MyTV Northern California

KRVU-LD/KZVU-LD/KECA-LD
KRVU-LD: Chico, California KZVU-LD: Redding, California KECA-LD: Eureka, California United States

Branding	MyTV
Slogan	"The Northstate's Sports Leader"
Channels	Digital: KRVU-LD: 22.1 (UHF) KZVU-LD: 21.1 (UHF) KECA-LD: 29.2 (UHF)
Affiliations	MyNetworkTV (2006-present) The CW (KECA-LD)
Owner	Bonten Media Group (California Broadcasting, Inc.)
First air date	1993 (1993)
Former affiliations	UPN (1997-2006)
Transmitter power	6 kW
Licensing authority	FCC
Public license information:	Profile CDBS

KRVU-LD Channel 21 (also known as MyTV Northern California) is the My Network TV affiliate serving Northern California (aka the "Northstate") and is based in Redding, California. The station is owned by California Broadcasting, Inc., a subsidiary of Bonten Media Group. The station's vice-president and general manager is Andrew Stewart. It is shown as a repeater station in Eureka, California, on KECA-LD Channel 29.2 (KECA Channel 29.1 is an affiliate of The CW.)

Bonten owns ABC affiliates KRCR-TV in Redding and KAEF-TV in Eureka. Bonten also operates KCVU in Chico and KBVU in Eureka (both Fox affiliates, of which also MyTV was formerly a DT subchannel of both stations) owned by Esteem Broadcasting; as well as three other stations in Chico, KUCO-LP (Univision), KXVU-LP (Telemundo) and KKTF-LD (UniMás) with low-powered translators in Redding and Eureka, also owned by California Broadcasting. KRVU broadcasts on cable channel 13 on Comcast in Chico and Charter in Redding and on Suddenlink cable channel 5 in Eureka.

KRVU has long been the Northstate's broadcast source for KTVU's Ten O'Clock News and the region's sports flagship station for the San Francisco Giants and Sacramento Kings. MyTV has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990s.

KRVU Redding, KZVU Chico, and KVIQ 17.2 Eureka (formerly KEMY, now owned by Redwood Television Partners, a subsidiary of Frontier Radio Management) (all UPN affiliates) became the primary affiliate of the newly formed My Network TV on September 5, 2006. They were an affiliate of UPN since the mid-1990s, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting) and Bonten Media recently started a new CW station in Eureka. All stations merged into a regional station in April 2009, as part of the start of an ongoing consolidation of local media north of Greater Sacramento and the San Francisco Bay Area.

Other local programming

The Moriss Taylor Show (1997-present)

MyTV began airing reruns of The Moriss Taylor Show, claimed to be the longest-running locally produced television program in Northstate history, in 1997 after the show's parent station KHSL-TV cancelled it following that station's purchase by Catamount Broadcasting. Shows from the late 1980s through 1995, produced and taped at the KHSL-TV studios, continue to air Saturday mornings at 10:00am on My 21. The show also aired Saturday afternoons at 1:30pm on sister station KFBI-LD My 48 in Medford before being replaced by Celebrate Jesus with Arbee Freeman.

So You Want To Be A Star (2005)

MyTV debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU Fox 20 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

CA Shotguns (2011)

A hunting show in Northern CA. originally produced by Corbett Productions of Redding CA. With local, Dan Corbett no longer in business, in 2012 the former Crew members went to form the successful video production Company "Digital Motion Factory".

Digital television

Digital channel

Channel	Video	Aspect	PSIP Short Name	Programming^[1]^[2]^[3]
21.1	480i	4:3	KRVU-LD	Main programming / MyNetworkTV
22.1			KZVU-SD
29.2			KVIQ-My
29.1			KVIQ-CW	Eureka CW

Early Switch

KCVU, along with KHSL-TV and KNVN ceased analog operations on December 22, 2008. KCVU ceased analog operations early because the post-transition tower is complete and has been up and running for at least seven months; same case with KHSL. In the case of KBVU and its sister stations, the transition for some was much later as KUCO-LP, KXVU-LP, KKTF-LD, and both KBVU and MyTV's analog translators remained analog through late 2009/early 2010 when the Sainte Television Group ended all of its analog operations.

KVIQ and KBVU already made the switch on November 28, 2008.

High Definition

Most Fox programs on KCVU broadcast from 8 PM, are broadcast in HD, including most sporting events on weekends such as Major League Baseball, NASCAR and NFL Football. Most MyNTV programs on KRVU that are a part of its normal programming hours (8-10 PM) which are normally broadcast in HD, are broadcast on KRVU in SD, but will be broadcasting in HD soon since MyTV is now on its own channel.

