OnLive

OL2, Inc.
Private
Industry Cloud gaming
Founded 2003
Founder Steve Perlman
Defunct April 30, 2015
–
Patents sold to Sony Computer Entertainment
Headquarters Mountain View, California, United States
Area served
  • United States
  • United Kingdom
Key people
  • Mark Jung (Executive Chairman)
  • Gary Lauder (Lead Investor)
Products
  • OnLive MicroConsole
  • OnLive Wireless Controller
Parent Lauder Partners
Website OnLive.com

OnLive was a Mountain View, California-based provider of cloud visualization technologies. OnLive's flagship product was its cloud gaming service, which allowed subscribers to rent or demo computer games without installing them on their device. Games were delivered to OnLive's client software as streaming video rendered by the service's servers, rather than rendered locally by the device. This setup allowed the games to run on computers and devices that would normally be unable to run them due to insufficient hardware, and also enabled other features, such as the ability for players to record and spectate gameplay.[1] The service was available through clients for personal computers and mobile devices, as well as through smart TVs and a dedicated video game console-styled device known as the OnLive Game System. OnLive also expanded into the cloud desktop market with a sister product, OnLive Desktop—a subscription service offering a cloud-based instance of Windows Server 2008 R2 accessible via tablets.

The OnLive service received mixed reception. Critics noted that the video quality and amount of input lag varied on a game-by-game basis, and did not consider OnLive to be a complete substitute to owning games and playing them on local hardware due to these inconsistencies and other factors that prospective users may consider, such as the overall cost of the service as opposed to simply upgrading their existing computers. Critics praised the service for allowing users to demo games without the need to install them, along with its built-in spectator mode.

On April 2, 2015, it was announced that Sony Computer Entertainment had acquired OnLive's patents, and that all OnLive services would be discontinued on April 30, 2015. Sony operates PlayStation Now, a similar service built using the infrastructure of Gaikai, a former competitor to OnLive.[2]

Gaming platform

OnLive main menu

The game service is available via the OnLive Game System and a number of different device categories:

A web browser based demo service is also available for Windows PCs and Intel-based Macs running Mac OS X 10.5.8 or later enabling trials of games to be played without the need to download the OnLive Client. In order to play purchased games, use the PlayPack or to access other features such as BragClips the downloadable client must be used and an OnLive account created.

The service has also been demonstrated on: Apple iPhone.[11][12][13]

Network requirements:

OnLive Game System

The OnLive Game System consists of an OnLive Wireless Controller and a console, called the "MicroConsole TV Adapter",[16][17][18] that can be connected to a television and directly to the OnLive service, so it is possible to use the service without a computer. It comes with the accessories needed to connect the equipment, and composite video users can purchase an additional optional cable.[16][19][20] The MicroConsole supports up to four wireless controllers and multiple Bluetooth headsets. It also has two USB ports for game controllers, keyboards, mice, and USB hubs. For video and audio output it provides component, HDMI, TOSLINK ports, and an analog stereo minijack. An ethernet port is used for network access, which is required to access the OnLive service. Pre-orders for the OnLive Game System began to be taken on November 17, 2010.[16]

PlayPack flat-rate plan

OnLive confirmed the details of its PlayPack flat-rate payment plan on December 2, 2010. With this option players pay a monthly fee for unlimited access to "recent, classic and indie titles" in the OnLive library, which includes new releases.[21][22] PlayPack subscribers also receive a 30% off discount toward purchase of OnLive merchandise excluding PlayPack membership fees. This discount can be applied to sale items, OnLive wireless controllers, and the OnLive Game System.[23]

Desktop service

On January 10 at the 2012 Consumer Electronics Show, OnLive announced "OnLive Desktop". OnLive Desktop uses desktop virtualization technology to create a remotely hosted Windows Server 2008 desktop environment. This is currently available on:

On March 12, 2012, Microsoft told OnLive that its OnLive Desktop service was a violation of the Windows 7 license agreement, and threatened legal action, contending that the license agreement did not permit the use of Windows 7 as a hosted client, nor for Office to be provided as a service on Windows 7 since this would be only allowed using Windows Server and Terminal Services.[24] On the April 7, 2012 it was discovered that the OnLive Desktop Service had changed and had begun to use Windows Server 2008, bringing it into license compliance.[25]

