tiara eventually relents and races to catch up with the others. She trips and falls over a cliff-face, hanging for her life off a tree branch. The others all try to rescue her, and Apple Bloom ends up falling over the edge as well, handing onto Diamond Tiara in a cliffhanger.
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11 | Issue 40 | — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The untold first meeting of Twilight and baby Spike! Twilight is given her most difficult task yet by Princess Celestia when she is told to take care of a baby dragon who is quite a handful! Will Twilight learn the right lesson in caring for another?
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12 | Rainbow Dash's Very Bad Day | — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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A good day turns bad and Dash can’t shake her bad mood. Before long, it infects all of those around her. What can cure this case of the grumpies?!
Micro SeriesThis is a companion series of single-issue stories that each focus on one main character. IDW had originally planned to publish six issues, one for each pony in Twilight Sparkle's circle of friends; however, their success prompted Curnow to state that the series would be extended to feature supporting characters from the show.[36] The micro-series ended after issue #10,[37] replaced by another series subtitled Friends Forever that began in January 2014.[38]
Friends ForeverThe monthly Friends Forever series will focus on pairings of characters from the show, including the main cast as well as fan-popular minor and background characters.[47] Series editor Bobby Curnow compared the concepts of these stories to buddy comedies, allowing them to explore other characters and give various fan-favorite characters the chance to be in the limelight of a story.[48]
Special editions
MarketingThe first issue of My Little Pony: Friendship Is Magic was marketed by IDW by creating nineteen unique cover variants. Six of the covers, drawn by Price, feature each of the main cast, and form a continuous six-panel work. IDW will publish a boxed set of these covers separately.[60] The other covers are unique to specific comic stores and Internet retailers such as Midtown Comics and Lone Star Comics, and are available as pre-order bonuses for purchasers.[60] The second issue will also have several, but fewer, store-specific variants.[61] Subsequent comics, including those in the micro-series, have typically had between two to four additional vendor-specific variants. IDW published limited copies of each of the micro-series in a "comicfolio", containing the comic with one of the limited edition covers, a lithograph, and other materials in a hard-paper binding; the presentation would also be extended to other micro-series they are publishing including for Teenage Mutant Ninja Turtles.[62] IDW also published limited hardcover runs of the first four issues of the main series in six varieties, each featuring one of the main pony characters; the sets included art prints and collectable cards related to that specific character.[63] Within North America, the comic series are available digitally through both the iTunes Music Store and Comixology. In the United Kingdom, the series has become published digitally through a mobile app created by Made in Me, alongside other children's comics.[64] Motion comics of the My Little Pony series and other IDW properties were published through a licensing deal with Madefire, as announced at the 2013 San Diego Comic Con with releases starting in August 2013.[65][66][67] A "micro fun pack" version of the comics have also been developed by IDW; these packs feature pages from the comic reprinted on collectable cards, along with stickers, posters, and tattoos, for sale in larger retail stores. IDW believes these will help further attract children to the comic and have plans to do this with another ongoing series, Teenage Mutant Ninja Turtles and more in the future. The first printing of 150,000 sets were fully sold out by retailers after they were announced.[68][69] As of July 2014, IDW has sold more than half a million of these packs, and have taken steps to trademark the line as well as expand to include their Skylanders comic series.[70] ReceptionThe first issue of My Little Pony: Friendship Is Magic received favorable commentary by comic reviewers. Dan Hart for Bleeding Cool News, who had not previously seen the show, praised Cook's script for quickly introducing the characters and the world, and Price's ability with facial expressions. Hart stated that he had "the same feeling of light-hearted fun as [he] got from (the much-missed) Tiny Titans and that's no bad thing".[71] Mike Fahey of Kotaku further praised the ability of the comic to surpass some of the visual aspects of the television show, noting that the main characters "are more expressive and dynamic than their television counterparts, aided by black outlines that contrast strikingly with the show's colored ones", while the writing style captured the characters' personalities.[72] Dakster Sullivan, writing for Wired's GeekMom column, further praised Cook and Price for doing "an amazing job bringing the spirit of the characters from the small screen to the comic book world".