MarketFair Mall
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| Location | West Windsor, New Jersey |
|---|---|
| Coordinates | Coordinates: 40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W |
| Address | 3535 U.S. 1, Princeton, NJ |
| Opening date | 1987 |
| Developer | JMB/Federated Realty |
| Management | Madison Marquette |
| No. of stores and services | 47 |
| Website |
marketfairmall |
MarketFair Mall is a shopping mall in West Windsor, New Jersey. It has a Princeton address.[1] It is located along highway Rt. 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2]
It was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Madison Marquette. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]
There are about 47 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Villeroy & Boch, Platypus, Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Big Fish Seafood Bistro (an upscale restaurant and bar), P.F. Chang's, Bobby's Burger Palace (opened Summer 2012),[3] and T.G.I. Friday’s.[2] Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble. Future tenants include Seasons 52, Bahama Breeze, Qdoba,[4] and a Corner Bakery (expected to open late 2013).
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]
References
- ↑ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times (The New York Times Company).
- 1 2 3 4 5 6 7 8 9 Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Retrieved July 15, 2010.
- ↑ "MarketFair Fact Sheet" (PDF). Madison Marquette.
- ↑ Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.
External links
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