Architecture

In the U.S., OnLive is hosted in five co-located North American data centers. There are facilities in Santa Clara, California and Virginia, with additional facilities in Dallas, Texas, as well as Illinois, and Georgia.[26][27] OnLive has stated that users must be located within 1,000 miles (1,600 km) of one of these to receive high-quality service.[28][29][30]

The hardware used is a custom set up consisting of OnLive's proprietary video compression chip as well as standard PC CPU and GPU chips. For older, or lower-performance, games such as Lego Batman, multiple instances can be played on each server using virtualization technology. High-end games such as Assassin's Creed II required one GPU per game. Two video streams are created for each game. One (the live stream) is optimised for gameplay and real-world Internet conditions, while the other (the media stream) is a full HD stream that is server-side and used for spectators or for gamers to record videos of their gameplay.[31]

International availability

The Ball was one of OnLive's UK launch titles.

The service was launched in the United Kingdom on September 22, 2011[32] in partnership with British Telecom as a bundled service with their broadband packages.[33] The company planned to make its service available in the rest of Europe as well.[34]

History

Zeno Clash was one of the games available on the service.

OnLive was announced at the Game Developers Conference in 2009.[19] The service was originally planned for release in the winter of 2009.[35][36] OnLive's original investors include Warner Bros., Autodesk and Maverick Capital.[37] A later round of financing included AT&T Media Holdings, Inc. and Lauder Partners as well as the original investors.[38] In May 2010, it was announced that British Telecom and Belgacom invested in and partnered with OnLive.[39][40]

On March 10, 2010, OnLive announced the OnLive Game Service would launch on June 17, 2010, in the US, and the monthly service fee would be US$14.95.[41] At launch the membership option available was through AT&T's Founding Members promotion, which provides the service for free for the first year and US$4.95 per month for the optional following year.[42][43] On October 4, 2010, OnLive announced that there would no longer be any subscription fees for the service.[44] On March 11, 2010, OnLive CEO Steve Perlman announced the OnLive Game Portal, a free way to access OnLive games for rental and demos, but without the social features of the Game Service. It was stated that it would roll out later in 2010 after the OnLive Game Service launch.[45] The OnLive Game Service was launched in the United States on June 17, 2010.[46] Shortly afterwards, on December 10 Onlive was awarded a patent for cloud gaming The US Patent Office.[47] The service was launched in the United Kingdom on September 22, 2011.[32] On January 10 at the 2012 Consumer Electronics Show, OnLive announced "OnLive Desktop". OnLive Desktop uses virtualization technology to create a remotely hosted Windows 7 desktop.

Layoffs and buyout

On August 17, 2012 the company laid off all of its employees.[48][49] OnLive entered into a proceeding known as an "Assignment for the Benefit of Creditors", wherein OnLive shareholders lost their stakes in the company.[50] OnLive then sold off its assets and started a new company, also called OnLive.[51] On August 20, 2012 the company officially revealed Lauder Partners as the buyer.[52] On August 27, 2012, founder Steve Perlman stepped down as CEO,[53] Gary Lauder became Chairman, and Charlie Jablonski, former VP of Operations, was appointed COO and acting CEO.[54] It was revealed in October 2012 that OnLive was sold for only $4.8 million. For a company that analysts once estimated was worth approximately $1.8 billion, there was some surprise at the low figure for which the company was sold. Some analysts speculated that the true value of the patents held by the company was potentially in the hundreds of millions of dollars, but that the firm's poor bargaining position led to the cheap sale.[55]

Relaunch

In March 2014 the company hired a new CEO, Mark Jung and released a new gaming service, CloudLift.[56] Cloudlift links to selected titles in a player's game library and allows the player resume gameplay on another device.

