Museum of the Image

Museum of the Image

Museum in 2013
Location in North Brabant in the Netherlands
Former name Graphic Design Museum
Established 1 January 2008 (2008-01-01)
Location Boschstraat 22
Breda, Netherlands
Coordinates 51°35′23″N 4°46′52″E / 51.5896°N 4.7811°E / 51.5896; 4.7811Coordinates: 51°35′23″N 4°46′52″E / 51.5896°N 4.7811°E / 51.5896; 4.7811
Type Museum for visual culture
National museum[1]
Visitors 40,000 (2012 est.)[2]
Director Mieke Gerritzen[3]
Website www.motimuseum.nl
Museum shop in 2008

The Museum of the Image (MOTI), previously known as the Graphic Design Museum, is a national museum for visual culture in Breda in the Netherlands. The museum focuses on film, design, photography, fashion, visual arts, architecture, science, and gaming.

History

Netherlands has been home to many internationally renowned designers including Piet Zwart, Willem Sandberg, Wim Crouwel and Anthon Beeke. The Graphic Design Museum offers an international podium for established designers and new talent.

On January 1, 2008, The Beyerd became an independent organisation and was known as the Graphic Design Museum Beyerd Breda. The official reopening took place on June 11, 2008 in a dedication presided over by Queen Beatrix. On 9 December 2011 is the name of the museum changed in Museum Of The Image (MOTI).

The current director of the museum is artist/designer Mieke Gerritzen.

The museum has a partial 1963-1980 archive of the Total Design on loan (long-term) from the NAGO. The Graphic Design Museum is also Research institute, and has a shop, a café and an auditorium. Furthermore, the museum publishes its very own Museum Magazine, and has an education program for both Elementary schools as well as Academic Colleges.

On 9 December 2011 is the name of the museum changed in Museum Of The Image (MOTI).

Building

De Beyerd in 2012

MOTI is housed in one of the oldest buildings in Breda. Mention is first found of it in the archives of 1246 as a hospice in Breda. The function of a hospice at the time was to provide care and shelter to pilgrims and other strangers. The De Beyerd building lay just outside the built-up area on the road which led to Den Bosch. There was a city gate near to De Beyerd, which was known as the Hospice Gate. In 1956 it became a cultural centre, the Beyerd. Between 1980 and 2005 it remained a centre for the illustrative art, especially modern art.

The building has been a national heritage site (rijksmonument) since 1966.[4]

Activities

Besides the prominent exhibitions, the Graphic Design Museum also organizes multiple activities like tours, workshops and children's parties.

Children can become designers in the museum and publish with various forms, colours, materials, signs and pictograms. Adults and young people get deeper insight into the past and present of the image culture and are brought up to date with the newest developments in visual communication.

References

Dutch Rijksmonument 10106
  1. (Dutch) De leden van de VRM, Vereniging van Rijksmusea. Retrieved on 20 December 2014.
  2. (Dutch) Wijnand Nijs, "MOTI richt blik op Vlaanderen en financiers", Breda Vandaag, 2013. Retrieved on 12 December 2014.
  3. Organisation, Museum of the Image. Retrieved on 12 December 2014.
  4. (Dutch) Monumentnummer: 10106, Rijksdienst voor het Cultureel Erfgoed. Retrieved on 12 December 2014.

External links

Wikimedia Commons has media related to Graphic Design Museum Beyerd Breda.
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