Mobile Fun

Mobile Fun
Industry Online retail, electronics
Founded 2000
Headquarters Birmingham, UK
Key people
 Mohammed Hussain, Managing Director[1][2]
Products Mobile phone accessories, tablet accessories[2]
Slogan Everything First
Website MobileFun.co.uk

Mobile Fun is an e-commerce retailer headquartered in Birmingham, in the United Kingdom. The company was founded in 2000 by Anthony Cook and Dennis Cook[3][4] as a retailer of mobile accessories and mobile downloads. The company is now one of the UK's largest online retailers of Mobile phone accessories.[5][n. 1]

Having opened its first international store in Hamburg, Germany in 2008,[2] Mobile Fun continued its international growth,[2][3] shipping to 50 countries worldwide and opening offices in Germany, France, Spain and the USA.

History

Anthony Cook (21 years old at the time) and Dennis Cook initially founded Mobile Fun in 2000 in Wimbledon[3] and subsequently relocated it to Birmingham.[4] In 2008, the company began a programme of international expansion, establishing an office in Hamburg, Germany in 2008, followed by an office in Paris, France in 2010.[6] Mobile Fun websites were launched for Spain and the Netherlands the following year.[7] Stores were then launched in Italy[8] and the USA[9] in 2012.

As at January 2012 Mobile Fun had a workforce of 54 employees[2] of which 12 are international.[10] Mohammed Hussain, who has been with Mobile Fun since 2003, became its Managing Director in 2009. He won the award from the Institute of Directors as Young Director of the Year for the West Midlands region in 2011.[11] Alex Ashman is the e-commerce manager [12] and Shiah Yoong the product and purchasing manager.[13]

Mobile Fun retails a range of products, approximately 7,000, which are sourced from over 170 global suppliers.[14] Its products include cellular and smart phone cases, batteries, tablets, Kindle and other mobile accessories.[2] Goods are shipped from its warehouse in Birmingham with its major market being the UK.[3] It is now one of the UK's leading Internet retailers of mobile phone accessories.[11] Financial year reports for the period ending 31 March 2013 indicate that Mobile Fun had revenue of over £11.5 million.[1]

In 2014, Mobile Fun announced the acquisition[15] of Playfect, a mobile and gaming accessories manufacturer and also launched Accessory Lab, a new mobile accessories distribution business.[16]

Awards and recognition

Notes

  1. ↑ Experian Hitwise recognises the top ten most popular UK websites in various categories including mobile phones entertainment in which Mobile Fun ranked second. The ranking is based on UK Internet visits.

References

  1. 1 2 "Mobile Fun reports record turnover and profit figures". 16 September 2013. Retrieved 9 April 2014.
  2. 1 2 3 4 5 6 Loveless, Helen (8 January 2012). "Do eurozone rewards outweigh its danger for British business?". This is money. Retrieved 3 March 2013.
  3. 1 2 3 4 Hurley, James (22 February 2011). "Is the time right for a costly expansion at Mobile Fun?". The Daily Telegraph. Retrieved 3 March 2013.
  4. 1 2 "Mobile Fun Limited in West Midlands Profile". Duedil. Retrieved 3 March 2013.
  5. ↑ "Winners: Entertainment". 2011. Retrieved 3 March 2013.
  6. ↑ "Birmingham based firm Mobile Fun announces further expansion into Europe". 3 September 2010. Retrieved 3 March 2013.
  7. ↑ Ellul, Joanne (21 January 2011). "Mobile Fun to up its reach with more websites". Retail Week. Retrieved 3 March 2013.
  8. ↑ Jackson, Jasper (21 May 2012). "MobileFun recruits manager for Italian website". Retrieved 3 March 2013.
  9. ↑ Jackson, Jasper (14 August 2012). "Mobile Fun expects US expansion to boost annual revenue by £800k". Retrieved 3 March 2013.
  10. ↑ Donkin, Chris (20 September 2012). "Mobile Fun to double number of retail sites". Retrieved 3 March 2013.
  11. 1 2 3 "Mobile Fun MD named West Midlands' Young Director of the Year". 12 April 2011. Retrieved 3 March 2013.
  12. ↑ Donkin, Chris (10 December 2012). "Mobile Fun set to enter 12 new markets by the end of April". Retrieved 3 March 2013.
  13. ↑ Donkin, Chris (4 January 2013). "Mobile Fun appoints new product and purchasing manager". Retrieved 3 March 2013.
  14. ↑ Withers, Paul (29 November 2012). "Mobile Fun sales to top £3m in Q4 following bumper Christmas". Retrieved 3 March 2013.
  15. ↑ Jarvis, Matthew. "Mobile Fun acquires accessories manufacturer Playfect". PCR. Retrieved 9 April 2014.
  16. ↑ Coyne, Andy. "Mobile accessories firm launches a new distribution arm". The Business Desk. Retrieved 9 April 2014.
  17. ↑ "2006 Tech Track 100 league table". Retrieved 3 March 2013.
  18. ↑ "Mobile News Awards winners 2011". Retrieved 3 March 2013.
  19. ↑ "Online Retail Awards winners". 2012. Retrieved 3 March 2013.
  20. ↑ "What Mobile Awards winners 2012". Retrieved 3 March 2013.
  21. ↑ "Direct Commerce Awards Winners 2012". 27 March 2012. Archived from the original on 2013-04-12. Retrieved 3 March 2013.
  22. ↑ "What Mobile 2013 Awards Winners". 14 November 2013.
  23. ↑ "Mobile Choice Accessory Awards 2014 winners revealed". Mobile Magazine. Retrieved 9 April 2014.

External links


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