Shut Down

On April 3, 2015, OnLive announced it had sold most of its assets to Sony Entertainment and would be shutting down all services on April 30, 2015.[57]

Reception

Pre-launch

Soon after the company's announcement at GDC 2009, there was skepticism expressed by game journalists, concerned about how the OnLive service might work and what the quality of the service might be both in terms of the hardware required in OnLive server centers to render and compress the video, as well as the impact of commercial Internet broadband connections on its delivery. During GDC 2009, which was held in San Francisco, the OnLive service was 50 miles (80 km) from its Santa Clara data center. The closed beta had "hundreds of users on the system".[58] Near E3 in 2009, which is approximately 350 miles (560 km) away from their data center, OnLive demonstrated their service performed well with a consumer cable modem and Internet connection.[59][60] Matt Peckham from PC World stated in his blog that it might be technically difficult to transfer the amount of data that a high definition game would require. He stated he believed OnLive customers would need a broadband line with "guaranteed, non-shared, uninterruptible speed", but "broadband isn't there yet, nor are ISPs willing to offer performance guarantees". He also mentioned his concerns that the mod community would be unable to create and offer mods since all game data will be stored on the OnLive servers, and that games played on OnLive might not be "owned" by the user, and thus if OnLive were to go under, all the user's games would be inaccessible.[61][62]

Cevat Yerli, the CEO of Crytek, had researched a method for streaming games but concluded that Crytek's approach would not be viable until 2013 "at earliest". Yerli made it clear Crytek was not directly involved with the OnLive service, and Yerli had no personal experience using the service. Rather, Electronic Arts, the publisher of Crytek's Crysis Warhead, had partnered with OnLive and had tested and endorsed the OnLive technology. Yerli stated:

I want to see it myself. I don't want to say it's either 'top or flop'. I hope it works for them because it could improve gamers' lives. The technology of video-based rendering is not actually a very new concept but they do some things that others didn't do before so it will be interesting to see.[63]

Eurogamer's DigitalFoundry was amongst the most harshly skeptical in an article published upon OnLive's unveiling and public demonstration entitled, "GDC: Why OnLive Can't Possibly Work" by DigitalFoundry's Richard Leadbetter. The article's analysis characterized OnLive as a faked demo that was technically impossible to accomplish over a consumer Internet connection.[64]

Post-launch

After the launch of the service in the United States, favorable reviews by game journalists stated that the service performed well, and they looked forward to the service improving over time.[65][66][67][68] Hiawatha Bray of The Boston Globe stated, "It felt exactly as if I had installed the software on my local computer."[69] Chris Holt of Macworld, in his review of Assassin's Creed II on OnLive using his Mac, wrote that he looks forward to future higher resolution improvements that are already promised, he "never encountered any frame rate issues," and "the game is on the whole every bit as immersive, rewarding, and free as the console version."[70] Dan Ackerman of CNET wrote that, "OnLive was an overall very impressive experience, and several minds around the CNET offices were officially blown – a difficult task among this jaded bunch."[71]

In examining latency, Eurogamer's DigitalFoundry initial test found that in some of their test scenarios, users of OnLive could expect 150ms of latency over a consumer Internet connection; however, they also noted inconsistencies, in that some games had higher latency, and that this would also depend on the quality of the customer's internet connection.[72] Furthermore, they also noted that while acceptable, these values ran contrary to figures suggested by OnLive before release of lag "being under 80ms" and "usually... between 35-40ms".[72] In their later full-feature article on OnLive, DigitalFoundry noted that "during intense gameplay, OnLive is hovering right at the boundary of what is acceptable lag and often exceeds it, resulting in a variable, often unsatisfactory experience", but that "the latency level is probably the most pleasant surprise with this system. Let's be clear: it is most definitely not a replacement for the local experience, but if the system can be tightened up and that 150ms becomes the norm, then it's clear there is potential here for the infrastructure to find a home with certain types of game or certain types of player".[73]

In terms of video quality, DigitalFoundry noted that video compression meant image quality also varied depending on the title. Games with a lower number of frame-to-frame differences, or games where such changes were less important, such as Assassin's Creed II or Batman: Arkham Asylum fared well, with these games being "strongly suited to video compression" and "cut-scenes in particular can look very good". However, games that had a greater amount of motion or relied on fast reactions, such as Colin McRae: Dirt or Unreal Tournament 3 fared less well, with questions about the playability of the latter when video compression artifacts were taken into account.[74] DigitalFoundry felt that the quality of rendering was mostly good, with high frame rates, but with less consistency than console counterparts and with screen-tearing in some scenarios.[75]

