La Mordidita

"La Mordidita"
Single by Ricky Martin featuring Yotuel
from the album A Quien Quiera Escuchar
Released April 21, 2015 (2015-04-21)
Format Digital download
Recorded 2014
Genre Latin pop
Length 3:31
Label Sony Music Latin
Writer(s)
Producer(s)
Ricky Martin singles chronology
"Mr. Put It Down"
(2015)		 "La Mordidita"
(2015)		 "Que Se Sienta El Deseo"
(2015)
Music video
"La Mordidita" on YouTube

"La Mordidita" (English: "The Nibble") is a song recorded by Puerto Rican singer Ricky Martin featuring Yotuel Romero, from his tenth studio album A Quien Quiera Escuchar (2015). It was released on April 21, 2015 through Sony Music Latin as the third single from the album. The song received positive reviews from music critics who praised its blend of several music elements. "La Mordidita" reached number 6 on the US Billboard Hot Latin Songs and number 3 in Spain.

The music video for "La Mordidita," filmed in Cartagena, Colombia and directed by Simón Brand, premiered on June 12, 2015. It features Martin dancing on the streets accompanied by dancers, models and ballerinas. As part of the promotion of "La Mordidita", Martin made several appearances on Spanish shows where he performed the song live. It was further performed during his One World Tour (2015).

Background and composition

"La Mordidita" was written by Ricky Martin, Pedro Capó, José Gómez, Yotuel Romero and Beatriz Luengo for Martin's tenth studio album A Quien Quiera Escuchar. Its production was completed by Antonio Rayo along with Romero.[1] Talking about his collaboration with Yotuel, Ricky Martin said in an interview, "It was a very big collaboration being able to work with Yotuel; a Cuban brother, big producer, composer, someone who I admire and respect a lot".[2] During the same interview, he talked about the song, saying "It is a coquettish song, it presents a party, union of cultures, it is energetic".[2]

The song contains musical elements of salsa, cumbia, and reggaeton.[3] Allan Raible from Yahoo! further found "flamenco-esque propulsion and modern electro and EDM touches".[4] Marcus Floyd of the website Renowned For Sound felt that the song was reminiscent of the "Latino party vibe" characterisic of Martin's other songs.[5] Other critics further found influences of African and Latin music in its instrumentation and rhythms.[6] It contains a soccer chant during its bridge.[3] Rapper Yotuel has a short rap contribution to the song.[5] Lyrically, "La Mordidita" which translates to "The Nibble" in English, talks about the lust felt for a desired person.[5]

Critical reception

Jessica Lucia Roiz of Latin Times praised "La Mordidita" as "sexy... fun... and... addicting".[7] Marcus Floyd of the website Renowned for Sound described it as "intense" and felt that musically, it exemplified the Latino party vibe "we love Ricky Martin for".[5] AllMusic's writer Thom Jurek picked the song as one of the best on A Quien Quiera Escuchar.[3] Clint Rhode of The Herald-Standard opined that "La Mordidita" is one of the songs on the album on which the singer is "delivering intoxicating rhythms".[8] Yahoo!'s Allan Raible praised the "interesting mix" of musical elements on "La Mordidita".[4] El Nuevo Día journalist Eliezer Ríos Camacho called the song "pure craftmanship" and wrote that it was created for dancing with a blend of merengue and La Quebrada-style techno.[9] A writer of Televisa dubbed the track a dance number in which all of Martin's Latin style is present. He further described it as a fusion of merengue and bachata and added that "it is going to be present on all of the dance floors".[10] Carolina Cabrera from Star Media praised the song for being "full with energy, sensuality and temptation".[6]

