Kraft Singles

Kraft Singles is a processed cheese product manufactured and sold by Kraft Foods, introduced in 1949.^[1] One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk",^[2] which makes them taste better than imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five-ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.

Kraft singles do not qualify for the US FDA Pasteurized Processed Cheese^[3] labeling. For this reason Kraft labels them Pasteurized Prepared Cheese Product to avoid FDA sanctions. They were calling Kraft Singles Pasteurized Prepared Cheese Food until the FDA gave them a warning in December of 2002 that the product could not be legally labeled as 'food' due to the inclusion of Milk Protein Concentrates. Kraft complied with the FDA order by changing the label to the current Pasteurized Prepared Cheese Product^[4]^[5]

In the US, Kraft Singles is manufactured in regular, 2% Milk, and Fat Free. In Australia, a short-lived product called Vegemite Singles combined Kraft Singles and Vegemite.

Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing.^[6] Kraft singles do however contain ingredients in common with cheddar cheese (pasteurized milk, cheese culture, salt, enzyme(s), annatto vegetable color) as evidenced in the below ingredients list from the Kraft website. Those ingredients are: milk, whey, milk protein concentrate, milkfat, sodium citrate, contains less than 2% of calcium phosphate, whey protein concentrate, salt, lactic acid, sorbic acid as a preservative, cheese culture, annatto and paprika extract (color), enzymes, vitamin d3. Contains: milk.^[7]

References

External links

Kraft Foods Group brands

Condiments	A.1. Steak Sauce Bonox Bull's-Eye Barbecue Sauce Grey Poupon Kraft Mayo Miracle Whip Vegemite

Beverages	Café HAG Capri Sun¹ Country Time Crystal Light Gevalia Kool-Aid Maxwell House Tassimo

Convenience foods and baking goods	Boca Burger Calumet Kraft Macaroni and Cheese Oscar Mayer Planters Shake 'n Bake South Beach Living Stove Top Velveeta Shells & Cheese

Dairy products	Cheez Whiz Churny Athenos DiGiorno Hoffman's Polly-O Cool Whip Dairylea Easy Cheese Philadelphia Polly-O Provel cheese Singles Velveeta

Desserts	Jell-O

¹This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.

Processed cheese

American cheese Cheese spread Cheez Whiz Chesdale Cheese Cup cheese Dairylea Easy Cheese Imitation cheese Kraft Singles James L. Kraft Pimento cheese Pizza cheese Primula Provel cheese The Laughing Cow Velveeta

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