Overall, DigitalFoundry felt that OnLive offered interesting new features, being impressed with the ability to watch other player's games in the "Arena" function, and the ability to try out full 30-minute demos of games.[76] While acknowledging that the rental aspect was appealing, and acknowledging the "incredible achievement" of coming "within spitting distance of console response times", DigitalFoundry questioned the overall value proposition for the customer. They remarked that "the bottom line is that the gameplay experience is not better than what we already have—by and large it's tangibly worse", and noted that high system requirements for a computer capable of playing the games streamed by OnLive meant that a graphics card upgrade would provide comparable performance.[76] However, they also noted that deals such as those with BT to provide a straight connection to datacenters meant latency could be improved,[76] and that for some consumers, such as those with less technical experience or who did not want to buy a console, OnLive may be more suitable: "there are some games where the system works—by core gamer terms—tolerably. They are clearly playable....Perhaps it is simply the case that OnLive isn't for us committed gamer types. A less discerning type of audience will probably be happy with the whole offering as it stands now".[77]

Gaming Examiner judged that the graphics were like "playing a PlayStation 3 on a 480p standard [definition] TV", that they thought that they experienced much lower framerates than expected, and that the controller was not working reliably.[78]

After the launch in United Kingdom, Computer and Video Games remarked that, after one month of use, the service was "working" and was adequate for trying or renting a game, but that it was not a substitute for owning a game on another platform due to the limitations imposed by internet connections (lag, freezing and smeary visuals, as well as high data usage for those on capped connections).[79]

