Kogan.com

Kogan.com
Private company
Industry online retail, Consumer electronics
Founded 2006
Founder Ruslan Kogan
Headquarters Melbourne, Australia
Area served
 Australia, United Kingdom
Key people
 CEO: Ruslan Kogan,
Executive Director: David Shafer
Products High-definition televisions, tablet computers, smartphones, digital cameras, home appliances, digital radios, PVRs, netbooks, Blu-ray Disc players, video cameras, e-book readers
Website www.kogan.com.au

Kogan.com is the largest online department store in Australia, selling tens of thousands of products through its online direct-to-customer store.[1] The company, founded in 2006 by Ruslan Kogan.

The company competes on price by selling electronics, home appliances and groceries[2] direct to consumers through Kogan.com.[3]

Kogan achieved $3 million in its third year,[4] followed by $8 million in the fourth,[5] $22 million in the fifth,[6] $70 million in the sixth,[7] and over $200 million in the seventh year.[8] Kogan is projected to produce more than A$350 million in fiscal 2014, and has been growing at between 200% and 300% per year since its 2006 inception.[9] The Wall Street Journal speculates Kogan is worth over $400M.[9]

History

Kogan.com was established in 2006 by Ruslan Kogan in his parent's garage.[10] He started with a website offering LCD televisions that would be assembled for him in Chinese factories.[11]

In October 2010, Ruslan Kogan announced that Kogan.com would expand to the UK.[12] The company officially entered the UK market on 15 November,[13] with a range of LED TVs and GPS units.[14][15] The expansion makes Kogan the only Australian-owned international consumer electronics brand.[16]

On 14 September 2011, Kogan began shipping products from the company's Hong Kong operation to customers all around the world.[17] Bypassing wholesalers, distributors and retailers in this way enabled the company to offer products by brands including Apple, Canon, Nikon, Samsung, Motorola and more at low prices.[18][19]

Awards

The company has won the following awards:

LivePrice

On 1 December 2010[27] Kogan announced the launch of LivePrice, an invention that allows consumers to buy a product before it is manufactured for a discounted price.[28][29][30][31] After launching LivePrice in Australia, Kogan sold nearly $330,000 worth of products using the new pricing system in 24 hours.[32] After being operational in Australia for less than three weeks, LivePrice had resulted in over $370,000 of price deductions across the entire range.[33] LivePrice has a patent pending.[34]

Controversies

2009 advertising controversy

In April 2009 the company was ordered by the Australian Competition and Consumer Commission (ACCC) to modify its advertising, after it was accused of possible misleading conduct. The ACCC stated that price comparisons in the retailer's advertisements in the Herald Sun newspaper and on its website may have misled customers, and the ACCC's chairman Samuel said the advertisements may have breached sections of the Trade Practices Act 1974. In response, Kogan.com agreed that it would not advertise its products at a discount unless that product had been advertised for sale at a higher price, that it would implement a trade practices law compliance program, and that it would not make representations about the savings available to consumers unless the basis by which those savings are calculated was also stated.[35]

Harvey Norman

In August 2010 Kogan began a public dispute with Gerry Harvey, co-founder of well-known Australian retailer Harvey Norman.[36] The argument concerned the future of consumer electronics retailing in Australia, and in particular whether Australians should shop online or in a bricks and mortar retailer.[36][37] Kogan challenged Harvey to a TV debate, which he declined.[38] Kogan claimed Harvey "chickened out",[39] causing Harvey to respond by calling Kogan a "con".[36] Kogan responded with two satirical advertisements criticising Harvey Norman.[40]

Kogan renewed the dispute in November 2010, criticising Harvey Norman's purchase of Clive Peeters.[41] The controversy continued into December, when Harvey announced plans to follow Myer and open up an online store based in China to avoid GST and cut costs,[42] causing Kogan to claim that Harvey Norman and Myer were posturing to force the Government to change import laws, and that their China-based stores were a hoax.[43] Kogan stated that if Harvey Norman and Myer succeeded in opening their China-based online stores for three months, he would place a prominent link on kogan.com.au advertising his rival's store.[44] Kogan also claimed that Harvey Norman was "full of it",[45] and published an article lamenting the Australian business scene's focus on regulation rather than innovation.[46]