Chart performance

Following the release of A Quien Quiera Escuchar in February 2015, "La Mordidita" debuted at number seventeen on the Billboard's US Latin Digital Songs chart, with 2,000 digital downloads sold.[11] In May 2015, Martin extended his record for the most top twenty singles on Latin Pop Airplay, when "La Mordidita" jumped 40-20 on this chart.[12] In mid-August 2015, "La Mordidita" earned Martin his twenty-sixth top ten hit on Hot Latin Songs.[13] He became the fourth artist with the most top tens in the 29-year history of the chart.[13] In late August 2015, Martin earned with "La Mordidita" his fifteenth number-one on the Latin Airplay chart (up 58 percent, to 11.8 million audience impressions).[14] Eventually, "La Mordidita" peaked at number six on the US Hot Latin Songs chart, number one on Latin Airplay and number seven on Latin Digital Songs.[15][16] It also reached number one on Latin Pop Airplay, number two on Latin Pop Digital Songs, and number twenty-six on Tropical Songs. On the 2015 Billboard Year-End charts, "La Mordidita" reached number nine on Latin Pop Songs, number twenty on Latin Airplay, number twenty-three on Hot Latin Songs, and number thirty-two on Latin Digital Songs.[17][18]

"La Mordidita" peaked at number thirteen on the Mexican Espanol Airplay chart and number forty-eight on Mexico Airplay. In Spain, the song debuted at number forty-three on the country's singles chart for the week of April 26, 2015.[19] On the chart issue dated August 9, 2015, it reached a peak position of number three, and was later certified Platinum.[20]

Music video

The music video for "La Mordidita" was filmed in Cartagena, Colombia in March 2015 with Simón Brand serving as its director.[21] It premiered on the Spanish television programme Primer Impacto broadcast by Univision on June 12, 2015 and was released on Vevo shortly afterwards.[22][23] A behind-the-scenes video was also released on Vevo on June 15, 2015.[24] The music video opens with Martin biting the hand of a girl who continues to dance afterwards. It later shows various scenes of Martin dancing along with models, ballerinas and dancers on the streets. During the end they all gather to continue their dance at a party. Jessica Lucia Roiz of Latin Times praised the video's "wonderful" scenery.[7] A writer of Televisa's website described Martin as "more sensual than ever".[25] Mandy Fridmann of The Huffington Post wrote that the singer "gives us all of his sensuality in looks, movements and gestures".[26]

Live performances

On June 30, 2015, Ricky Martin appeared on the Argentinian TV program Showmatch where he performed the song along with "Disparo al Corazón" and "Adiós".[27] He also performed "La Mordidita" with Yotuel at the 2015 Premios Juventud on July 16, 2015 as the opening show of the awards ceremony. Yakary Prado of Miami Diario described Martin's choreography as "shocking".[28] The song was also part of Martin's set list during his One World Tour (2015).[29] He also performed it as a medley with "Disparo al Corazón" during the Latin Grammy Awards of 2015.

Awards and nominations

Year Ceremony Award Result
2015 Latin American Music Awards[30] Favorite Pop/Rock Song Won
Premios Quiero[31] Mejor Video Artista Masculino Pending
Video Del Año Pending
Mejor Coreografía Pending
2016 Lo Nuestro Awards[32] Video of the Year Pending
Billboard Latin Music Awards[33] Latin Pop Song of the Year Pending

Track listing

Digital download
No. Title Length
1. "La Mordidita" (featuring Yotuel) 3:31
Digital single
No. Title Length
1. "La Mordidita" (Brian Cross Remix featuring Yotuel) 3:34
Digital single
No. Title Length
1. "La Mordidita" (Urban Remix featuring Zion & Lennox) 3:51

Charts

Weekly charts

Chart (2015) Peak
position
Dominican Republic (Monitor Latino)[34] 1
Mexico Airplay (Billboard)[35] 48
Mexico Espanol Airplay (Billboard)[36] 13
Spain (PROMUSICAE)[37] 3
US Hot Latin Songs (Billboard)[38] 6
US Latin Pop Songs (Billboard)[39] 1
US Tropical Airplay (Billboard)[40] 26
Venezuela (National-Report)[41] 1

Year-end charts

Chart (2015) Position
Spain (PROMUSICAE)[42] 25
US Hot Latin Songs (Billboard)[43] 23
US Latin Pop Songs (Billboard)[44] 9

Certifications

Region Certification Sales/shipments
Mexico (AMPROFON)[45] Gold 30,000^
Spain (PROMUSICAE)[46] 2× Platinum 80,000^

