Load (album)

Load
Studio album by Metallica
Released	June 4, 1996
Recorded	May 1, 1995 – February 1, 1996
Studio	The Plant Studios in Sausalito, California
Genre	Hard rock[1] heavy metal[2]
Length	78:59
Label	Elektra Vertigo
Producer	Bob Rock James Hetfield Lars Ulrich
Metallica chronology
Metallica (1991) Load (1996) Reload (1997)
Singles from Load
"Until It Sleeps" Released: May 21, 1996[3] "Hero of the Day" Released: September 9, 1996[4] "Mama Said" Released: November 25, 1996[5] "King Nothing" Released: January 7, 1997[6]

Load is the sixth studio album by American heavy metal band Metallica, released on June 4, 1996, by Elektra Records. It sold 680,000 units in its first week, making it the biggest opening week for Metallica and the biggest debut of 1996.^[7] Load debuted and spent four consecutive weeks at number one on the Billboard 200 chart. It was certified 5× platinum by the Recording Industry Association of America (RIAA) for shipping five million copies in the United States. Four singles; "Until It Sleeps", "Hero of the Day", "Mama Said", and "King Nothing", were released as part of the marketing campaign for the album.

The album showed more of a hard rock side of Metallica than the band's typical thrash metal, which upset their fans.^[8][9][10] It also featured influences from genres such as Southern rock, blues rock, country rock^[2] and alternative rock.^[11] Drummer Lars Ulrich said about Load's more exploratory nature, "This album and what we're doing with it – that, to me, is what Metallica are all about: exploring different things. The minute you stop exploring, then just sit down and fucking die."^[12]

Musical style

Load, released approximately five years after the commercially successful album Metallica, saw the band shifting toward hard rock and away from their thrash metal roots. As on previous releases, the album's fourteen songs began as rough demos created by principal songwriters James Hetfield and Lars Ulrich in Ulrich's basement recording studio, "The Dungeon". In early 1995, the band took over thirty demos into The Plant Studios, where they would work for approximately one year. Metallica worked with producer Bob Rock, who had been at the helm during the recording process for Metallica.

The songwriting dispenses almost entirely with the thrash metal style that characterized the band's sound in the 1980s. In place of staccato riffs, Hetfield and lead guitarist Kirk Hammett experimented with blues rock-based tones and styles. Additionally, Ulrich adopted a minimalist approach to his drum recording, abandoning the speed and complex double bass drumming patterns of previous albums, and using simpler techniques and playing styles. Hetfield displayed a lyrical evolution, writing what many said were his most personal and introspective lyrics. "Until It Sleeps", the album's lead single, addressed his mother's unsuccessful battle with cancer, and "Mama Said" also explores his relationship with her. All of this marked a departure from the political and social overtones of ...And Justice for All and Master of Puppets.

At 78:59 minutes, Load is Metallica's longest studio album. Initial pressings of the album were affixed with stickers boasting of its long playtime, simply reading "78:59". "The Outlaw Torn" had to be shortened by about one minute to fit on the album; the full version of the track was released on the single "The Memory Remains" as "The Outlaw Torn (Unencumbered by Manufacturing Restrictions Version)", with a running time of 10:48. An explanation on the single's back cover stated:

When we were doing the final sequencing of the 'LOAD' album, the record company told us that we couldn't go a second past 78:59, or your CD's wouldn't play without potentially skipping. With our 14 songs, we were running about 30 seconds over, and something had to give, so the cool-ass jam at the end of 'Outlaw' got chopped.^[13]

Load was Metallica's first album on which all tracks were down-tuned to E♭ tuning. The band had recorded songs on earlier albums in tunings lower than E; "The God That Failed" on Metallica which was in E♭, and the same album's "Sad but True" and "The Thing That Should Not Be" from Master of Puppets were in D tuning. The Australian CD release of Load includes a bonus interview CD that is unavailable elsewhere.^[14]

Album art

The cover of Load is an original artwork titled "Semen and Blood III". It is one of three photographic studies Andres Serrano created in 1990 by mingling bovine blood and his own semen between two sheets of Plexiglas.^[15] The liner notes simply state "cover art by Andres Serrano" rather than listing the title of the work. In a 2009 interview with Classic Rock, Hetfield expressed his dislike of the album cover and its inspiration:

