Luv Ka The End

Luv Ka The End

Theatrical Release Poster
Directed by Bumpy
Produced by Ashish Patil
Screenplay by Shenaz Treasurywala
Roye Seagal
Story by Ashish Patil
Starring Shraddha Kapoor
Taaha Shah
Music by Ram Sampath
Cinematography Adil Afsar
Edited by Saurabh Kulkarni
Distributed by Y-Films
Release dates
  • 6 May 2011 (2011-05-06)
Country India
Language Hindi
Budget ₹120 million (US$1.8 million)
Box office ₹100 million (US$1.5 million)

Luv Ka The End (The End of Luv) is a 2011 Hindi film directed by Bumpy, starring Shraddha Kapoor and Taaha Shah in the lead roles. The film was the first production of Y-Films, a subsidiary of Yash Raj Films and released to mostly positive reviews on 6 May 2011. The film is also loosely based on 2009 American film Wild Cherry. It was a below average at the box office.

Plot

Rhea Dialdas (Shraddha Kapoor) has just done her JC (Junior College) and she already fancies herself marrying her charming, rich boyfriend Luv Nanda (Taaha Shah). who in turn, fancies winning this contest called BBC (Billionaire Boys Club), which is a rage amongst billionaire boys. It is seen that the boys upload videos of themselves with girls, while making out and stuff, on the website, and the more you do so more you get the points. Luv Nanda was going to become the highest scorer that year. This was shown to Rhea by the brother of a friend of Rhea.

The only way for Luv to win this contest was to get Rhea into bed with him on her 18th birthday eve as, this would've provided him another 1,000 points, which would've propelled his profile to untouchable heights for that year. She goes along naively until she realises that it's not love but points that Luv wants to score. Now out to get him by the balls, she has a plan up her sleeve with her gal pals. Rhea believes that Luv has power as long as his Car, Cash, Charm and his friends are intact. Rhea makes a pact with Minty (her sister) and then goes to take everything from Luv Nanda by which he attracts girls (who now wants to have Natasha in place of Rhea). She breaks his car, screws his date with Natasha as she accidentally eats the cupcake which was meant for Luv and she is forced to go to toilet in public road, spikes his drink with a kind of drug after which, comes the famous Mutton Song where, Luv dances in a bar, dressed up like a girl. The video of him dancing is sent to Luv's friends who believe he is gay and the girls steal his credit cards to buy hot posters of actors and mankinis so that Luv's father thinks he is gay.

Then, at Golu's party, where Freddy Kapoor (Ali Zafar) came to play, she takes Luv to a room where hidden cameras were put to shoot the whole proceeding. Luv, who's found out about Rhea's plan, ties Rhea's hands. But, she unties herself and sprays pepper-spray on Luv and proceeds to tell him that, though girls don't have balls, they sure do know how to kick them after which, she kicks Luv's balls. When she comes out of the room, she finds everyone cheering for her. The film proceeds to have Freddie Kapoor drop Rhea at her home and asking Rhea for a date to which Rhea replies by telling him to call her. In a semi post-credits scene, we see Timmy telling Luv that he (Timmy) is gay and he knows that so is Luv (part of the plan of the girls) and jumps on him after lowering his pants.

Cast

Crew

Soundtrack

The music is composed by Ram Sampath. Lyrics are penned by Amitabh Bhattacharya.The Music got mixed review from the critics. Bollywood Hungama gave the music 2.5 stars, stating that it was an album for people looking from a break from the usual Bollywood flare.

Track listing

No. TitlePerformer(s) Length
1. "Fun Fun Funaa"  Ali Zafar 4:26
2. "Freak Out"  Joi Barua, Aditi Singh Sharma 3:10
3. "Heppy Budday Beybee"  Jimmy Moses 0:43
4. "Luv Ka The End"  Aditi Singh Sharma 3:48
5. "The Mutton Song"  Krishna 4:24
6. "Tonight"  Suman Sridhar 3:03

Production

Development

On 1 April 2011 the film was unveiled publicly as the first production venture of Y-Films and the cast of the film met the press along with the actors from Y-Films' other two ventures, Mujhse Fraaandship Karoge and Virus Diwan.[1]

Reception

Critical reception

Luv Ka The End opened to positive reviews across India. Taaha Shah and Shraddha Kapoor managed to get rave reviews from most critics. The rest of the characters also were highly praised for their performance. The newcomers showed tremendous confidence and were bang on in their portrayal of the different characters that they played. Pushtiie Shakti who played Jugs in the film was highly praised. Errol Peter Marks who plays gollu was praised by Taran Adarsh. Meherzan Mazda of Seven fame was also appreciated for his portrayal of a Gym Freak. Taran Adarsh of Bollywood Hungama gave the film 3.5 out of 5 stars. VJ Archana gave the film 4 on 5 stars calling it a crazy fun ride. RJ Jeeturaj praised the film for its freshness, execution and approach. Yahoo movies gave the film 3 out of 5 stars. Nikhat Kazmi of Times of India rated it 2 out of 5 and wrote – "The film scores only in some of its performances (Shraddha Kapoor's gang) and might appeal to young collegiates who want to miss a few boring tutorials".[2] Entertainment portal FilmiTadka stated – Luv Ka The End is like what Rock music (not in the good sense) is to a Jazz lover, instead of a solid script, the director has tried to fill in voids with noise. Song 'Mutton' to me will the most vulgar song of this year, we at FilmiTadka give it 1.5 out of 5 stars. Anupama Chopra of NDTV said – "Sensibility of this film is not youthful, it's juvenile. And that's before you get to the part where Luv, under the influence of some pill, dresses in drag and breaks into a song that goes: Mera jism, jism, mera badan, badan, main hun taza mutton mutton, khol dilon ke button button. I’m not sure what demographic that is aimed at but it definitely not for me. I’m going with one and a half star".[3]

References

  1. ↑ "YRF to launch 7 new faces". The Times of India. 1 April 2011.
  2. ↑ Nikhat Kazmi (6 May 2011). "Love Ka The End". Times of India. Retrieved 8 May 2011.
  3. ↑ Chopra, Anupama. "Review: Luv Ka The End". NDTV. Retrieved 8 May 2011.

External links

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