Merger with Eureka Television Group

On April 27, 2009, KRVU/KZVU merged its operations with sister station KEMY in Eureka, California, and both stations were rebranded "Northern California's My TV". The Eureka station, now known as KVIQ-DT 17.2, has essentially become KRVU's repeater station. In the near future, the Spanish-language stations will also start translators in Redding and Eureka. The Eureka Television Group has unveiled a new website, but the company itself is in the process of merging with the Chico stations to form the "Sainte Television Group."

Sale to Bonten Media Group

KRVU and its sister stations were sold to Bonten Media Group in 2012. (The flagship station of Sainte, KCVU FOX 20, was sold to Esteem Broadcasting, but is operated by Bonten.)

References

External links

Broadcast television in Northern California, including Redding and Chico

Reception may vary by location and some stations may only be viewable with cable television

English channels	KRCR (7.1 ABC, 7.2 Me-TV, 7.3 Movies!) KIXE (9.1 PBS, 9.2 Create, 9.3 World) KMCA-LD 10 (Youtoo) K11VZ-D 11/KRDT-CD 23 (Religious) KHSL (12.1 CBS, 12.2 CW) K19FY 19 (silent) KCVU (20.1 Fox, 20.2 This TV) KRVU-LD (21.1 MyNetworkTV) KZVU-LD (22.1 MyNetworkTV) KRDT-LD (23.1 Religious, 23.2 HSN) KNVN (24.1 NBC, 24.5 AccuWX) KGEC-LD (26.1 RTV, 26.2 Tuff TV, 26.3 The Family Channel, 26.4 NASA) KKPM-CA (28.1 Religious, 28.2 HSN) K33HH 33 (KBLN-TV/3ABN) K50GP 50 (TBN) K15HV-D (73.1 3ABN)

Spanish channels	K11VZ-D/KRDT-CD (11.4/23.4 K49KS-D 49.2) KNVN (24.2 Telemundo) KUCO 27 (UNI) KKTF-LD (30.1 UniMás) KRHT 41 (AZA)

Regional cable channels	CSN Bay Area CSN West

Adjacent locals	Sacramento KCRA (3.1 NBC) KVIE (6.1 PBS, 6.3 V-me) KXTV (10.1 ABC) KOVR (13.1 CBS)

Defunct locals	KRDN-LP (5 DS) KXVU-LP (17 TMD) K46DQ (46 Network One)

California television Bakersfield Chico–Redding Eureka Fresno Las Vegas NV Los Angeles Medford OR Monterey Inland Empire (Palm Springs) Reno NV Sacramento San Diego San Francisco Santa Barbara El Centro CA / Yuma AZ

Broadcast television on California's North Coast, including Eureka

Reception may vary by location and some stations may only be viewable with cable television.

Local stations	KIEM (3.1 NBC) KEET (13.1 PBS, 13.2 World, 13.3 Create) KVIQ (17.1 CBS) KAEF/K12JJ-D (23.1/7.1 ABC, 23.2/7.2 Me-TV. 23.3/7.3 Movies!) KBVU (28.1 FOX, 28.2 This TV, 28.3 Cozi) KECA-LD (29.1 The CW, 29.2 MyNetworkTV) K36HM-D (36.1/12.1 ABC→ KDRV-TV, 36.2/12.2 AntTV) K39KR-D (39.1/11.1 CBS→ KCBY-TV, 39.2/11.2 This, 39.3/11.3 Grit)

Cable channels	CSN Bay Area

Adjacent locals	San Francisco KTVU 2 (FOX) KRON 4 (MNTV) KPIX 5 (CBS) KGO 7 (ABC) Sacramento KCRA 3 (NBC) Medford KOBI 5 (NBC) KBLN 30 (3ABN)

Defunct	K47EH 47 (TBN) KBSC 49 (Ind)

California television Bakersfield Chico–Redding Eureka Fresno Las Vegas NV Los Angeles Medford OR Monterey Inland Empire (Palm Springs) Reno NV Sacramento San Diego San Francisco Santa Barbara El Centro CA / Yuma AZ

MyNetworkTV network affiliates in the state of California

KOTR-LP 2 (Gonzales/Monterey/Salinas) KEYT-DT 3.2 (Santa Barbara) KRON 4 (San Francisco) KAIL 7 (Fresno) KECY 9 (El Centro) KCOP 13 (Los Angeles) KRVU-LD 21 / KZVU-LD 22 / KVIQ-DT 17.2 (Redding/Chico/Eureka) KUVI 45 (Bakersfield) XHDTV 49 (Tecate, BC/ San Diego)¹ KPSE-LD 50 (Palm Springs) KQCA 58 (Stockton/Sacramento/Modesto) ¹XHDTV is licensed to Tecate, Mexico, but primarily serves viewers in the San Diego market.

See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in California

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