In July 2011, Kogan came to the public defence of Harvey when he came under fire for Harvey Norman's alleged logging practices.[47] Kogan stated: “Like him or hate him, Gerry Harvey is not a criminal – he should not be singled out for some supposed moral crime simply because he has complied with the law, and has sought Australian timber to use in his furniture.”[48]

JB Hi-Fi

In March 2011, Kogan argued that some of Australia's biggest retailers were overly reliant upon the success of Apple, claiming that 30% of Australian retailer JB Hi-Fi's revenue in 2010 had come from Apple or Apple related products.[49]

Terry Smart, CEO of JB Hi-Fi, responded by saying "That figure is not even close to reality. We don't have a big enough supply that represents such a substantial part of the business."[50]

Kogan responded by challenging Smart to a one million dollar bet that JB Hi-Fi would not stock Apple hardware by 14 March 2014.[51] The deed for the bet is still available online, though it has not been accepted.[52]

Kogan also began giving away free HDMI cables to anyone who had bought a TV from JB Hi-Fi in 2011,[53] accusing JB of "trying to trick people into thinking they need a $200 cable after buying a FULL HD TV."[54]

In October 2011, Kogan took out a full page ad in Australia's biggest newspaper calling for JB Hi-Fi to change their slogan, "Always Cheapest Prices."[55] JB Hi-Fi did not respond to the challenge.[56]

Australian government set-top box scheme

In May 2011 the Australian Government announced a plan to provide Set Top Boxes to pensioners free of charge.[57]

Kogan and other leading retailers criticised the scheme for spending too much money. In 2011, the program had an estimated total cost of $308 million, with each installation costing over $350.[58] Kogan said his company could deliver it for $50 million.[59]

In February 2012 new figures revealed that the cost per installation had risen to $698,[60] prompting Kogan to make further public statements attacking the Government's inefficiency in spending.[61][62][63][64]

However, it was later clarified by the Federal Government that these figures were falsely reported by the Australian Newspaper and that installations ranged from $158.00 to $492.00.[65] It was revealed on 8 February 2012 during parliamentary question time, that Kogan.com had tendered for the Scheme to roll-out set-top boxes for New South Wales which commenced in June 2012.[66]

UK Cable Con

In July 2011 Kogan launched its "Cut the Cable Con" campaign in Britain.[67] The campaign targeted John Lewis and Currys, criticising the way that such retailers attempt to sell expensive cables with their new televisions and computers, and accusing them of a campaign of "deliberate misinformation" with regard to this issue.[68] Kogan.com began giving away cables free of charge with every television purchased.[69]

John Lewis and Currys defended the practice of charging for cables by pointing out the various features of their cables.[70] Kogan responded by stating: "I think it's a bit misleading what they've said. When it comes to durability, it's an HDMI cable that you'll use to connect your TV to a Blu-ray player, or a Playstation, or another device. You're not using it as a skipping rope or to go rock climbing with."[71]

Divorce from traditional retail

In August 2011 Kogan announced his desire for online retailers to be viewed separately from traditional retail by economists, stating that "If we have been grouped with traditional retailers, then we want a divorce!”,[72] and arguing that all of the innovation and growth is in online, rather than bricks-and-mortar, retail.[73] Business Magazine BRW noted the similarity of the "divorce" to a campaign by NAB.[74]

Apple vs. Samsung

When Kogan began selling the Samsung Galaxy Tab 10.1 in September 2011, Apple demanded that the company immediately stop selling the product, because of an ongoing patent dispute with Samsung.[75] Apple also demanded full details of Kogan's suppliers. Kogan agreed to stop selling the product until the patent dispute was resolved, but refused to disclose any further information.[75] The Federal Court overturned the injunction on the Samsung Galaxy Tab 10.1 on 30 November 2011,[76] and Kogan began selling the product again soon after.[77]

