Haymarket Media Group

Haymarket logo

Haymarket Media Group is a privately owned media company headquartered in London, United Kingdom. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company has expanded outside the UK in 1999.

History

Haymarket began as Cornmarket Press in the 1950s. Clive Labovitch and Michael Heseltine – later a minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university started out with the 1957 Directory of Opportunities for Graduates and in 1959 relaunched Man About Town, which was to become an influential (if unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly Topic, the title closing at the end of 1962, within three months of the takeover.[1] The partners split in 1965, with Heseltine renaming his half of the business Haymarket Press to publish Management Today.[2] The company was renamed Haymarket Publishing and, due to its growing presence in online media and live events, it was rebranded as Haymarket Media Group in 2007.[3] Haymarket has been labouring under heavy borrowings since Michael Heseltine returned from politics to take the helm and buy-back large minority shareholdings from Lindsay Masters and Simon Tindall who managed the business in his absence.[3]

Operations

Haymarket Business Media

This division provides news and information for professionals in areas including environmental management, horticulture, planning, medicine and marketing. These are generally subscription-only publications and, in all but a limited number of cases, are not available for sale via retail. The portfolio includes a number of magazines and websites: Brand Republic, Campaign, Clinical Advisor, Conference and Incentive Travel, DMNews, The ENDS Report, Event, FinanceAsia, GP magazine, Horticulture Week, Monthly Prescribing Reference, Management Today, Marketing, Marketing Direct, McKnight’s Long-Term Care News, Media Week, MIMS, Planning, PRWeek, Placemaking Resource, Renal & Urology News, SC Magazine, Third Sector, TASPO, Cancer Therapy Advisor and Windpower Monthly.

Haymarket Consumer Media

Haymarket publishes a number of consumer magazines, all for sale by retail, and also a number of websites. The portfolio includes Autosport, Autocar, CAT, Classic & Sports Car, F1 Racing, FourFourTwo, MotorSport News, PistonHeads, Practical Caravan, Practical Motorhome, PC Authority, Racer, Stuff, What Car? and What Hi-Fi? Sound and Vision. The division is also home to motoring photographic agency LAT Photographic.

Haymarket Network

The Group's content and digital agency creates brand communications.

Haymarket Network is the content marketing division of the global Haymarket Media Group. It creates brand communications across various media – print, digital and live. Services include strategic planning, editorial, design, print production, distribution, measurement and evaluation. Haymarket Network is also an NME top 15 Design & Build agency.[4]

Clients include the British Army, Chartered Institute of Personnel & Development, DHL, ECB, FA, IAAF, International Baccalaureate, Jaguar, KPMG, NFL, SportsDirect.com, Tillington Group, UEFA and Volkswagen.

Haymarket Exhibitions

Recent exhibitions include:

Haymarket Online

Haymarket operates a number of web-only services. These include Brand Republic, for advertising, marketing and media professionals (includes Brand Republic, an online magazine for the British advertising industry);[5] PR Week, the online site of the print magazine for public relations professionals; Blue Boomerang, an online directory for the media and marketing industries; and Healthcare Republic, for the UK's primary healthcare sector.

Worldwide

In 1999, it entered the Indian market, becoming one of the first foreign-owned magazine publishers to do so.[3] Haymarket produces content across print, web and mobile in the US, Germany, India and Hong Kong.

References

  1. ↑ "Man About Town magazine: 1950s pioneer of men's sector". Magforum. Retrieved 19 October 2013.
  2. ↑ The Marcus Morris Award, Periodical Publishers Association, London. Undated. Retrieved: 4 September 2007.
  3. 1 2 3 "What’s next for Haymarket Media?". Flashes and Flames.com. 27 July 2015. Retrieved 29 July 2015.
  4. ↑ "Top 100 Digital Agencies Report | Econsultancy". Top100.nma.co.uk. Retrieved 2013-10-19.
  5. ↑ Ads the stars don't want you to see, The Times, 26 September 2004. Retrieved 10 April 2010.

External links

http://www.flashesandflames.com/2015/07/whats-next-for-haymarket-media/

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