^shipments figures based on certification alone

Release history

Country Date Format Label Ref.
United States June 2, 2015 Digital download (Brian Cross Remix) Sony Music Latin [47]
July 16, 2015 Digital download (Urban Remix)

References

  1. ↑ A Quien Quiera Escuchar (Media notes). Ricky Martin. Sony Music Latin. 2015.
  2. 1 2 "Ricky Martin estrena canción "La Mordidita"". El Espectador. April 21, 2015. Retrieved July 25, 2015.
  3. 1 2 3 Jurek, Thom. "A Quien Quiera Escuchar". AllMusic. Retrieved July 25, 2015.
  4. 1 2 Raible, Allan (February 14, 2015). "Music Reviews: The Latest From 'Fifty Shades of Grey' Soundtrack, Ricky Martin and More". Yahoo! GMA. Retrieved July 27, 2015.
  5. 1 2 3 4 Floyd, Marcus (February 20, 2015). "Album Review: Ricky Martin - A Quien Quiera Escuchar (Deluxe Edition)". Renowned For Sound. Retrieved July 25, 2015.
  6. 1 2 Cabrera, Carolina (April 21, 2015). "Nueva canción de Ricky Martin "La Mordidita" ¡Escúchala aquí!" (in Spanish). Star Media. Retrieved July 27, 2015.
  7. 1 2 Lucia Roiz, Jessica (June 12, 2015). "Ricky Martin Is Everything In 'La Mordidita' Video; Watch It Here!". Latin Times (IBT Media). Retrieved July 25, 2015.
  8. ↑ Rhodes, Clint (February 13, 2015). "Music review: Ricky Martin - 'A Quien Quiera Escuchar'". The Herald-Standard (Uniontown Newspapers, Inc.). Retrieved July 25, 2015.
  9. ↑ Ríos Camacho, Eliezer (February 19, 2015). "Reseña del nuevo disco de Ricky Martin". El Nuevo Día (in Spanish). Retrieved July 27, 2015.
  10. ↑ "Reseña: Ricky Martin - A Quien Quiera Escuchar" (in Spanish). Televisa. June 19, 2015. Retrieved July 27, 2015.
  11. ↑ Mendizabal, Amaya (February 19, 2015). "Ricky Martin Debuts at No. 1 on Top Latin Albums". Billboard (Prometheus Global Media). Retrieved July 25, 2015.
  12. ↑ Mendizabal, Amaya (May 29, 2015). "Ricky Martin Extends Latin Pop Songs Chart Record". Billboard (Prometheus Global Media). Retrieved July 25, 2015.
  13. 1 2 Mendizabal, Amaya (August 12, 2015). "Ricky Martin Scores 26th Top 10 Hit on Hot Latin Songs Chart". illboard (Prometheus Global Media). Retrieved August 12, 2015.
  14. ↑ Mendizabal, Amaya (August 26, 2015). "Ricky Martin Earns 15th No. 1 on Latin Airplay Chart". Billboard (Prometheus Global Media). Retrieved August 26, 2015.
  15. ↑ "Ricky Martin - Chart History: Latin Airplay". Billboard (Prometheus Global Media). Retrieved September 5, 2015.
  16. ↑ "Ricky Martin - Chart History: Latin Digital Songs". Billboard (Prometheus Global Media). Retrieved August 22, 2015.
  17. ↑ "Latin Airplay Songs: Year End 2015". Billboard (Prometheus Global Media). Retrieved December 9, 2015.
  18. ↑ "Latin Digital Songs: Year End 2015". Billboard (Prometheus Global Media). Retrieved December 9, 2015.
  19. ↑ "Single Top 50 - 26/04/2015". Hung Medien. Promusicae. Retrieved July 25, 2015.
  20. ↑ "Single Top 50 - 16/08/2015". Hung Medien. Promusicae. Retrieved August 16, 2015.
  21. ↑ Castro, Nohelia (June 12, 2015). "Ricky Martin estrenó el video de "La mordidita" (VIDEO)". People en Español (in Spanish) (Time Inc.). Retrieved July 25, 2015.
