Pibb Xtra

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in most of the United States.

History

First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper,^[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.^[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,^[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.^[4]

In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.^[5]

In 2001, a new formula called Pibb Xtra added cinnamon flavor,^[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines.

Nutrition

A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 66 mg of caffeine, and 39 grams of carbohydrates.^[7]

References

1. ↑ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly 1 (1) 
2. ↑ Soda Pop of the Week: Peppo 
3. ↑ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109 
4. ↑ Dr Pepper Museum – History of Dr Pepper 
5. ↑ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014. 
6. ↑ Coca-Cola Brand Fact Sheet – Pibb Xtra 
7. ↑ Soft drink nutrition 

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