Music Up
| Music Up | |
|---|---|
 | |
| Country of origin | China |
| No. of episodes | 52 |
| Production | |
| Running time | 22 mins |
| Release | |
| Original network | CCTV |
| Original release | 2001 – 2001 |
Music Up (Chinese: 我为歌狂), also known as Crazy for the Song, is the first Chinese animation idol TV series in China. It was distributed by Shanghai Animation Film Studio and produced by Welkin-Animation.
Background
This is the first animation production from China with an emphasis on the life of singers, bands and pop stars. It is the first high budget domestic Chinese animation that has a very Japanese anime look. Production investment is estimated to be 18 million RMB (about US $2.3 million).[1] In 2001 66% of its profits came from selling merchandise related to the series.[2]
Story
Four young teenage boys share a common vision and passion for music. They come together overlapping their own personalities and ideas. In the process, they encounter a lot of difficulties as any youth might have. The story is unfolded as the band grows up. Academic, personal conflicts, family, friendship and emotional problems are all intertwined. With the help of teachers, students, and friends they try to achieve their dreams.
Merchandise
The TV series was not as successful as expected, but the associated merchandise of books, cards, CDs were extremely popular among teenagers in China. The book series sold 350,000 copies in Shanghai alone. A video game was released in 2002 by UbiSoft China titled "Music Up - Summer Rainbow".[3]
References
- ↑ Eastday. "Eastday in English." "Hit Cartoon to make profit." Retrieved on 2007-01-09.
- ↑ China Today. "China Today." "Chinese Animation Market: Monkey King vs Mickey Mouse." Retrieved on 2007-01-09.
- ↑ Gamasutra. "Gamasutra." "Postmortem: Ubi Soft China’s Music Up -- Summer Rainbow." Retrieved on 2007-01-09.