Mansion.com
Coordinates: 36°08′33″N 5°21′31″W / 36.142633°N 5.358695°W
| Limited | |
| Industry | Gambling |
| Founded | 2003 |
| Headquarters | Suite 901, Europort, Gibraltar |
Key people | Sagi Lahav - CEO |
Number of employees | 150+ |
| Website | www.Mansion.com |
Mansion (Gibraltar) Limited is an online gambling company that operates online casino and poker websites. The company was founded in 2003 and has its headquarters in Gibraltar.[1]
History
Mansion was founded in 2003 by private investors who set up operations in Gibraltar.
Mansion’s first casino brand, MansionCasino.com was launched in 2004. In 2005, Mansion, in association with Fox, produced the Emmy-Award-winning Poker Dome Challenge series,[2] of which 26 episodes were broadcast over the Fox Network in the US and then internationally.
In 2006, Mansion became the official sponsors of Tottenham Hotspur F.C..[3]
In 2007, Mansion acquired Casino.com and converted it from an online marketing site to an online gaming site.
In 2012 Mansion sponsored a bid to break the Guinness World Record for the longest DJ relay mix. The 12-hour attempt was successfully held at London’s Ministry of Sound nightclub, and featured over 100 different artists playing to generate proceeds for the One Life charity.
In 2013 and 2014, Mansion ran an advertisement on UK television promoting its mobile casino product.[4]
In 2015 Mansion became the shirt sponsor for two Premier League clubs, Crystal Palace F.C. and the newly promoted A.F.C. Bournemouth.
Mansion Group Brands
The company operates under a gaming license granted by the government of Gibraltar. Mansion owns and operates a number of gaming sites under the terms of the gaming license.
Founded in 2003, the company soon established itself worldwide with the launch of MansionCasino.com in July 2004 and its sister website MansionPoker.com shortly after.
Mansion currently operates six gaming sites – each with its own distinct brand and identity. All sites feature a wide range of slots and table games, most of which are available to play instantly in Adobe Flash or via downloadable software. Mansion’s first casino brand was launched in 2004, which means the company celebrates over 10 years of experience in the gaming sphere. Together, the following gaming brands make up the Mansion Group:
Casino.com Casino.com launched in 2007 and describes itself as ‘the only place to play.’ Available in 39 languages, the site offers a variety of gaming options to an international client base. Casino.com is also accessible via mobile devices, offering a selected range of games and mobile-only promotions for iPhone, Android and tablet users.
MansionCasino.com MansionCasino.com is the company’s original flagship site, launched in 2004. The brand targets a traditional clientele, using the tagline 'The finest English style casino on the web'. Available games include classic casino card and table games, slot machines, video poker, keno and progressive bonus jackpot games. All games are available to download, and a selection is available in Flash. MansionCasino.com software is provided by Playtech.
MansionPoker.com MansionPoker.com was launched in 2004 and operates daily, weekly and monthly guaranteed poker tournaments, where players can either buy-in directly, or enter via a daily satellite series.
LesAcasino.com Styled after the high-end Les Ambassadeurs Club in London’s Mayfair, LesAcasino.com offers a mixture of table and slots games. Currently the site is available in 6 languages: English, Italian, German, Swedish and Finnish. The variation of games is huge and includes more than 150 online games.
Club777.com Club777.com is visually inspired by Las Vegas’ Sunset Strip, and was established in January 2012. The site is currently available in English, Italian, German, Finnish and Swedish. Club777.com uses Playtech's software and offers many downloadable and flash based casino games, bringing players all of the fun of Vegas from the comfort of their own home.
SlotsHeaven.com Focusing on its large selection of slots games, SlotsHeaven.com launched in 2013 and describes itself as ‘the divine home of slots.’
iAffiliates is the Mansion Group’s affiliate program, and offers third-party websites the opportunity to generate revenue by advertising Mansion brands.[5]
Television
Quick growth led Mansion to team up with the Fox Sports Network to co-produce the MansionPoker.net Poker Dome Challenge. Airing from 2006 to 2007, this Emmy Award-winning series flew selected online players to Las Vegas, where they competed in speed poker tournaments for a grand prize of $1,000,000 (USD). The popular show took place in front of a live studio audience and variously featured professional players including Tony G, Dennis Waterman and Perry Friedman. In 2013 and 2014, Mansion ran an advertisement on UK television, offering players free spins to trial the casino, particularly its mobile product. The commercial aired on a number of popular digital channels, including Dave, Sky Sports and ITV4.
Football Sponsorship
2006 saw Mansion sign a high-profile deal to become the official shirt sponsors of Tottenham Hotspur F.C for 4 years. The company followed this in 2011 by agreeing to be Manchester City F.C.’s International Betting Partner. On June 30 2015, they signed to become sponsors of surprise Premier League debutants A.F.C. Bournemouth. This was swiftly followed by another announcement that they would also be sponsoring fellow Premier League club Crystal Palace F.C. during the same season.
2006 World Cup
Shortly before the 2006 World Cup, Mansion made an agreement with airline group Flybe to repaint one of their jet aircraft with the company’s branding.
The plane was chartered for a one-off trip, and carried Mansion staff members, media representatives and 50 competition-winners to Frankfurt to watch England’s first game of the tournament.
Fair and Responsible Gaming
The internationally recognised testing facility TST Labs have certified Mansion as having fair gaming practices that comply with regulatory requirements. Mansion is also accredited by the GamCare responsible gaming organisation, and operates a number of protocols to help maintain safe gaming and minimise risk across all its brands.
References
- ↑ Gibraltar Government Internet Gaming page
- ↑ Hiestand, Michael TV poker about to reach new heights, USA Today, December 11, 2005
- ↑ Costello, Miles Spurs strike £34m shirt sponsor contract The Times, May 15, 2006
- ↑ https://www.youtube.com/watch?v=5r5HbDf5dkA,UK TV Ad,
- ↑ http://www.iaffiliates.com/, www.iaffiliates.com,