See also

References

  1. ↑ Ricker, Thomas (2009-03-20). "OnLive killed the game console star?". Engadget.com. Retrieved 2009-03-25.
  2. ↑ "OnLive shuts down streaming games service, sells patents to Sony". Ars Technica. Retrieved 3 April 2015.
  3. ↑ Ed Krassenstein (December 7, 2011). "OnLive Brings Console-Class Games to Tablets & Phones: Gives Away a FREE Game". OnLiveFans. OnLiveFans. Retrieved December 10, 2011.
  4. ↑ Stephanie Mlot (June 18, 2014). "Wikipad, OnLive Team Up for Mobile Gaming". PC Magazine. Retrieved January 19, 2015.
  5. ↑ Mark Langshaw (January 5, 2015). "Android to power all 2015 Philips Smart TVs from TP Vision". Digital Spy. Retrieved January 19, 2015.
  6. ↑ Dean Takahashi (September 2, 2014). "OnLive brings cloud games to new Philips-branded Android TVs in Europe". VentureBeat. Retrieved January 19, 2015.
  7. ↑ Justin Rubio (June 5, 2014). "OnLive Game Streaming Comes To Mad Catz' MOJO Micro-Console". IGN. Retrieved January 19, 2015.
  8. ↑ Brian Heater (June 7, 2012). "OnLive Multiview on an LG Google TV". Engadget.
  9. ↑ Steve Perlman (January 4, 2011). "OnLive Everywhere: HDTVs, Blu-ray Players, Tablets and Phones—and a Sale to Celebrate". OnLive Blog. OnLive. Retrieved January 5, 2011.
  10. ↑ Joshua Goldman (June 26, 2012). "Vizio Co-Star player marries Google TV, OnLive cloud gaming". CNET News. CNET. Retrieved January 22, 2015.
  11. ↑ "OnLive Service Works On Cell Phones, Too". G4tv.com.
  12. ↑ Tom Magrino. "OnLive gains mobile phone compatibility". GameSpot.
  13. ↑ "OnLive in the Palm of Your Hand". OnLive Blog. OnLive. 2009-11-13. Retrieved 2011-10-22.
  14. ↑ "OnLive Technical FAQ". OnLive. Retrieved 2010-07-17.
  15. ↑ Steve Perlman (September 15, 2010). "OnLive Wi-Fi Hits the Airwaves". OnLive Blog. OnLive. Retrieved September 17, 2010.
  16. 1 2 3 Steve Perlman (November 17, 2010). "Introducing the OnLive Game System". OnLive Blog. OnLive. Retrieved November 17, 2010.
  17. ↑ Kelly, Kevin. "GDC09: Rearden Studios introduces OnLive game service and 'microconsole'". Joystiq.com. Retrieved 2009-03-25.
  18. ↑ "MicroConsole TV Adapter". OnLive. Retrieved 2010-08-13.
  19. 1 2 Roper, Chris. "IGN: GDC 09: OnLive Introduces The Future of Gaming". Pc.ign.com. Retrieved 2009-03-25.
  20. ↑ Sean Hollister (November 18, 2010). "OnLive MicroConsole official at $99, we go hands-on and bombard you with details". Engadget. Engadget. Retrieved November 18, 2010.
  21. ↑ John Spinale (December 2, 2010). "OnLive PlayPack: All-You-Can-Game for $9.99/month". OnLive.
  22. ↑ Chloe Albanesius (December 2, 2010). "OnLive Unveils Flat-Rate $10 Monthly Gaming Plan". PC Magazine.
  23. ↑ Ed Krassenstein (August 5, 2011). "Best Deal in Video Games? OnLive PlayPack Members Now Get 30% Off Any Item". OnLiveFans.
  24. ↑ Thurott, Paul (2012-03-12). "Microsoft Takes OnLive to Task For Offering Free Windows, Office to IPad users". Penton Media. Retrieved 2012-03-12.
  25. ↑ Krassenstein, Ed (2012-04-08). "OnLive vs Microsoft licensing issues resolved". OnLiveFans. Retrieved 2012-04-08.
  26. ↑ OnLive datacenter locations from Steve Perlman interview.
  27. ↑ "GDC09 interview: OnLive founder Steve Perlman wants you to be skeptical". Joystiq.
  28. ↑ "Beta Testing at the Speed of Light". OnLive. 2010-01-21. Retrieved 2010-01-23.
  29. ↑ "OnLive Fully Detailed in Columbia University Presentation". The Escapist. 2009-12-30. Retrieved 2010-01-23.
  30. ↑ "The Process of Invention: OnLive Video Game Service". The FU Foundation School of Engineering & Applied Science (Columbia University). Retrieved 2010-01-23.
  31. ↑ "Joystiq: GDC09 interview: OnLive founder Steve Perlman, continued". Joystiq. AOL. 2009-04-02. Retrieved 2011-10-22.
  32. 1 2 "OnLive On-Demand Cloud Gaming Launches in UK Today". London: OnLive. 22 September 2011. Retrieved 24 September 2011.
  33. ↑ "BT gets exclusive rights to OnLive in UK". Thinq.co.uk. 2010-05-13. Retrieved 2010-05-13.
  34. ↑ Onlive could spell trouble for pc makers- The Inquirer
  35. ↑ "FAQ". OnLive. Retrieved 2009-03-25.
  36. ↑ Roper, Chris. "IGN: GDC 09: OnLive Introduces The Future of Gaming". Uk.pc.ign.com. Retrieved 2009-03-25.
  37. ↑ "Rearden: About". www.rearden.com. Retrieved 2009-08-12.
  38. ↑ "OnLive Raises Series C Round from AT&T, Warner Bros. and Others". www.techcrunch.com. Retrieved 2009-09-30.
  39. ↑ "OnLive Coming to the UK". OnLive. 2010-05-13. Retrieved 2010-08-06.
