Kalyan Jewellers

Kalyan Jewellers
Private
Industry Jewellers
Successor T.S. Kalyanaraman
Founded 1993
Founder T.S. Kalyanaraman
Headquarters Thrissur, Kerala
Area served
 Pan India
Key people
 T.S. Kalyanaraman
Products Jewellery
Revenue Increase ₹94.73 billion (US$1.4 billion)
Owner Kalyan Group
Number of employees
 8,000
Website www.kalyanjewellers.net/

Kalyan Jewellers is the largest[1] jewellery chain in India. It is headquartered in Thrissur, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. It employs around 8,000 people in India. T.S. Kalyanaraman started the first jewellery shop in 1993, named Kalyan Jewellers in Thrissur with a capital of ₹7.5 million (US$110,000). The chain has 79 showrooms across India and GCC. [2][3][4][5][6][7][8][9][10]Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013.[11] Global Private Equity Fund Warburg Pincus made an investment of $200 Million (INR 1200 Cr) in Kalyan Jewellers in October, 2014.[12]

Brand Ambassadors

Kalyan Jewellers showroom in Thrissur City, Kerala

Amitabh Bachchan & Jaya Bhaduri Bachchan (North India), Manju Warrier (Kerala), Aishwarya Rai Bachchan (All Locations), Nagarjuna Akkineni (Telangana & Andhra Pradesh), Prabhu Ganesan (Tamil Nadu) and Shivaraj Kumar (Karnataka) are the brand ambassadors of the Kalyan Jewellers. Earlier Miss Universe 1994 Sushmita Sen was the ambassador. According to media reports, Aishwarya Rai Bachchan has charged ₹100 million (US$1.5 million) per year for a two-year deal with Kalyan. The advertising and marketing budget of Kalyan is around ₹900 million (US$13 million).[13][14]

References

  1. ↑ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
  2. ↑ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
  3. ↑ "Kalyan Jewellers in expansion mode". Business Standard. Retrieved 2012-03-15.
  4. ↑ "Kalyan Jewellers to open Kottyam store today". The Hindu. Retrieved 2012-03-15.
  5. ↑ "Nagarjuna opens Kalyan Jewellers showroom today". The Hindu. Retrieved 2012-03-15.
  6. ↑ "Kalyan Jewellers enters Karnataka with Hatrick Hero Shivaraikumar as their Brand Ambassador". This Week Bangalore. Retrieved 2012-03-15.
  7. ↑ "Nagarjuna is brand ambassador for Kalyan Jewellers". The Hindu Businessline. Retrieved 2012-03-15.
  8. ↑ "Sushmita Sen, Kalyan's brand ambassador". The Hindu. Retrieved 2012-03-15.
  9. ↑ "Kalyan Jewellers jet set on a ‘time machine'". The Hindu Businessline. Retrieved 2012-03-15.
  10. ↑ "Jewellers now flying high". The Hindu. Retrieved 2012-03-15.
  11. ↑ "Indian Jeweler Becomes Billionaire as Gold Price Surges". Bloomberg. Retrieved 2013-01-22.
  12. ↑ "Warburg Pincus | Venture Intelligence". www.ventureintelligence.com. Retrieved 2015-11-26.
  13. ↑ "Nilesh or Sushmita for Kalyan Jewellers?". Pink Villa. Retrieved 2012-08-18.
  14. ↑ "Kalyan Jewellers charts expansion, with Rs 90 cr marketing budget". Campaign India. Retrieved 2012-08-18.
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