Life OK

Life OK
A stylized image of a stick person with an arm raised towards the words "Life OK"
Launched 18 December 2011
Network STAR India
IBC
Owned by 21st Century Fox
The ShowMaker Company
Picture format 576i (SDTV),
720p (HDTV)
Audience share UK:
0.04% (September 2015 (2015-09), BARB)
Country India
Language Hindi
Broadcast area

India
Singapore

Nepal,South Asia
Headquarters Mumbai, Maharashtra, India
Formerly called STAR One
Sister channel(s) STAR Plus
Movies OK
STAR World
STAR Gold
STAR Movies
Star Dubs
STAR Utsav
STAR Jalsha
STAR Pravah
STAR Vijay
STAR Sports 1
STAR Sports 2
Channel V India
Asianet
Fox Movies Premium
Fox Traveller
Fox Sports
STAR Sports 3
Jalsha Movies
STAR Sports 4
Website Life OK on hotstar
Availability
Terrestrial
DVB-T2 (India) Check local frequencies
Satellite
Parabole Maurice (Mauritius) Channel 141
DirecTV (USA) Channel 2003[1]
Dish Network (USA) Channel 698[2]
OSN (Middle East
& North Africa)
Channel 280
Parabole Madagascar (Madagascar) Channel 41[3]
Channel 41[4]
Sky (UK & Ireland) Channel 783 (SD)[5]
Tata Sky (India) Channel 108(SD)
Channel 107(HD)[6]
Cignal Digital TV (Philippines) Channel TBA
Cable
CableAmerica (USA) Channel 472
Cincinnati Bell (USA) Channel 621
Cox Cable (USA) Channel 274[7]
EnTouch (USA) Channel 521
Hathway (India) Channel 2[8]
OpenBand (USA) Channel 784
RCN (USA) Channel 482[9]
Rogers Cable (Canada) Channel 837[10]
San Bruno Cable (USA) Channel 234
Time Warner Cable (USA) Channel 566[11]
Virgin Media (UK) Channel 804
SkyCable Platinum (Philippines) Channel 148 (Digital Subscribers)
Destiny Cable (Philippines) Channel 4 (Digital)
Cablelink (Philippines) Channel 247
StarHub TV (Singapore) Channel 160
IPTV
PEO TV
(Sri Lanka)
Channel 89
Bell Fibe TV (Canada) Channel 805[12]
My.T (Mauritius) Channel 95
Optik TV (Canada) Channel 536[13]
Mio TV(Singapore) Channel 654
TalkTalk Plus TV Channel 552
Now TV (Hong Kong) Channel 797

Life OK is a Hindi language Indian cable and satellite television channel based in India, part of STAR India, which is fully owned by The ShowMaker Company and 21st Century Fox. The channel launched on 18 December 2011, and is distributed in many parts of the world.[14] The channel replaced STAR India's now defunct youth-oriented channel STAR One.[15]

Life OK started their HD version in India with high definition 1080i picture quality And 5.1 Dolby digital sound in October 2012. It is currently available on most of the platforms, like Tata Sky, Videocon D2H and Dish TV.

The channel launched in the United States on 1 March 2012, though its programs were aired on STAR India One prior to its launch.[16] In the United Kingdom and Ireland, Life OK also ran under the STAR One brand until 28 May 2012, when it became Star Life OK.[17]

Content development for Life OK was handled by Sanjog Gupta,[18] while programming was originally headed by Dimpi Dey, and now by Sushma Rajesh.[18]

On 9 September 2012, Life OK's mythological drama Devon Ke Dev...Mahadev recorded an 8.2 TVR, its highest TRP of 167.[19]

Programming

References

  1. "South Asian TV Channels". DIRECTV. 2012-11-03.
  2. "Hindi Satellite Packages". DISH International. 2012-11-03.
  3. "Parabole Madagascar". Parabole Madagascar. 2012-11-03.
  4. "Parabole Réunion". Parabole Réunion. 2012-11-03.
  5. "Sky Guide TV Listings - Sky". Sky. 2012-11-03.
  6. "Tata Sky on Insat 4A at 83.0°E". Indian DTH Wiki. 2012-11-03.
  7. "Channel lineup serving Northern Virginia". Cox Communications. 2012-11-03.
  8. "Channel List". Hathway. 2012-11-03.
  9. "South Asian International Channels". RCN. 2012-11-03.
  10. "Rogers - Programming and Channels". Rogers. 2012-11-03.
  11. "Hindi TV". Time Warner Cable. 2012-11-03.
  12. "Bell Fibe TV - Programming". Bell. 2012-11-03.
  13. "Channels & packages". TELUS. 2012-11-03.
  14. "STAR One makes way for 'Life OK'". Indian Television.com. 2011-12-13.
  15. Baddhan, Raj (2011-12-13). "Star TV changes Star One to Life Ok this month". BizAsia UK.
  16. "Indian family TV channel launches in U.S.". Emerging Money. 2012-02-28.
  17. Baddhan, Lakh (2012-05-12). "Star One to rebrand to Star Life Ok on Monday". BizAsia UK.
  18. 1 2 "Life OK isn’t a wkly game; it’s building a future brand: Uday Shankar". Exchange 4 Media.com. 2011-12-19.
  19. "Mahadev tops TRP charts with a new record of 8.2 TVR". The Times of India. 2012-09-21.

External links

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