McMillan (agency)

McMillan
Private
Industry Integrated Marketing Communications
Founded 1996
Headquarters Ottawa, Ontario, Canada
Key people
 Gordon McMillan, President & Chief Creative Officer
Website mcmillanagency.com

McMillan is a full-service marketing agency in Ottawa, Canada. McMillan specializes in planning and executing integrated product and service branding campaigns across a variety of media, including online, broadcast, and print. In 2011, McMillan marked its 15th anniversary.

Company profile

McMillan is one of Ottawa's largest marketing agencies according to the Ottawa Business Journal. Founded in 1996 by Gordon McMillan, the agency has grown to service accounts throughout North America. Within six months of opening, McMillan landed accounts with Microsoft and Cognos. The following year it added several clients in the high-tech industry, including Oracle University, PeopleSoft, and Nortel Networks. D&B (Dun & Bradstreet) selected McMillan as a preferred marketing vendor in 2003 and McMillan became D&B's lead agency until 2010. McMillan was named agency of record for Forest Products Association of Canada in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with Getty Images and American Greetings. In 2007, McMillan deepened its relationship with Canada Post, becoming the crown corporation's primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. In 2011, it closed its client services center in San Francisco, CA.

Industry awards

As reported on the Registered Graphic Designers of Ontario website, McMillan's 2006 Annual Report for the Forest Products Association of Canada (FPAC) was honoured in both the 2007 Applied Arts and Communication Arts annuals.

The project was art directed and designed by Lisa Rickenbacher R.G.D., under the creative direction of Jake Volt. The annual focuses on changing markets and ongoing sustainability for Canada's forests as well as the forest products industry.

In 2011, McMillan's "Give Your Head a Shake" campaign received a Certificate of Excellence award from Hypertension Canada, recognizing the campaign as an “early and exemplary community sodium reduction awareness program.” The award was presented at the Hypertension Canada 2011 annual general meeting, on October 4 in Alliston, Ontario.

External links

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