[73] Comic Book Resources's Jennifer Cheng was positive of the issue, though she noted that the comic itself was weakened by the established nature of the television show. However, she praised that "Cook and Price's enthusiasm and skill" helped to overcome the predictability of the show, making it "a lot better than it needs to be for a property with an existing, devoted fanbase".[74] Paste considered that while the first four-issue comic arc did not quite reach the humor of Adventure Time, it "still bustles with passion, fun, and personality despite a few rough edges".[75] Bleeding Cool magazine placed Katie Cook as one of the top 100 Power List people in the comic book industry for 2013 for her contribution to the success of the My Little Pony series.[76] According to IDW, the first issue had reached over 90,000 pre-orders by October 2012[77] and exceeded 100,000 just before its release;[78] most single issues of comics do not see sales in excess of 10,000 to 12,000, particularly for publishers other than DC Comics or Marvel, according to Price.[17] In light of this number, IDW announced plans to run a second printing of the first comic along with the collectible box set in December,[79] and ultimately ended up reprinting the issue four times.[80] The large number of pre-orders for an all-ages comic has been considered a boom for the comics industry; the pre-order numbers exceeded those for other, more traditional comics like DC's The New 52 and Marvel NOW! relaunches, putting it on track to be one of the best-selling issues for 2012.[77] As many of the purchasers of these comics are likely to be first-time comic buyers, the comic's success may also filter to improved sales of other comic titles.[77][81] Total sales of the standalone first issue, as tracked by Diamond Comic Distributors, exceeded 80,000 units, making it the fifteen best comic for the month and an uncommon occurrence of a non-DC, non-Marvel comic breaking the top 20, according to Russ Burlingane of Comicbook.com.[82] The first issue of Friendship Is Magic was one of only two non-DC/Marvel publications (the other being The Walking Dead #100) to be in the top 100 issue quantity sales for 2012, ranked at #90, and ranked #61 based on revenue.[83][84] According to Heather Nuhfer and Amy Mebberson, the first issue of the comic is the best-selling issue published by IDW as of March 2013.[85] John Mayo of Comic Book Resources points out that even with lower sales figures, the 7th issue of the comic sold more than three times the number of copies of the combined Star Trek and Doctor Who IDW-licensed and fan-heavy series, and believes that "whatever IDW is doing to promote My Little Pony is working".[86] The success of My Little Pony and other children's comics like Adventure Time help to boosting overall sales in the comics industry by 15% in 2012.[87] By October 2013, a total of one million copies across both series, including reprints and collected editions, have been sold at retail, according to IDW.[80] Adams also states that digital sales remain strong, with the comics often holding spots within the top 10 selling books on the iTunes Stores.[88] To celebrate the milestone, a special variant cover of issue #12, drawn by Price and limited to twelve copies, was printed and auctioned or given away as prizes,[89] while only a single copy of another variant cover of the same issue, drawn by Sara Richard, was published and later auctioned by IDW and Heritage Auctions in August 2014.[90] The issue sold for more than $6,500 with Richard's original art selling for more than $3,500.[91] Subsequent issues placed within the top 100 monthly sales charts as recorded by Diamond, and represented the top selling IDW comic in these months. The second issue ranked at #54 in December 2012 sales.[92] The third issue and the first micro-series placed at #45 and #62, respectively in the February 2013 charts.[93] In March, the fourth and fifth issue and the second micro-series placed at #55, #65, and #91, respectively.[94] Similar placement numbers within the top 100 were held between April to July 2013.[95][96][97][98] The first four-issue trade paperback was the seventh top selling such book in May 2013.[99] The first collected volume featuring the Queen Chrysalis arc won the 2013 Diamond Comic Best Trade Paperback/Hardback award.[100] The main series was named as the Best All-Ages Comic by Diamond Comic Distributors for their 2014 Gem Awards.[101] The IDW comics are credited with helping to get young children interested again in reading; Hasbro's Director of Global Publishing, Michael Kelly, has heard stories from comic shop owners who have seen young girls in their shops for the first time in years,[102] a facet later noted by IDW's CEO Ted Adams.[103] Adams further noted that while many of the direct sales of the comics go to the older audience, the sales for young children are significant and have helped to expand the variety of the demographics of its customers.[104] Comics Alliance named the My Little Pony series as the 2013 "Best In-Your-Face To Opponents of All-Ages Comics", citing that the series "hold[s] up well enough for adults ... but more importantly are also accessible and fun for kids".[105] The success of the My Little Pony series along with other Hasbro properties that IDW prints, like Transformers and G.I. Joe, has led the two companies to review Hasbro's catalog and consider other titles, particularly those from the 1980s, that could successfully be brought to comic form.[11] References
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