Make Up For Ever
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| Division of holding company (LVMH) | |
| Industry | Consumer goods |
| Founded | 1984[1] |
| Founder | Dany Sanz |
| Headquarters | Paris, France |
| Products | Cosmetics & beauty |
| Parent | LVMH Moët Hennessy • Louis Vuitton S.A. |
| Website | www.makeupforever.com |
Make Up For Ever is a French cosmetics brand owned by LVMH.,[2] It was created in 1984 by make-up artist Dany Sanz.[3] LVMH acquired the brand in 1999 and accelerated its growth. It is available at cosmetics stores such as Sephora and regional pro stores like Nigel Beauty Emporium.[4]
History
Dany Sanz started out as a make-up artist for a friend's theatre production. Sanz created the first professional makeup school in Europe in the 1970s. She began to formulate unique textures to make up for the limited professional products offered at the time. In 1984, MAKE UP FOR EVER was created. During the day she was a professor and during her free time she would create new formulas for products in the basement of the future boutique at 5 rue La Boétie in the 8th arrondissement of Paris. This spot is now a meeting place for the makeup artists of Paris and all over the world. Dany Sanz was now a makeup creator and company director, along with her husband Jacques Waneph. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Dany Sanz.
MAKE UP FOR EVER has also been available at Sephora since 1996.[5]
References
- ↑ "About Sephora". Sephora. Retrieved 5 June 2011.
- ↑ Wendlant, Astrid; Denis, Pascale (7 October 2013). "Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags". Reuters. Retrieved 8 November 2013.
- ↑ Wellington, Elizabeth (1 August 2013). "Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia". philly.com. Retrieved 8 November 2013.
- ↑ "Make Up For Ever - Nigel Beauty Emporium". Nigel Beauty. Retrieved 7 November 2013.
- ↑ http://www.makeupforever.com/int/en-int/brand/history/history
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