Lipman Hearne

Lipman Hearne
Industry Marketing
Founded 1988 (1988)
Headquarters Chicago
Key people
 Robert Moore (President and CEO)
Thomas Abrahamson (Chairman)
Donna Van De Water(COO)
Number of employees
 50+
Website Lipmanhearne.com

Lipman Hearne is a Chicago based marketing and communications firm focused on the nonprofit and government sector. It traces its roots back to the founding of Lipman Design in 1966 and Hearne Communications in 1969. In 1988, these two companies merged, creating Lipman Hearne, Inc. [1][2]

Lipman Hearne is a member of the American Association of Advertising Agencies (AAAA)[3] and has won a number of Higher Education Marketing Report Educational Advertising Awards,[4] Telly Awards,[5] and Webby Awards.[6][7]

Notable Work

The company has numerous conducted surveys about higher education that have been quoted in Inside Higher Ed [8] ABC news[9] and the Wall Street Journal.[10]

In 2008, Lipman Hearne worked with the American Marketing Association to complete The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead. In this survey, Lipman Hearne and the AMA set out to provide the nonprofit industry with benchmark data on challenges, priorities, budgets, staffing, strategies, and spending to guide decision-making about marketing at nonprofit organizations. [11]

In 2013, Lipman Hearne published The Super Investigator: Understanding Today's "Always On" Prospective Student. The survey, done in conjunction with college search site Cappex.com, took an in-depth look at 11,000 prospective college students to gain fresh insights into how students are consuming and responding to ever-changing college marketing channels.[12]

External links

References

  1. ↑ http://www.case.org/yellowpages/result-company.cfm?id=50346167
  2. ↑ http://www.aaaa.org/EWEB/DynamicPage.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d
  3. ↑ AAAA Agency Search Lipman Hearne
  4. ↑ http://educationaladvertisingawards.com/winners-list/winners-list-2014/
  5. ↑ http://www.tellyawards.com/winners/
  6. ↑ 2014 Winner - University of Pittsburgh Office of Admissions and Financial Aid
  7. ↑ 2009 Winner - William Patterson University your next path
  8. ↑ What Top Applicants Want
  9. ↑ Even in Academia, Image Is Everything More Colleges Hire Marketing Consultants to Sell Their Brand
  10. ↑ “Executive M.B.A Programs Bulk Up Overseas,” from the Wall Street Journal, March 2009
  11. ↑ Tom, Jimmy. "Nonprofit Marketing: A Benchmarking Survey". The Foundation Center.
  12. ↑ Roach, Ronald. "Report: Prospective College Students are “Super Investigators”". Diverse.
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