  22. ↑ "Ricky Martin estrena mañana el videoclip de "La Mordidita"" (in Spanish). Sony Music Entertainment. June 11, 2015. Retrieved July 25, 2015.
  23. ↑ Ricky Martin - La Mordidita (Official Video) ft. Yotuel. Vevo. June 12, 2015. Retrieved July 3, 2015.
  24. ↑ Ricky Martin - La Mordidita - Behind the Scenes ft. Yotuel. Vevo. YouTube. June 15, 2015. Retrieved July 25, 2015.
  25. ↑ "¡Ricky Martin, más sensual que nunca, en su nuevo video 'La Mordidita'!" (in Spanish). Televisa. June 14, 2015. Retrieved July 25, 2015.
  26. ↑ Fridmann, Mandy (June 13, 2015). "Ricky Martin estrenó el video de 'La Mordidita'". The Huffington Post (in Spanish). Retrieved July 27, 2015.
  27. ↑ "Ricky Martin estuvo en ShowMatch: "Estoy feliz"" (in Spanish). Todo Noticias. Clarín Group. June 30, 2015. Retrieved July 25, 2015.
  28. ↑ Prado, Yakary (July 16, 2015). "Ricky Martin abrió los Premios Juventud con su nuevo sencillo "La Mordidita"" (in Spanish). Miami Diario. Retrieved July 25, 2015.
  29. ↑ Chantaka, Aracely (June 12, 2015). "Ricky Martin ¡Qué Mordidita!" (in Spanish). Vanguardia. Retrieved July 27, 2015.
  30. ↑ Cobo, Leila (October 8, 2015). "Latin AMAs Winners List: Enrique Iglesias & Nicky Jam Win Big at Inaugural Awards Show". Billboard. Retrieved October 17, 2015.
  31. ↑ Premios Quiero 2015
  32. ↑ Flores, Griselda (December 1, 2015). "Premio Lo Nuestro 2016: Lista completa de nominados". Variety Latino (in Spanish) (Penske Business Media). Retrieved December 1, 2015.
  33. ↑ "Awards". Billboard (in Spanish). Retrieved February 8, 2016.
  34. ↑ Gabriel, J Martin, Ilegales, Chiquito Team Band y Ricky Martin los líderes de Dominicana (09-15 noviembre)
  35. ↑ "Mexico Airplay". Billboard (Prometheus Global Media). Retrieved February 6, 2016.
  36. ↑ "Mexico Espanol Airplay". Billboard (Prometheus Global Media). Retrieved July 4, 2015.
  37. ↑ "Spanishcharts.com – Ricky Martin feat. Yotuel – La Mordidita" Canciones Top 50. Retrieved August 25, 2015.
  38. ↑ "Ricky Martin – Chart history" Billboard Hot Latin Songs for Ricky Martin. Retrieved August 25, 2015.
  39. ↑ "Ricky Martin – Chart history" Billboard Latin Pop Songs for Ricky Martin. Retrieved August 25, 2015.
  40. ↑ "Ricky Martin – Chart history" Billboard Tropical Airplay for Ricky Martin. Retrieved August 25, 2015.
  41. ↑ Top Nacional Venezuela
  42. ↑ "Top 100 Singles 2015" (in Spanish). PROMUSICAE. Retrieved February 10, 2016.
  43. ↑ "Hot Latin Songs: Year End 2015". Billboard (Prometheus Global Media). Retrieved December 9, 2015.
  44. ↑ "Latin Pop Airplay Songs: Year End 2015". Billboard (Prometheus Global Media). Retrieved December 9, 2015.
  45. ↑ "..:Certificaciones Mensuales 2015:..". AMPROFON. December 21, 2015. Retrieved December 21, 2015.
  46. ↑ "Ricky Martin – La Mordidita" (in Spanish). Portal de Música. Retrieved February 8, 2016.
  47. ↑ "La Mordidita (2015) - Ricky Martin". 7digital (US). Retrieved July 3, 2015.

External links

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