  40. ↑ "OnLive Coming to Belgium". OnLive. 2010-05-16. Retrieved 2010-08-06.
  41. ↑ Perlman, Steve (2010-03-10). "OnLive: Coming to a Screen Near You". OnLive.com. Retrieved 2010-03-10.
  42. ↑ "OnLive Account FAQ". OnLive. Retrieved 2010-07-17.
  43. ↑ "ONLIVE FOUNDING MEMBERS PROGRAM WAITING LIST SIGNUP". OnLive. Retrieved 2010-08-13.
  44. ↑ "OnLive: Just Play for Free!". OnLive. Retrieved 2010-10-04.
  45. ↑ Perlman, Steve (2010-03-10). "OnLive: More News from OnLive!". OnLive.com. Retrieved 2010-04-06.
  46. ↑ Brown, Rich (2010-07-15). "Interview: OnLive CEO Steve Perlman gives us his post-launch perspective". CNET News. Retrieved 2010-08-06.
  47. ↑ OnLive (December 14, 2010). "OnLive Awarded Fundamental Cloud Gaming Patent". OnLive Press Releases. OnLive. Retrieved January 5, 2011.
  48. ↑ Caoili, Eric. "OnLive lays off all employees, assets sold to new company". Gamasutra.
  49. ↑ Hollister, Sean (2012-08-28). "OnLive lost: how the paradise of streaming games was undone by one man's ego". The Verge. Retrieved 2014-10-25.
  50. ↑ Game company OnLive reveals new details of restructuring - San Jose Mercury News. Mercurynews.com. Retrieved on 2013-08-23.
  51. ↑ Miller, Matthew. (2012-08-20) OnLive sells assets to OnLive, leaves HTC and other investors out to dry. ZDNet. Retrieved on 2013-08-23.
  52. ↑ Castro, Radford (2012-08-20). "Source: OnLive Acquired By Lauder Partners Affiliate, Restructures Company". LTG. Retrieved 2012-08-20.
  53. ↑
  54. ↑ OnLive’s Perlman explains departure. SiliconBeat (2012-08-29). Retrieved on 2013-08-23.
  55. ↑ "OnLive's video gaming tech was sold for less than $5m". BBC News. BBC. 2012-10-10. Retrieved 2015-04-03.
  56. ↑ Matt Burns (Mar 5, 2014). "OnLive Brings On New Executive Chairman And Launches New Cloud Gaming Features". TechCrunch.
  57. ↑ https://games.onlive.com/farewell/games
  58. ↑ Joystiq: GDC09 interview: OnLive founder Steve Perlman [page 2]
  59. ↑ Kelly, Kevin (2009-06-03). "Impressions: online and live with OnLive [update]". www.joystiq.com. Retrieved 2009-08-12.
  60. ↑ Deam, Jordan (2009-06-08). "OnLive at E3: It Works". www.escapistmagazine.com. Retrieved 2009-08-12.
  61. ↑ "GDC 09: 6 Reasons OnLive Could Be a Bust". PC World. 2006-07-31. Retrieved 2009-03-25.
  62. ↑ Peter Svensson (2009-03-25). "The Associated Press: Streaming games could be bane or boon for ISPs". Associated Press. Retrieved 2010-08-11.
  63. ↑ "Crytek: Streaming games service viable in 2013". Gamesindustry.biz. 2009-04-02. Retrieved 2009-04-22.
  64. ↑ "GDC: Why OnLive Can't Possibly Work".
  65. ↑ "OnLive: The first few weeks". Joystiq.com. 2010-07-13. Retrieved 2010-08-11.
  66. ↑ "TechBytes: Kindle App Upgraded, Streaming Your Music Online, OnLive Review, Facebook and Divorce". ABC News. 2010-06-29. Retrieved 2010-08-11.
  67. ↑ "OnLive is the easy path to instant gratification gaming". Venture Beat. 2010-06-22. Retrieved 2010-08-11.
  68. ↑ Wolverton, Troy (2010-07-18). "Wolverton: OnLive streams console-quality games over the Internet". San Jose Mercury News. Retrieved 2010-08-13.
  69. ↑ Bray, Hiawatha (2010-07-15). "Service lets players stream video games". The Boston Globe. Retrieved 2010-08-13.
  70. ↑ Holt, Chris (2010-07-05). "Assassin's Creed II". Macworld. Retrieved 2010-08-13.
  71. ↑ Brown, Rich (2010-06-28). "Hands-on with OnLive: Is this the future of PC gaming?". CNET News. Retrieved 2010-08-13.
  72. 1 2 "OnLive Latency: The Reckoning".
  73. ↑ Digital Foundry vs. OnLive – Page 2 | DigitalFoundry | Eurogamer.net
  74. ↑ Digital Foundry vs. OnLive – Page 3 | DigitalFoundry | Eurogamer.net
  75. ↑ Digital Foundry vs. OnLive – Page 4 | DigitalFoundry | Eurogamer.net
  76. 1 2 3 Digital Foundry vs. OnLive – Page 6 | DigitalFoundry | Eurogamer.net
  77. ↑ Digital Foundry vs. OnLive – Page 5 | DigitalFoundry | Eurogamer.net
  78. ↑ "OnLive: A Year And A Half Later". gamingexaminer.com. 2011-11-18. Retrieved 2011-11-27.
  79. ↑ "OnLive: Is it still blazing trails?". Computer and Video Games. 2011-11-20. Retrieved 2011-11-27. It's this sort of thing that really makes OnLive feel like the future. But that doesn't mean that you should throw away your console tomorrow. UK broadband needs a proper upgrade, increasing usage caps and speed across the board, and playing your game on your own system will for the time being always beat it for quality of visuals and feel

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