Lars and Kirk were very into abstract art, pretending they were gay. I think they knew it bugged me. It was a statement around all that. I love art, but not for the sake of shocking others. I think the cover of Load was just a piss-take around all that. I just went along with the make-up and all of this crazy, stupid crap that they felt they needed to do.^[16]

In an interview, Hammett told the interviewer he saw the video for Godflesh's song "Crush My Soul," which Serrano had directed. Hammett thought that was the origin of the idea, though the band did not give any credit to Godflesh. Justin Broadrick, the frontman of Godflesh, said, "There's no copyright on Serrano. We'll be the first to admit that. But we planted the seed, and unfortunately we're not getting the credit, obviously". Hammett once gave Broadrick a custom Fender Stratocaster after his was stolen on a tour, and has commended the band by stating that they are the "heaviest band in existence".

Load also marked the first appearance of a new Metallica logo that rounded off the stabbing edges of the band's earlier logo, greatly simplifying its appearance. The M from the original logo was used to make a shuriken-like symbol known as the "ninja star", which was used as an alternate logo on this and future albums, and on related artwork. The album featured an expansive booklet containing photographs by Anton Corbijn, best known for his work with U2 and Depeche Mode. These photographs depict the band in various dress, including white A-shirts with suspenders, Cuban suits, and gothic. In the aforementioned 2009 interview, James Hetfield said:

Lars and Kirk drove on those records. The whole 'We need to reinvent ourselves' topic was up. Image is not an evil thing for me, but if the image is not you, then it doesn't make much sense. I think they were really after a U2 kind of vibe, Bono doing his alter ego. I couldn't get into it. The whole, 'Okay, now in this photoshoot we're going to be '70s glam rockers.' Like, what? I would say half – at least half — the pictures that were to be in the booklet, I yanked out. The whole cover thing, it went against what I was feeling.^[16]

The booklet contained only selected lyrics from each song in contrast to Metallica's previous studio albums, which included complete song lyrics. The interior artwork revolved around images of inkblots, a theme that was also used on Reload and the covers of the singles released from the two albums.

Critical reception

Professional ratings
Review scores
Source	Rating
AllMusic	[2]
Robert Christgau	C+[17]
Drowned in Sound	9/10[18]
Encyclopedia of Popular Music	[19]
Entertainment Weekly	B[11]
Los Angeles Times	[20]
NME	7/10[21]
Q	[21]
Rolling Stone	[22]
The Rolling Stone Album Guide	[23]

Load was well received by music critics. Rolling Stone said " ... with Load, the foursome dams the bombast and chugs half-speed ahead, settling into a wholly magnetizing groove that bridges old-school biker rock and the doomier side of post-grunge '90s rock". Q said, "these boys set up their tents in the darkest place of all, in the naked horror of their own heads ... Metallica make existential metal and they've never needed the props ... Metallica are still awesome .... What is new is streamlined attack, the focus and, yes, the tunes".

Melody Maker had reservations about the heaviness compared to prior Metallica albums; it said, "A Metallica album is traditionally an exhausting event. It should rock you to exhaustion, leave you brutalised and drained. This one is no exception. It is, however, the first Metallica album to make me wonder at any point, 'What the fuck was that?' It's as if the jackboot grinding the human face were to take occasional breaks for a pedicure." AllMusic considered Load to be an unsurprisingly repetitive, uninteresting, and poorly executed album.^[2]

Track listing

All lyrics written by James Hetfield. 

Personnel

Credits are adapted from the album's liner notes.^[24]

Metallica

• James Hetfield – vocals, lead and rhythm guitar
• Kirk Hammett – lead, rhythm and slide guitar
• Lars Ulrich – drums
• Jason Newsted – bass guitar, backing vocals

Production

• Bob Rock, James Hetfield, Lars Ulrich – producers
• Brian Dobbs, Randy Staub – engineers
• Brian Dobbs, Jason Goldstein, Kent Matcke – assistant engineers
• Randy Staub, Mike Fraser – mixing
• Matt Curry, Mike Rew – mixing assistants
• George Marino – mastering
• Paul DeCarli – digital editing
• Mike Gillies, Chris Vrenna – digital editing assistants
• Chris Vrenna – programming
• Andie Airfix – design
• Andres Serrano – cover design
• Anton Corbijn – photography

Charts

End of decade charts

Certifications

References

External links

• Load at Discogs (list of releases)