Mang Inasal

Mang Inasal
Subsidiary
Industry Restaurants
Founded Iloilo City, Philippines (2003)
Headquarters Fuentes St., Iloilo City and
2316 Aurora Blvd. corner Tramo St.
Pasay City, Metro Manila
Number of locations
 460 (as of March 2014)[1]
Key people
 Edgar Sia (founder)
Ferdinand J. Sia (COO)
Tony Tan Caktiong (chairman)
Products Philippine cuisine
Fast food
Revenue P2.6 billion (2010)
Owner Oliver Figueroa (70%)
Ashley Celso II (30%)
Number of employees
 8,000
Parent Jollibee Foods Corp.
Website Mang Inasal official website

Mang Inasal (Hiligaynon for Mr. Barbecue) is a barbecue fast food restaurant chain in the Philippines established in Iloilo City in 2003. It is one of the fastest-growing food companies in the country, specializing in grilled chicken.

History

Mang Inasal restaurant in Pulilan, Bulacan

The company was started by Edgar Sia II, a young enterprising architect, who owned his first business at the age of twenty. Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch in December 2003 at the Robinsons Mall Carpark in Iloilo City. The restaurant was an instant success, despite stiff competition from other, more established grilled-food restaurants.

The chain opened its first branches within the Visayan region, then expanded to neighboring Mindanao to the south before spreading to Metro Manila. Thereafter, the company started franchising in 2005. By 2008, Mang Inasal had opened 23 restaurants, with ten being franchised.[2]

In October 2010, 70% of Mang Inasal's branches were acquired by Jollibee Foods Corporation, the largest Philippine food chain company, for ₱3 billion ($68.8 million).[3] As of March 2014, the chain has grown to about 460 stores.[1]

Products

The chain is open for lunch and dinner, offering Filipino cuisine, including grilled chicken, pork and milkfish, served with rice (some stores offer unlimited rice). Non-grilled dishes in the chain's menu include sisig, pansit bihon (Filipino thin noodles), and dinuguan with puto. Desserts offered include Philippine snack foods like ginataang bilo-bilo (tapioca pearls), halo-halo, banana spring roll with ice cream, among others. The chain's prices may vary in select stores.[4]

See also

References

  1. 1 2 "About Us". Mang Inasal.com. Retrieved on 2014-03-28.
  2. ↑ "Edgar Sia: The man behind Mang Inasal". The News Today. January 7, 2008. Retrieved 2009-02-15.
  3. ↑ Zinnia B. Dela Peña (October 19, 2010). "Jollibee acquires Mang Inasal for P3B". The Philippine Star. p. B-1.
  4. ↑ "Merienda". Mang Inasal.com. Retrieved on 2014-03-28.

External links

Wikimedia Commons has media related to Mang Inasal.


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