Mayfield Dairy

Mayfield Dairy Farms
Founded 1910 (1910)
Founder T.B. Mayfield, Jr.
Area served
 Southeastern United States
Key people
 Scottie Mayfield
President
Number of employees
 2000
Parent Dean Foods

Mayfield Dairy Farms is a United States dairy products company, with its headquarters in Athens, Tennessee and additional production plants in Birmingham, Alabama, and Braselton, Georgia. Since 1990 it has been under the ownership of Dean Foods.

History

The company was founded in 1923 by T.B. Mayfield, Jr., and is now run by his grandson, Scottie Mayfield.[1] It employs nearly 2000 people.[1] Mayfield products are sold in ten southeastern states[1] (Tennessee, Georgia, Alabama, South Carolina, North Carolina, Florida, Kentucky, Virginia, Ohio, and Mississippi).[2] Dean Foods bought Mayfield Dairy in 1990.[3]

Innovations

Mayfield is known for a history of innovation. The company boasts that founder T.B. Mayfield had the first milk plant in the area capable of pasteurizing milk.[4]

In 1970 Mayfield's Athens plant was the first in the industry to successfully implement in-plant blow-molding for production of plastic milk jugs.[5] In 1988 Mayfield was the first dairy to use an opaque plastic milk jug that protects milk from ultraviolet light.[6] In 1995, Mayfield launched the single-serve Chug milk bottle for Dean Foods.[5] The single-serve bottle increased milk consumption by letting milk compete with single-serving soft drinks.[7] In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first.[8]

In 2006 Mayfield started a multi-author company blog, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers. The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of social media in marketing.[2] In 2007 the company won an Effie Award, presented by the New York American Marketing Association, for successfully marketing four new ice cream flavors without discounts, using a campaign in which customers were encouraged to "vote" for their favorite new flavor.[9]

Visitor centers

The company maintains two visitor centers, one in Athens, Tennessee and the other in Braselton, Georgia and offers tours of its production plants in those locations.[10]

See also

References

  1. 1 2 3 Official company history, company website (accessed September 13, 2007)
  2. 1 2 A New CEO Blog From Mayfield Dairy Farms, Diva Marketing Blog, Sep 18, 2006
  3. ↑ Dean Foods Acquires Tennessee-based Dairy
  4. ↑ Factory Tours USA
  5. 1 2 Chugging Along: Tradition and innovation make Mayfield Dairy Farms an important member of the Dean family, Dairy Field (magazine), October 2004
  6. ↑ Smart ice cream carton on Food Production Daily website, 03 July 2002]
  7. ↑ News Update, Central Ohio Retail Grocers Association
  8. ↑ Smart ice cream carton on Food Production Daily website, 03 July 2002, and Packaging that 'works right now' helps sell the good at Mayfield Dairy, January 1, 2003.
  9. ↑ Effie Awards - 2007
  10. ↑ Mayfield Visitor Centers, company website (accessed September 13, 2007)

External links

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