Marketing Science (journal)

Marketing Science (print: ISSN 0732-2399, online: ISSN 1526-548X) is a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It is considered to be one of the top academic journals in marketing, along with Journal of Marketing Research and Journal of Marketing.[1] It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2009 impact factor of 0.2.194, ranking it 20th out of 87 journals in the category "Business".[2]

References

  1. ↑ http://www.harzing.com/download/jql_journal.pdf
  2. ↑ "Web of Science". 2011. Retrieved 2011-06-27.

External links


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