Microsoft Internet Explorer 7 Tax

On 13 June 2012 Kogan introduced a Microsoft Internet Explorer 7 'tax', which charged any user shopping at the site from IE7 an extra 6.8% – 0.1% for every month the browser had been on the market.[78] Kogan explained that he had decided to charge the 'tax' because: "The amount of work and effort involved in making our website look normal on IE7 equalled the combined time of designing for Chrome, Safari and Firefox."[79] Kogan accepted that it was unlikely that anyone would actually pay the charges, stating that the goal of the campaign was to encourage users to download a more up-to-date version of Internet Explorer, or a different browser.[79] The 'tax' was the most talked about topic on social media service Twitter on the day following its launch.[80]

Several weeks later, search results for kogan.com disappeared from Microsoft Bing search results, with Kogan stating "We hope Microsoft were not too offended by what we did with the IE7 tax and this is just a temporary glitch."[81] Microsoft denied tampering with the search results, stating that: "The ranking of our results is done in automated manner through our algorithm which can sometimes lead to unexpected results."[81]

Products

High Definition LCD televisions and LED televisions make up the bulk of Kogan.com' products. In 2011, after asking its customers whether they would like to see Kogan supply 3D televisions,[82] the company also released a range of 3D TVs.[83] Kogan also sells the Agora range of computing products, including a laptop,[84][85] a netbook[86] and 8" and 10" tablets. The Agora range are powered by Google's open source Chromium and Android operating systems – the Agora laptop was the world's first Chromium-powered laptop.[84] The Agora netbook's specifications were chosen after customer feedback through the Kogan weblog.[86] Kogan also offers a region-free Blu-ray player[87][88] and a range of digital internet radios. Kogan also sells a range of home appliances, including microwave ovens, an automatic coffee machine, and a vacuum cleaner.[89][90][91]

In 2012, Kogan released a series of new products into its line, starting in January with its Android wireless keyboard and track pad. The device, which claims a distance of 20 meters unobstructed wireless range, works with almost anything which has a USB including Android, Linux, Windows, and OSX as well as Smart TV's, Xbox, PlayStation, and Home Theatre Systems.[92] Soon after, Kogan.com added brand name tech products such as the iPhone 4S and iPhone 5, iPad 2 and the Apple MacBook air, selling them at discount prices.[93][94][95]

In March 2012, Kogan began selling its custom iPad dock and speaker system that uses a custom iOS app for music playback and internet radio streaming.[96][97][98]

Kogan.com has also caused controversy with its product range. The company voiced its opposition to the Australian government's proposed Internet filter by releasing a fictional parody product, the Kogan Portector,[99] and received media attention during Australian Prime Minister Kevin Rudd's 2007 election campaign because of its "Kevin 37" television, a 37" television marketed using advertising parodying Rudd's campaign, which initially sold for $900 – the value of the economic stimulus payments made to many Australians in April 2009.[100][101]

Kogan financial results

Sales at Kogan's online store in November 2011 were $8.12 million, up 330% from $1.89 million in the same period in 2010.[102] During the period there were 708,525 visitors to Kogan.com.au, an increase from 222,411 the year before.[103]

In October 2010, BRW ranked Kogan as Australia's 15th fastest growing company with yearly revenue of $12.22 million.[21]

Also in 2010, the company released Q1 FY11 growth figures,[104] with revenue up 48.12% on the previous quarter.[105]

The business recorded its highest single day of sales ever on 31 July 2012, exceeding $1 million in transactions.[106]

In October 2012, Kogan again made the BRW. list of Australia's fastest growing businesses, this time ranking at No. 14, noting a 123% growth rate since 2011.[107]

The professional services firm, Deloitte, listed Kogan as one of the top 10 on the Fast 50 Australia in November 2012.[108]

Kogan Pantry

In January 2015 Kogan.com launched Kogan Pantry, an online service delivering non-perishable foods, confectionery, cleaning products, toiletries, and pet food.[109]

