MiO
 | |
| Type | Flavored water |
|---|---|
| Manufacturer | Kraft Foods |
| Introduced | 2011 |
| Color | varies |
| Variants |
|
| Website | http://www.makeitmio.com/ |
MIO is a liquid beverage mix owned by Kraft Foods, which intends it as an additive to flavor water, carbonated water, and other beverages.
Content
MiO products are artificially colored and sweetened with concentrated syrups.[1] Caffeinated variants of the MiO brand are marketed as MiO Energy. This version of the product contains 60 mg of caffeine per serving. All MiO products contain propylene glycol, except those sold in Canada.[2]
MiO is listed as containing less than 2% natural flavors. Other listed ingredients are citric acid, propylene glycol, malic acid, sucralose, acesulfame potassium, potassium citrate, Allura Red AC 40, Brilliant Blue FCF 1 and potassium sorbate.
MiO flavors currently include:
- Berry Pomegranate
- Fruit Punch
- Mango Peach
- Orange Tangerine
- Orange-Vanilla
- Peach Tea
- Sweet Tea
- Strawberry Watermelon
- MiO Energy: Black Cherry
- MiO Energy: Green Thunder
- MiO Energy: Açai Berry Storm
- MiO Energy: Tropical Fusion
- MiO Energy: Wicked Blue Citrus
- Lemonade
- Blueberry Lemonade
- Cherry Blackberry
- Cranberry Raspberry
- Orchard Apple
- Berry Grape
- MiO FIT: Berry Blast
- MiO FIT: Arctic Grape
- MIO FIT: Orange
- MIO FIT: Lemon Lime
Canada
MiO products sold in Canada do not contain propylene glycol. The MiO Energy variant of MiO is not sold in Canada. MiO Sport, however, is available in Canada.[4]
Advertising
MiO advertising initially centered on The Second City character Sassy Gay Friend, portrayed by comedian-actor Brian Gallivan. Gallivan had already created comedy videos that featured this character in stories from literature or history (such as Romeo & Juliet). He began adding short dialogs about the product into these clips. His slogan for the product was "Flip it. Tip it. Sip it!" In two later "man on the street" style videos, he demonstrates the product to passers-by.[5]
MiO later started an advertisement campaign with the slogan "Make it Yours, Make it MiO".[6] This advertising featured animated animals discussing the product.
References
- ↑ kb (April 12, 2011). "MiO Versus Hint: No Contest", NaturalAsPossibleMom.com.
- ↑ Jones, Heather K. (May 3, 2011). "Tuesday Label Crimes: MiO: The Case of the Chemically Enhanced Water", HeaterKJones.com.
- ↑ "MiOFit.com".
- ↑ "MiO". Kraftcanada.com. 2012-03-26. Retrieved 2013-03-03.
- ↑ Zoe Galland. "Kraft MiO ads bring in Second City’s ‘Sassy Gay Friend’". ChicagoBreakingBusiness.com.
- ↑ youtube ad. "Television Advertisement". youtube.com.
External links
- "MiO Liquid Water Enhancer
- "MiOFit", MiOFit.com.
- "MiO", Facebook.com.
- Steve (March 4, 2011). "MiO Liquid Water Enhancer", DrinkWhat.com.