Kirin Company

For the affiliated pharmaceutical company, see Kyowa Hakko Kirin.
Kirin Company, Limited
Native name
 キリン株式会社
Kirin Kabushiki-gaisha
Kabushiki Kaisha
Traded as TYO: 2503
OTC Pink: KNBWY
Industry Beverage
Founded Japan Brewery 1885 (1885)
Headquarters Nakano-ku, Tokyo, Japan
Key people
 Senji Miyake (President and CEO)
Services Strategic management and oversight of the domestic beverage business.
Number of employees
 870 (2013)
Parent Kirin Holdings Company, Limited
Divisions Kirin Brewery Company, Limited; Mercian Corporation; Kirin Beverages Company, Limited
Website www.kirin.com

Kirin Company, Limited (キリン株式会社 Kirin Kabushiki-gaisha) is an integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member of the Mitsubishi UFJ Financial Group (MUFJ) keiretsu.

History

The Japan Brewery Company, Limited, the forerunner of Kirin Brewery, was established in 1885, taking over the assets of the Spring Valley Brewery, first founded in Yokohama in 1869 by Norwegian-American brewer, William Copeland. In a deal brokered by Thomas Blake Glover, the Japan Brewery was incorporated in Hong Kong in the name of W.H. Talbot and E.H. Abbott with financial backing provided by a group of Japanese investors including Iwasaki Yanosuke, then-president of Mitsubishi.[1][2]

The Japan Brewery first began marketing Kirin Beer in 1888. The Kirin Brewery Company was established as a separate legal entity in February 1907, purchasing the assets of the Japan Brewery and expanding the business in an era of growing consumer demand. Kirin Brewery built on the traditions of the Japan Brewery retaining the use of malted grains and hops imported from Germany and employing German brewers to oversee production. An exclusive partnership with Meidi-ya proved highly successful in the marketing of Kirin's beers both in Japan and overseas.[3]

Corporate overview

A bottle of Kirin Ichiban

Kirin Brewery sells two of the most popular beers in Japan: Kirin Lager, one of the country's oldest beer brands which started brewing in 1888; and Ichiban Shibori. Within the happoshu (low-malt) category, Kirin Tanrei is the top seller. Kirin handles domestic distribution for several foreign brands, including Budweiser and Heineken.

Kirin's brewery operations also extend overseas, through strategic alliances, subsidiaries, and affiliates, to China, Taiwan, Australia, the Philippines, Europe, New Zealand and the United States. The company holds a 100%[4] stake in Lion Nathan Limited, a consolidated subsidiary that is based in Australia but has particularly important operations in China. Kirin has a 48%[5] stake in San Miguel Brewery, the dominant brewer in the Philippines. Kirin now applies its fermentation technology to areas such as plant genetics, pharmaceuticals, and bioengineering. Although brewing and related businesses remain the core of Kirin's activities, the company is also involved in several other sectors: hard liquor, wine, soft drinks, and food products.

In Japanese, "kirin" can refer to giraffes, or to Qilin, the mythical hooved Chinese chimerical creatures. Kirin Brewery is named after the latter.

On 14 July 2009, Kirin announced that it was in negotiations with Suntory on a merger.[6] On 8 February 2010, it was announced that negotiations between the two had been terminated.[7]

In early 2010 Kirin's Agribio business was sold to Dutch H2 Equity Partners; now it's part of Dümmen Orange.[8]

In 2010, 23.4 percent of Kirin's sales were made overseas, the highest overseas revenue among all Japanese breweries.[9]

In October 2011, the court decided that Kirin could buy a majority stake in family-run Brazilian beer Schincariol. Kirin bought a 50.45 percent stake in 2011, valued at $2.6 billion.[10]

In November 2011, Kirin Holdings Company agreed to buy out the shareholders in Brazilian beermaker Schincariol Participacoes e Representacoes, completing its biggest acquisition as it seeks growth in emerging markets ($1.35 billion was paid for the 49.54 percent stake, giving it control of all outstanding shares).[11]

In November 2012, Kirin changed Schincariol's name to Brasil Kirin.[12]

In 2013 Kirin joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.[13]

In February 2013, Charoen Sirivadhanabhakdi bought the 15% stake of Singapore’s Fraser & Neave (F&N), a property-to-drinks conglomerate, from Kirin for USD $1.6 billion.[14]

In July 2014, Kirin announced its intention to revive the Spring Valley Brewery brand as a wholly owned subsidiary company to focus on producing and retailing microbrewery style beers produced using traditional ingredients and brewing methods.[15]

Holdings in Japan

Alcoholic beverage business

Soft drink business

Logistics

Engineering

Restaurants

Real estate

Other core businesses

Nutrient food

Agribio

Food

Health

Holdings outside Japan

Alcohol business

Soft drink business

Pharmaceutical business

Agribio business

Other business

See also

References

  1. ↑ "The History of Kirin". Kirin Holdings Corporate History. Kirin Holdings. Retrieved 5 July 2014.
  2. ↑ Alexander, Jeffrey W. (2013). Brewed in Japan: The Evolution of the Japanese Beer Industry. Vancouver, BC, Canada: UBC Press. p. 19. ISBN 978-0-7748-2504-7.
  3. ↑ "The History of Kirin". Kirin Holdings Corporate History. Kirin Holdings. Retrieved 7 July 2014.
  4. ↑ News Kirin Holdings. 2009
  5. ↑ Kirin Holdings Completes Acquisition of San Miguel Brewery Shares Kirin Holdings. 22 May 2009. Retrieved 4 February 2014.
  6. ↑ キリン：サントリーと経営統合へ交渉 - 毎日ｊｐ(毎日新聞) Mainichi Shimbun (Retrieved 13 July 2009)
  7. ↑ Termination of Merger Negotiation with Kirin Suntory News Release (Retrieved 8 February 2010)
  8. ↑ H2 Acquires Agribio from Kirin, February 19, 2010
  9. ↑ "Asahi Plans Southeast Asia Takeovers, Seeking Wider Margins". Retrieved 16 December 2011.
  10. ↑ "Kirin wins Schincariol takeover court case". BBC. 12 October 2011. Retrieved 4 February 2014.
  11. ↑ "Kirin Buys Out Brazil’s Schincariol, Completing Record Deal". Business Week. 7 November 2011.
  12. ↑ "Schincariol Is Now Brasil Kirin". 13 November 2012.
  13. ↑ "Home | Producers' Commitments". Producers' Commitments. Retrieved 2015-12-23.
  14. ↑ "Thai tycoons go for it in multi-billion deals". Investvine. 4 February 2013. Retrieved 15 March 2013.
  15. ↑ Kim, Chang-Ran (July 16, 2014). "Japan's Kirin pushes into craft beer to halt market share slide". Reuters. Retrieved 24 July 2014.
  16. ↑ "F&N shares hit record high as tussle continues". Channel News Asia. Retrieved 26 July 2012.
  17. ↑ "Kirin Buys Remaining Shares of Brazil's Schincariol". Wall Street Journal. 4 November 2011. Retrieved 18 February 2012.
  18. ↑ Denis Paiste (6 April 2007). "Moxie, same taste, new owner". New Hampshire Union Leader (Union Leader Corporation). p. B3. Retrieved 25 November 2007.

External links

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