Kogan Pantry has a smaller range of products than the biggest Australian supermarkets, Coles and Woolworths. However, independent consumer group Choice says the prices at Kogan pantry are 50-60% less than the big supermarkets.[110]

According to News.com.au, over 30,000 products were sold within the first six hours of the launch.[111]

Kogan Exclusive Brands

In July 2014, Kogan.com launched its first exclusive brand beyond consumer electronics, called Fortis.[112]

By controlling the design, manufacture, packaging and distribution of the products, Kogan.com had increased the number of exclusive brands available to 10, within a year.[113]

Kogan Mobile

Vodafone

Kogan Mobile was re-launched in Australia on the Vodafone network on 19 October 2015. The deal was announced at a press conference by CEO Ruslan Kogan, Vodafone Australia CEO Inaki Berroeta, and Kogan executive director David Shafer. Kogan Mobile is offering 3G-only mobile network with plans to offer 4G in early 2016.[114]

Kogan will be using the Vodafone network, and Vodafone will handle all customer service.[115]

Telstra / ispONE

Kogan Mobile was a pre-paid mobile phone service provider in Australia. It was known for being the first pre-paid mobile provider to use the widespread Telstra network.[116][117]

Kogan Mobile launched on 12 December 2012. By 14 December, it had already sold more than 10,000 SIM cards.[118][119]

In response to the announcement, a spokesman from Telstra stated; "Telstra Wholesale is not in partnership or any other direct relationship with Kogan."[120]

Kogan Mobile experienced many problems with customers being suspended for "overuse" despite offering an "unlimited call" plan.[121][122] Australian Communications Consumer Action Network (ACCAN), stated that Kogan was "falling afoul" of the Telecommunications Consumer Protections Code, introduced in September 2012, which states that a product cannot be called unlimited if it is not actually unlimited.[123]

Kogan stated that they did not suspend customers but is rather the provider ispONE.[124] In April 2013, Kogan took the provider ispONE to the Victorian Supreme Court. Kogan won an injunction ordering service provider ispONE to reinstate the 600 accounts of Kogan Mobile users it had suspended after deeming them to be using excessive the service in excess of the levels permitted. The Business Review Weekly said this was not a good start for the 4-month-old [mobile] business.[125]

The Kogan Mobile service ended with the collapse of ispONE on 19 August 2013.[126]

