Luciana Val and Franco Musso

Luciana Val (born 31 January 1971, Buenos Aires, Argentina) and Franco Musso (born 10 December 1974, San Miguel de Tucumán, Tucumán) are an Argentine photographer duo. They work together in commercial and personal projects. Their work has been published in books and international fashion magazines.

Paris by Luciana Val & Franco Musso

Biography

Luciana Val and Franco Musso first met while studying at the Manuel Belgrano Fine Arts School in Buenos Aires. They took part in several art exhibitions after graduating and became involved in photography both as a work of art and a line of work. They were soon introduced to the fashion world and began shooting both editorial and advertising in Buenos Aires, where they quickly became known for their unique style.^[1] Luciana worked as photography editor at Superlab magazine,^[2][3] an independent publication that appeared during the 90's while Franco Musso started a modelling career that sent him abroad to work in campaigns and fashion shows.^[4]

Paris

Val and Musso moved to Paris in 2002, following the economic crisis in their country.^[5] In 2004 they won the 19th Festival international de mode et de photographie à Hyères^[6][7] with a series of surrealist miniature still life.^[8] Since then, their work has been widely published in magazines such as: 10 Magazine, Harper’s Bazaar, Vogue Italia, Japanese Vogue, Numéro, Numéro Tokyo, Russian Vogue, The Sunday Times, The New York Times, Vanity Fair UK, Vogue Turkey and V Magazine.^[9] Their style has been sought after for the advertising campaigns of luxury and fashion clients like Cartier, Chanel, Dior Joaillerie, Dom Perignon, Givenchy, Gucci, Kate Spade, Lanvin, L’Oréal Le Printemps, Louis Vuitton, Piper by Victor & Rolf, Repetto, Roger Vivier and Yves Saint Laurent, among others.^[10]

In 2009 they were commissioned to create the photography for the sixth studio album by French electronic music duo Air.^[11] In 2012 Val and Musso shot the 111th Anniversary Collection for Bergdorf Goodman.^[12][13]

Alice in Wonderland

They collaborate frequently with Argentine fashion designers Vero Ivaldi^[14] and Pablo Ramírez,^[15] with whom they worked for the Alice in Wonderland project that accompanied the release of the film by Tim Burton of the same name.^[16] The resulting photographs were displayed during Buenos Aires Fashion Week and later auctioned for the Make a Wish foundation.^[17][18]

Buenos Aires' first fashion retrospective

Over the months of July and August 2013 the city of Buenos Aires held its first great fashion design retrospective at the Centro Cultural Recoleta by the name "De Gino Bogani al diseño de autor". Val and Musso were approached to create the images that would illustrate the exhibition, along with over 100 dresses and accessories. The show focused on the career of Gino Bogani, whose elaborate and over-the-top creations have dressed Argentine celebrities for the last decades and also included pieces from a wide array of designers, ranging from established and commercial to emerging and experimental ones. The exhibit was seen by over fifty thousand visitors and a book containing the photographs created by Luciana and Franco was published.^{[19][20][21][22]}

Recent work

During the last year, Luciana Val & Franco Musso have worked with designer Jessica Trosman in the campaign for her new endeavor called JT. Widely known for her previous partnership with Martín Churba in their brand Trosman Churba and her following solo project Trosman,^[23][24] Jessica has been included in Phaidon's and Taschen's compendiums of fashion design "Fashion Now 2" and "Sample"^[25][26] and her products have been sold worldwide in over 30 countries.^[27] JT's first collection launched in Buenos Aires in October 2013 with international media coverage.^[28][29] The images belonging to the lookbook have been praised in leading fashion magazines such as AnOther.^[30]

Books

Their work has been published in the following books:

• (Hair: Fashion and Fantasy, Laurent Philippon (Author), Natasha Fraser-Cavassoni (Contributor), Daphne Guinness (Contributor), Thames & Hudson (Publisher), 2013, (ISBN 978-0500291085)^[31][32]
• Louis Vuitton: City Bags, Marc Jacobs (Contributor), Florence Muller (Contributor), Takashi Murakami (Contributor), Rizzoli International Publications (Publisher), October 2013, (ISBN 978-0847840878)^[33][34]
• Louis Vuitton / Marc Jacobs: In Association with the Musee des Arts Decoratifs, Pamela Golbin (Editor), Yves Carcelle (Preface), Helene David Weill (Preface), Beatrice Salmon (Preface), Veronique Belloir (Contributor), Rizzoli International Publications (Publisher). April 2012, (ISBN 978-0847840878)^[35][36]
• Dior Joaillerie, Michele Heuze (Author), Victoire de Castellane (Preface), Rizzoli International Publications (Publisher), March 2012, (ISBN 978-0847837182)^[37][38][39]
• High Heels: Fashion, Femininity & Seduction, Valerie Steele (Author), Tim Blanks (Author), Philip Delamore (Author), James Crump (Author), Ivan Vartanian (Editor), Goliga (Publisher), January 2012, (ISBN 978-1935202691)^[40][41]
• Mon carnet d'addresses, Chantal Thomass (Author), Dominique Foufelle (Contributor), Valérie Vangreveninge (Contributor), Victoire Meneur (Contributor), Editions du Chêne (Publisher), 2011, (ISBN 978-2812304781)^[42]
• Atlas of Fashion Designers, Laura Eceiza (Author), Rockport Publishers (Publisher), September 2010, (ISBN 978-1592536610)^[43]
• Delvaux: 180 Years of Belgian Luxury, Hettie Judah (Author), Vronique Pouillard (Author), Lannoo Publishers (Publisher), April 2010, (ISBN 978-9020985993)^[44][45]
• Babeth, Babeth Djian (Photographer), Steidl (Publisher), November 2008, (Publisher), (ISBN 978-3865214829)^[46]

References

External links

• Valmusso.com - Online Portfolio .