Menulog

Menulog Pty Ltd
Private
Industry Online food ordering, e-commerce
Founded Dan Katz
Leon Kamenev
Kevin Sherman
Sydney, Australia, 2006
Headquarters Kent Street, Sydney, NSW (National Headquarters) (phone:1300-787-955)[1]
Website www.menulog.com.au

Menulog is Australia’s largest online food and beverage ordering service company by number of orders, it is currently operated by parent company Just Eat. The service allows customers to search for restaurants and various takeaway establishments, indicative of chosen cuisine and location, and browse menu's and reviews before placing an order online, and selecting payment method. As of July 2015, Menulog has over 5,500 restaurant partners across Australia, including international franchises like McDonalds, Pizza Hut and Subway, as well as national franchises like Eagle Boys, as well as localised restaurants of varying cuisines, the company based in Sydney operates in most major states and cities[2][3] The company also has over 500 restaurant partners throughout New Zealand. The company has been advertised extensively on television and in the printed media.

Company History

Based in Sydney, New South Wales, Australia, Menulog was founded by Dan Katz, Leon Kamenev, and Kevin Sherman in 2006.[4] [5] Since its founding the company has handled over 22 million meal orders.[6]

In February 2015, Menulog and EatNow announced their agreement to merge, forming Menulog Group Limited.[7]

In May 2015, the company will be bought by Just Eat for $855 million Australian dollars, and will fund the deal by issuing new shares. [8] The company has been advertised in numerous media including The Sydney Morning Herald

McDonalds

In 2013, Menulog began a delivery partnership with McDonald’s, North Parramatta. It has since expanded to include a number of other McDonald’s stores across Australia.[9]

Red Rooster

In 2014, Menulog began a delivery partnership with Australian franchise Red Rooster, launching a trial at the Baulkham Hills store in Sydney.[10]

Services

Menulog customers enter their suburb or postcode and are presented with a list of restaurants available for pick up and/or delivery in their area. This will include restaurants in neighbouring suburbs that will deliver to the user's address.

Restaurant selection is aided by customer reviews, minimum order requirements, promotions available, a speed of delivery rating, plus an overall rating out of 5 stars. The restaurant listings can also be filtered based on these ratings, as well as by cuisine, distance and open time.

Customers add menu items to their order before proceeding to payment, where cash, or credit card is used before the order is submitted. Customers can register their credit cards to easily place their orders through the website or mobile app.

Menulog electronically relays the order to the restaurant, and the restaurant confirms that the order has been received. An SMS or email of confirmation is sent to the customer with an estimated time of delivery. The restaurant then prepares and delivers the food, or the customer picks up the food from the restaurant.

The service offers a best price guarantee to ensure parity with on premises prices. To attract more restaurants, Menulog also offers restaurants free websites and mobile apps, as well as various marketing tools and campaigns. There are no setup costs or fixed term contracts for restaurant partners.[11]

Recognition

In 2012, Menulog received the Deloitte Technology Fast 50 Rising Stars award.[12] In 2013 Menulog was a winner in the Deloitte Technology Fast 50 awards.[13] In August 2014, the Menulog app was ranked one of the best new apps by Australian TV program Today.[14]

References

External links

This article is issued from Wikipedia - version of the Tuesday, February 02, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.