References

  1. ↑ "On Line" (PDF). Qantas.com.au. Retrieved 17 October 2014.
  2. ↑ "Ruslan Kogan promises half-price groceries with Kogan Pantry, has Coles and Woolworths in sights". The Sydney Morning Herald. 30 January 2015.
  3. ↑ "Entrepreneur cuts TV middle men". The Sydney Morning Herald. 27 March 2007.
  4. ↑ "30 hot entrepreneurs aged 30 and under". Smart Company. 30 November 1999. Retrieved 12 December 2013.
  5. ↑ "Ruslan Kogan Young rich and growing two businesses Fast". Dynamic Business. 17 July 2010. Retrieved 12 December 2013.
  6. ↑ "The $62 million man who proved his mum wrong". Sydney Morning Herald. 19 March 2012. Retrieved 12 December 2013.
  7. ↑ "Ruslan Kogan Will Be Going To Maccas For A 4am ‘Michelin Star’ Meal This Saturday". Business Insider. 13 June 2013. Retrieved 12 December 2013.
  8. ↑ "Top 500 companies". BRW. 12 August 2013. Retrieved 12 December 2013.
  9. 1 2 "Kogan, Dick Smith Explore Options". The Wall Street Journal. 11 September 2013. Retrieved 10 December 2013.
  10. ↑ "Panellist: Ruslan Kogan | Q&A | ABC TV". Abc.net.au. Retrieved 15 June 2013.
  11. ↑ Miriam Steffens (11 June 2013). "Cheap alternative route to riches". Smh.com.au. Retrieved 15 June 2013.
  12. ↑ "Kogan Expands to the UK". Kogan.com.au. 14 October 2010. Retrieved 1 September 2012.
  13. ↑ Ramadge, Andrew (16 November 2010). "Kogan faces uphill battle in competitive UK market". news.com.au.
  14. ↑ "Kogan Looks to Turn UK TV Market Upside Down – News". Trusted Reviews. Retrieved 1 September 2012.
  15. ↑ "Kogan LED tellies Ebay auction starts at 1p from 3pm". The Inquirer. Retrieved 1 September 2012.
  16. ↑ delimiterau. "Store retailers are "Apple's bitch", says Kogan". YouTube. Retrieved 1 September 2012.
  17. ↑ "Kogan now sells the name brands – iPad's going cheap! | Your Tech Life". Yourtechlife.com. 14 September 2011. Retrieved 1 September 2012.
  18. ↑ Claire Connelly (14 September 2011), Kogan begins selling brand name products, claims to have cheapest iPads in Australia, Herald Sun, retrieved 26 December 2012
  19. ↑ "Kogan Now Offers Canon, Apple, Nikon, Motorola & More". Kogan.com.au. 14 September 2011. Retrieved 1 September 2012.
  20. ↑ BRW Fast 100 2011 (PDF), BRW Magazine, 27 October 2011, retrieved 26 December 2012
  21. 1 2 3 BRW Fast 100 2010 (PDF), BRW Magazine, 28 October 2011, retrieved 26 December 2012
  22. ↑ David OlsenThe Downundercover Economist (29 April 2010). "Ruslan Kogan lands two companies in BRW's 2010 Fast Starters | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia". Dynamicbusiness.com.au. Retrieved 1 September 2012.
  23. ↑ BRW Fast Starters May 2010 (PDF), BRW Magazine, May 2010, retrieved 26 December 2012
  24. ↑ Archived 4 November 2010 at the Wayback Machine
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  30. ↑ Hanlon, Joseph (2 December 2010). "Kogan to flog products still in development – TVs". Cnet.com.au. Retrieved 1 September 2012.
  31. ↑ "Kogan". YouTube. Retrieved 1 September 2012.
  32. ↑ Broughall, Nick (3 February 2011), Kogan's LivePrice Sold Almost $330,000 Worth in 24 Hours, Gizmodo Australia, retrieved 7 December 2012
  33. ↑ Kogan LivePrice helps Australians save $370,000 in three weeks, Connected Home, 25 February 2011, retrieved 7 December 2012
  34. ↑ Method and Apparatus for Dynamic Online Pricing, AusPat, retrieved 7 December 2012
  35. ↑ "Kogan.com slammed by ACCC". SmartCompany. 29 April 2009.
  36. 1 2 3 Moses, Asher (24 August 2010), 'He's a con': Harvey's war on cheap TVs, Sydney Morning Herald, retrieved 8 December 2012
