Budweiser Made in America Festival

Budweiser Made in America Festival
Genre Hip Hop, Indie Rock, Experimental Rock, EDM, Alternative Rock, R&B, Pop, Latin
Dates Labor Day weekend
Location(s) 2012-2015 Ben Franklin Parkway, Philadelphia, Pennsylvania
2014 Grand Park, Los Angeles, California
Years active 2012–present
Founded by Shawn "Jay-Z" Carter and Steve Stoute
Website
www.madeinamericafest.com

Budweiser Made in America Festival is an annual music festival held in Philadelphia and formerly simultaneously held in Los Angeles.[1] Sponsored by Anheuser–Busch and produced by Live Nation, the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.[2]

Background

Budweiser Made in America Festival was founded in 2012 by American rapper, record producer and business mogul Jay-Z and his business associate, marketing mogul Steve Stoute, as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 on Benjamin Franklin Parkway in Philadelphia. It grossed $5 million in ticket sales and attracted nearly 80,000 people.[3] Philadelphia city officials reported that the festival generated at least $10 million in economic impact for the city and covered all municipal costs associated with the event.[4]

In 2012 Pearl Jam were joined onstage by Jay Z to perform the song "99 Problems".[5][6] For their appearance at the festival, the band earned $2 million.[7]

As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (which features primarily electronic music).[8] The festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.

In Budweiser’s ‘Makers of Tomorrow’ ad, which promoted the theme of the festival, Jay-Z narrated, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put—country, indie rock, rap—we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed."[9]

The festival was the subject of the 2013 documentary Made in America, directed by Ron Howard and produced by Brian Grazer and Jay-Z.[10] In a statement to the press, Howard called the documentary "a reflection of the fabric of what it means to be 'Made in America'—what the festival represents, why Jay is doing it and how he relates to each artist."[11]

On April 16, 2014, Jay-Z and Eric Garcetti (the mayor of Los Angeles) held a press conference at Los Angeles City Hall and announced that the Made in America festival would take place not only in Philadelphia, but in Los Angeles as well during the 2014 Labor Day Weekend. The location of the Los Angeles festival would be Grand Park. "On Labor Day weekend we are going to celebrate our golden state of mind right here in LA with a sellout crowd right on the steps of city hall and into Grand Park," Garcetti said. "The 'Made in America Festival' will attract 50,000 fans Saturday and Sunday. Fans who will inject millions of dollars into the LA economy."[1] [12]

On May 19, 2015 it was announced the festival would return to its original format of being solely held in Philadelphia after disappointing ticket sales from last year's LA edition of the festival. In 2015 Budweiser also replaced its Made In America tour with its new Monument Series. The Monument Series which leads up to the main festival took place at both the Statue of Liberty in New York and the Golden Gate Bridge in San Francisco, California.

The 2015 festival in Philadelphia saw record breaking sold-out crowds for both day. 140,000 tickets were sold and over 64K fans attended each day of the festival. Made in America is expected to return to the Benjamin Franklin Parkway on September 3 and 4 in 2016.

Lineups

2015

The 2015 line-up features the largest lineup of any Made In America Festival to-date. Headliners include Beyoncé, The Weeknd, Bassnectar, Modest Mouse, Axwell and Ingrosso, and J. Cole.

2014

In April 2014, it was announced that the 2014 Made in America festival would take place not only in Philadelphia, but also in Los Angeles. A press conference given by Jay-Z and the mayor of Los Angeles, Eric Garcetti, explained how the added location was designed to involve both the west and east coasts of the United States in the multi-genre festival.[1] The 2014 festival reportedly delivered "twice the amount of music" as the previous years of the festival, and also benefitted the United Way of Greater Los Angeles, United Way of Philadelphia and Southern New Jersey, and United Way of Lancaster County.[14]

Philadelphia

Los Angeles

2013

2012

References

  1. 1 2 3 Lloyd, Jonathan (April 16, 2014). "Jay-Z, Garcetti Announce Details on "Made in America" Concert in Grand Park". NBC Los Angeles. Retrieved April 16, 2014.
  2. ↑ Hampp, Andrew (2012-05-13). "Jay-Z Headlining, Curating Live Nation's 'Budweiser Made In America' Music Fest in Philly" (Text). Billboard. Retrieved 2014-06-21.
  3. ↑ Hampp, Andrew (10 April 2013). "Beyonce, Nine Inch Nails Headline Jay-Z's Made in America Festival". The Hollywood Reporter. Retrieved 20 June 2013.
  4. ↑ Loviglio, Joann (8 April 2013). "Jay-Z's Made In America Festival Returning To Philadelphia". Huffington Post (Huffington Post). Retrieved 21 June 2013.
  5. ↑ "Jay-Z joins Pearl Jam on stage". The Press Association. 2012-09-03. Retrieved 2012-09-03.
  6. ↑ "Jay-Z Closes Made In America Fest With Help From Drake, Pearl Jam". MTV. 2012-09-03. Retrieved 2012-09-03.
  7. ↑ Hampp, Andrew (2012-09-14). "Made in America: Did It Work?". Hollywood Reporter. Retrieved 2012-09-14.
  8. ↑ B., Krissy. "Budweiser Made in America Concert – Streaming Live All Weekend". http://musikreform.com/. http://musikreform.com/. Retrieved 20 June 2013. External link in |publisher=, |work= (help)
  9. ↑ Blanco, Alvin. "Jay-Z x Budweiser – Makers Of Tomorrow (Made In America Festival Commercial) [VIDEO]". Hip Hop Wired. Retrieved 21 June 2013.
  10. ↑ Hampp, Andrew. "Beyonce, Nine Inch Nails Headline Jay-Z's Made in America Festival". The Hollywood Reporter. Retrieved 20 June 2013.
  11. ↑ "Beyonce to play Jay-Z's Made in America festival". CBS News (CBS News). Retrieved 20 June 2013.
  12. ↑ Bonghi, Gabrielle (April 16, 2014). "Budweiser’s Made in America Festival heads to Los Angeles". Philly.com. Retrieved April 16, 2014.
  13. 1 2 Dionne, Zach (August 31, 2015). "Made in America Festival Announces Full 2015 Schedule, Livestream". fuse. Retrieved September 5, 2015.
  14. ↑ "Budweiser Made In America 2014 - Labor Day Weekend - Philadelphia & Los Angeles". Life and Times. April 16, 2014. Retrieved April 16, 2014.
  15. 1 2 Platon, Adelle (May 22, 2014). "Kanye West To Headline Budweiser's Made In America Festival In Philly". Vibe. Retrieved May 22, 2014.
  16. 1 2 Kennedy, Gerrick (July 16, 2014). "JKanye West, Iggy Azalea added to L.A.'s Made in America festival". Los Angeles Times. Retrieved July 16, 2014.
  17. 1 2 George, Anita (April 10, 2013). "Jay-Z's Made in America Festival Announces 2013 Lineup". Paste Magazine. Retrieved April 16, 2014.
  18. 1 2 Grow, Kory (July 31, 2012). "Full Made In America Lineup Announced: Drake, Run-DMC, Chris Cornell Added". spin.com. Retrieved April 16, 2014.

External links

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