Little Baby Bum
| Little Baby Bum | |
|---|---|
| Personal information | |
| Born | 29 August 2011 |
| Origin | United Kingdom |
| Website |
littlebabybum |
| YouTube information | |
| Channel name | LittleBabyBum |
| Years active | 2011–present |
| Genre | Education |
| Subscribers | 5.1 million + |
| Total views | 6.3 billion + |
| Subscriber and view counts updated as of 12 February 2016. | |
Little Baby Bum (also known as LBB and LittleBabyBum) is the number one educational channel on YouTube (by both number of views and subscribers, of all time),[1] with more than 5.1 million subscribers and over 6.3 billion views, making it the second most viewed UK channel of all time,[2] and the 13th most viewed channel of all time (worldwide).[3][4]
Little Baby Bum specialises in 3D animation videos of both traditional nursery rhymes and their own original children's songs. London based Derek Holder teamed up with his wife to design videos that reflected classic nursery rhymes, with a modern aesthetic.[4] Little Baby Bum is also available in four additional languages; Spanish, Brazilian Portuguese, Russian and German.
History
Little Baby Bum uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August 2011. This was followed up, four months later, with their second upload, Baa Baa Black Sheep, a more complex and slightly longer video.[4][5]
Little Baby Bum's popularity increased after the release of their 2nd compilation videos of approximately one hour of duration, simply by stringing individual videos into long form videos. The initial thinking was so that “parents wouldn't have to keep pressing the play button after each video had finished”.[4]
In 2014, the OpenSlate company published a list with YouTube’s 10 most profitable channels of 2014, including Little Baby Bum in 4th position.[6]
Rankings
With over 1.19 billion views, Little Baby Bum's “Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation”[7] is the eleventh most viewed video of all time and the most viewed non-music video of all time.[8][9] This video has the highest watch time of any video on YouTube, surpassing Psy's "Gangnam Style", is the first non-music video to reach 1 billion views and is the 10th fastest video to get to 1 billion views.[10]
Merchandise
LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider or Baa Baa Black Sheep.[11] This deal has been signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob.[11] This is the first time that a children's YouTube channel makes the move to physical toys.[11]
References
- ↑ , Wiztracker
- ↑ "The Diamond Minecart becomes most popular YouTube channel", The Guardian, August 31st 2015
- ↑ YouTube Top 50 Most Viewed Video Producers, VidStatsX, September 7th 2015
- 1 2 3 4 “Little Baby Bum: how UK couple built world's fifth-biggest YouTube channel”, The Guardian, 19 March 2015.
- ↑ “Wheels on the Bus beats One Direction in Little Baby Bum's YouTube rise”, The Guardian, 17 June 2015.
- ↑ "YouTube’s 10 most profitable channels of 2014 were, um, not what I expected", VentureBeat, January 2nd, 2015.
- ↑ "Wheels On The Bus Compilation from LittleBabyBum!". YouTube. Retrieved September 7th, 2015.
- ↑ MyTop100Videos. "Top 500 Most Viewed Videos of All Time". YouTube. Retrieved September 7th, 2015.
- ↑ MyTop100Videos. “Most Viewed Videos of 2014 (Non-VEVO)". YouTube. Retrieved September 7th, 2015.
- ↑ , MyTop100Videos, January 26th 2016
- 1 2 3 "Bigger than X Factor: YouTube channel Little Baby Bum moves into toys", The Guardian, 10 August 2015