  37. ↑ Kogan on Today Tonight: Kogan Declares LED TV Price War, Youtube, 13 August 2010, retrieved 8 December 2012
  38. ↑ Gerry Harvey responds to Kogan, Kogan Blog, 16 August 2010, retrieved 8 December 2012
  39. ↑ Harvey Backs out of Debate with Kogan, Kogan Blog, 24 August 2010, retrieved 8 December 2012
  40. ↑ Kogan launches video attacks on rival retailer Harvey Norman, mUmBRELLA, 23 August 2010, retrieved 8 December 2012
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  42. ↑ Zappone, Chris & Greenblat, Eli (6 December 2010), Harvey Norman plans to match Myer's internet move, Sydney Morning Herald, retrieved 8 December 2012
  43. ↑ Battle of the box heats up over online imports (PDF), AFR, retrieved 8 December 2012
  44. ↑ I'm calling Gerry's and Bernie's China bluff, 6 December 2010, retrieved 8 December 2012
  45. ↑ Ruslan Kogan on Sunrise discussing Harvey Norman's & Myer's China GST Bluff, Youtube, retrieved 8 December 2012
  46. ↑ Ruslan Kogan (6 December 2010), Kogan: Regulate or Innovate?, ABC, retrieved 8 December 2012
  47. ↑ Lasker, Phillip (4 July 2011), Harvey defends record on timber, ABC, retrieved 8 December 2012
  48. ↑ Kogan Comes to Harvey's Defence, Kogan Blog, 5 July 2011, retrieved 8 December 2012
  49. ↑ LeMay, Renai (1 March 2011), Aussie retailers are "Apple's bitch", claims Kogan, Delimiter, retrieved 8 December 2012
  50. ↑ Stafford, Patrick (2 March 2011), JB Hi-Fi chief denies Ruslan Kogan claim that 30% of sales come from Apple products, Smart Company, retrieved 8 December 2012
  51. ↑ Ramadge, Andrew (7 March 2011), Ruslan Kogan challenges JB Hi-Fi chief to $1m bet, news.com.au, retrieved 8 December 2012
  52. ↑ Wager Deed (PDF), retrieved 8 December 2012
  53. ↑ Pendlebury, Ty (16 March 2011), Free HDMI cable for JB Hi-Fi customers, CNET, retrieved 8 December 2012
  54. ↑ Kogan Offers FREE HDMI Cables to 'Cut the Cable Con', Kogan Blog, 16 March 2011, retrieved 8 December 2012
  55. ↑ Kogan attacks 'Always cheapest prices' claims of JB Hi-Fi, mUmBRELLA, 18 October 2011, retrieved 8 December 2012
  56. ↑ Channel 9 A Current Affair Look at the Latest Kogan Bargains, Youtube, 18 October 2011, retrieved 8 December 2012
  57. ↑ Household Assistance Scheme, Australian Government, retrieved 8 December 2012
  58. ↑ Retailers can sell set-top boxes for less than planned price in government scheme, news.com.au, 12 May 2011, retrieved 8 December 2012
  59. ↑ Kogan to Australian Government: Look For a Better Deal On Set Top Boxes, Kogan Blog, 10 May 2011, retrieved 8 December 2012
  60. ↑ Cleary, Paul & Aikman, Amos (15 February 2012), As seen on TV: the $700 set-top box from Labor, The Australian, retrieved 8 December 2012
  61. ↑ Jay, Christopher (17 February 2012), Blast over set-top box 'blowout' (PDF), AFR, retrieved 8 December 2012
  62. ↑ Government Set Top Box Scheme Blows Out, Kogan Blog, 15 February 2012, retrieved 8 December 2012
  63. ↑ 2ST interviews Ruslan Kogan about the Government's Set Top Box Scheme Blowout, Youtube, 16 February 2012, retrieved 8 December 2012
  64. ↑ MTR interviews Ruslan Kogan about the Government Set Top Box Scheme Blowout, Youtube, 15 February 2012, retrieved 8 December 2012
  65. ↑ "HAS figures in The Australian completely false | Senator Stephen Conroy | Minister for Broadband, Communications and the Digital Economy". Minister.dbcde.gov.au. 16 February 2012. Retrieved 15 June 2013.
  66. ↑ http://www.dbcde.gov.au/__data/assets/pdf_file/0008/157571/A030-2012_Document_27.pdf
  67. ↑ Robertson, Andy (10 August 2011), GeekDad kicks the premium HDMI habit, wired.co.uk, retrieved 7 December 2012
  68. ↑ Kogan Offers Free HDMI Cable to Cut the UK Cable Con, Kogan Blog, 4 July 2011, retrieved 7 December 2012
  69. ↑ Coldewey, Devin (5 July 2011), Aussie Retailer May Shame Rivals By Offering Free HDMI Cables, Tech Crunch, retrieved 7 December 2012
  70. ↑ Neville, Simon (5 August 2011), Don't fall for the HDTV cable con: £2 leads work just as well as £100 ones, London: Daily Mail, retrieved 7 December 2012
  71. ↑ BBC Ruslan Kogan interview, Youtube, retrieved 7 December 2012
  72. ↑ Brett, Lorna (8 August 2011), Kogan disputes connection between online and traditional retail, Dynamic Business, retrieved 7 December 2012
  73. ↑ MTR Radio Interviews Ruslan Kogan on Online vs Traditional Retail, Youtube, 4 August 2011, retrieved 7 December 2012
  74. ↑ Fisher, Leo D'Angelo, Online Retailer Has A Message For Economists (PDF), BRW Magazine, retrieved 7 December 2012
  75. 1 2 "Kogan buckles to Apple legal threats". The Sydney Morning Herald. 26 September 2011.
  76. ↑ Nilay Patel. "Apple's Australian Samsung Galaxy Tab 10.1 ban overturned for now". The Verge. Retrieved 1 September 2012.
  77. ↑ "Vodafone releases Galaxy Nexus pricing". Delimiter. 28 August 2012. Retrieved 1 September 2012.
  78. ↑ New Internet Explorer 7 Tax, Kogan Blog, 13 June 2012, retrieved 7 December 2012
  79. 1 2 World's first 'tax' on Microsoft's Internet Explorer 7, BBC News, 14 June 2012, retrieved 7 December 2012
  80. ↑ Twitter index: Tax on IE7, Drake vs Chris Brown, Yahoo, 14 June 2012, retrieved 7 December 2012
  81. 1 2 Connelly, Claire (10 July 2012), MICROSOFT bytes back: Kogan disappears from Bing, news.com.au, retrieved 7 December 2012
  82. ↑ "Do You Want Kogan to Make a 3D TV?". Kogan.com.au. 23 May 2011. Retrieved 1 September 2012.
  83. ↑ "Televisions – 3D Ready". Kogan.com.au. Retrieved 1 September 2012.
  84. 1 2 "Kogan Agora is world's first Google Chromium OS laptop, ships next week". Engadget. Retrieved 1 September 2012.
  85. ↑ "Kogan Agora PRO review". PC Advisor. Retrieved 1 September 2012.
  86. 1 2 "Kogan launches 10-inch, Linux-powered netbook". Networkworld.com. Retrieved 1 September 2012.
  87. ↑ Simpson, Campbell (20 January 2009). "Expander Peugeot". GoodGearGuide.
  88. ↑ Kidman, Alex (3 February 2009). "Kogan Blu-ray player Review – Blu-ray". Cnet.com.au. Retrieved 1 September 2012.
  89. ↑ "Watch out Dyson: Kogan set to invade the small appliance space – Current: Electrical, Electronics and Appliance Industry News and Issues". Current. Retrieved 1 September 2012.
  90. ↑ "Kogan's Home Appliances Now Available | Gizmodo Australia". Gizmodo.com.au. Retrieved 1 September 2012.
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  92. ↑ Jack Cola (Jan 2012). "Review of Kogan's Android Wireless Keyboard and Trackpad". Jack Cola. Retrieved 14 January 2013.
  93. ↑ Chris Jager (25 January 2012). "Tech deals: Save up to 40% on HP, Toshiba and Apple laptops from Kogan Technologies". PC Tech Authority. Retrieved 14 January 2013.
  94. ↑ Angus Kidman (10 March 2012). "Dealhacker: Kogan Undercutting Apple On New iPad". Lifehacker Australia. Retrieved 13 January 2013.
  95. ↑ Mack, Eric. "Retailer already selling iPhone 5 – and at a discount". Cnet. Retrieved 14 January 2013.
  96. ↑ Broughall, Nick. "Kogan's new iPad speaker system looks pretty cool". EFTM. Retrieved 14 January 2013.
  97. ↑ "Kogan crafts an iPad dock for $249". Gadget Guy. Retrieved 14 January 2013.
  98. ↑ Kidman, Alex. "Kogan Taking on High End Audio Names With iPad Entertainment Unit". Gizmodo. Retrieved 14 January 2013.
  99. ↑ "Kogan Portector – Spams & Scams Internet Portal Filter". YouTube. Retrieved 1 September 2012.
  100. ↑ "Kevin37 keeps PM on TV, permanently". The Daily Telegraph. 5 March 2009. Archived from the original on 6 May 2009.
  101. ↑ Hannon, Kate (5 March 2009). "Cheeky trader's HD stimulus for economy". The Sydney Morning Herald. Archived from the original on 5 March 2009.
  102. ↑ Frances Mao (8 December 2011). "Stores should shut up and move on, says online retailer | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia". Dynamicbusiness.com.au. Retrieved 1 September 2012.
  103. ↑ "Online Christmas sales reaching new highs: Kogan". Itwire.com. 6 December 2011. Retrieved 1 September 2012.
  104. ↑ "Kogan announces record sales growth, disses Gerry Harvey". Itwire.com. 1 November 2010. Retrieved 1 September 2012.
  105. ↑ David OlsenThe Downundercover Economist (1 November 2010). "Kogan grows 50% in 3 months – takes another swing at Gerry Harvey | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia". Dynamicbusiness.com.au. Retrieved 1 September 2012.
  106. ↑ "Kogan Does $1M in Daily Sales". Power Retail. Retrieved 1 September 2012.
  107. ↑ "100 Australia's Fastest Growing Businesses" (PDF). BRW. Retrieved 14 January 2013.
  108. ↑ Osman, Hafizah. "Deloitte names Fast 50 Australia 2012". ARN. Retrieved 14 January 2013.
  109. ↑ The new supermarket player, 7 News, 17 February 2015, retrieved 2 March 2015
  110. ↑ Kogan enters online grocery market, CHOICE, 9 February 2015, retrieved 2 March 2015
  111. ↑ New player in grocery war offers to slash prices, News Ltd, 16 February 2015, retrieved 2 March 2015
  112. ↑ Expanding Kogan eyes sport market with Fortis brand, Fairfax, 23 July 2014, retrieved 22 June 2015
  113. ↑ Ruslan Kogan broadens his retail range, launching four new brands, News Ltd, 8 January 2015, retrieved 22 June 2015
  114. ↑ Reichert, Corinne (19 October 2015). "Kogan Mobile relaunches on Vodafone network". CBS Interactive. Retrieved 19 October 2015.
  115. ↑ Nicholas, Josh (19 October 2015). "Kogan Mobile is back". Allure Media. Retrieved 22 October 2015.
  116. ↑ Kogan phones, Nine MSN, 12 December 2012, retrieved 22 December 2012
  117. ↑ Sarah Michael (13 December 2012), Kogan tries to shake up mobile market, news.com.au, retrieved 22 December 2012
  118. ↑ Alex Zaharov-Reutt (14 December 2012), Kogan Mobile shifts 10,000-plus SIMs already, IT Wire, retrieved 22 December 2012
  119. ↑ Nassim Khadem (13 December 2012), Kogan cuts out Coles, Woolies in bid for prepaid phone market, BRW Magazine, retrieved 22 December 2012
  120. ↑ "Telstra distances itself from Kogan mobile play". Afr.com. Retrieved 15 June 2013.
  121. ↑ "Kogan Mobile Dumping High-Usage Customers | Lifehacker Australia". Lifehacker.com.au. Retrieved 15 June 2013.
  122. ↑ Porter, Claire (19 March 2013). "Customer booted from Kogan Mobile service for using his phone too much". News.com.au. Retrieved 15 June 2013.
  123. ↑ Porter, Claire (19 March 2013). "Kogan Mobile may have breached telco code, watchdog claims". News.com.au. Retrieved 15 June 2013.
  124. ↑ Taylor, Josh (2 April 2013). "Kogan blames ispONE for mobile customer woes". ZDNet. Retrieved 15 June 2013.
  125. ↑ "Kogan Mobile's communication failure". Brw.com.au. Retrieved 15 June 2013.
  126. ↑ "Post from 19 August 2013". kogan.com.au. Retrieved 8 October 2014.

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