KVDU

KVDU

City of license	Houma, Louisiana
Broadcast area	New Orleans metropolitan area Baton Rouge, Louisiana
Branding	Voodoo 104
Slogan	'90s to Now
Frequency	104.1 MHz (also on HD Radio)
First air date	November 15, 1968 (as KHOM-FM)
Format	Adult Top 40 HD2: New Rock
ERP	100,000 watts
HAAT	593 meters
Class	C
Facility ID	34528
Callsign meaning	K Voo DU (a play on the "doo" in Voodoo)
Former callsigns	KHOM-FM (1968-1998) KUMX (1998-2001) KFXN-FM (2001-2002) KSTE-FM (2002-2005) KHEV (2005-2006) KYRK (2006-2010) KOBW (2010-2011)
Owner	iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.)
Sister stations	WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD, WYLD-FM
Webcast	Listen Live
Website	voodoo104.com

KVDU (Voodoo 104) is an adult top 40 outlet serving the New Orleans area. The iHeartMedia, Inc. station is licensed to Houma, Louisiana and broadcasts at 104.1 MHz with an ERP of 100 kW. Its transmitter is located in South Vacherie, Louisiana, and its studios are located in Downtown New Orleans.

History

When 104.1 originally signed on the air on November 15, 1968, it was KHOM-FM. It was licensed to Houma, Louisiana and only targeted that area, but in 1989, it moved its transmitter atop the 2,000 foot 92.3 (WCKW-FM) tower in Vacherie, Louisiana, allowing the signal to penetrate into the New Orleans and Baton Rouge areas, as well as the Lafayette area and many counties in Mississippi. The station remained licensed to Houma, but dropped the MOR format for oldies, which is how it remained until late 1994 when B-97 (WEZB-FM) abandoned their Top 40 programming in favor of News/Hot Talk. The owner, Raymond A. Saadi, decided to leave the suffering oldies format and fill the vacant Top 40 slot as "Mix 104.1." The station kept the heritage KHOM calls for a period of time, then eventually changed them to KUMX to reflect the "Mix" format. The station was later bought by iHeartMedia (then known as Clear Channel Communications), who also owned/acquired four other FM's; WQUE-FM, WYLD-FM, WNOE-FM, and KMEZ, which was KKND (Alternative rock) at the time, and located at 106.7 on the FM dial. Because Clear Channel owned other stations in the market, they tightened Mix 104.1's playlist in order to avoid crossing into their other stations' audience.

The move to Top 40 paid off ratings-wise until 2000 when WEZB-FM fully evolved back into the original Top 40 outlet in New Orleans. At this point, the playlist on Mix 104.1 had been extremely small for some time. People in the New Orleans area responded to the tight playlist and the heritage Top 40's return by making the switch back to WEZB-FM. The ratings fell and continued to slowly fall. On Friday, June 29, 2001, at 6 AM, "Mix" signed off with "When It's Over" by Sugar Ray. It then began stunting with construction sound effects. It flipped to classic rock as "104-1 The Fox" (under new calls KFXN-FM) at 5 PM that same day, and debuted with an "All Beatles Weekend." The first song played was "Sgt. Pepper's Lonely Hearts Club Band." Unfortunately, the new format quickly turned out to be a dismal failure. In 2002, it returned to top 40 as the adult-leaning "104.1 KISS-FM" (under new calls KSTE-FM) but wasn't getting the audience it needed to stay afloat. By November 2003, it shifted to Rhythmic Top 40, but this didn't help their ratings. In July 2005, it flipped to a gospel format as "Hallelujah 104.1", under new calls KHEV.

After 13 months in the gospel format, Clear Channel decided to replace it with active rock on November 13, 2006, and in the process, inherited "The Rock of New Orleans" slogan from sister station WRNO-FM, who on the same day dropped their heritage rock/classic rock for all-talk.

On November 20, 2006, Clear Channel decided to keep the WRNO calls at 99.5 and replace the KHEV calls with the new calls KYRK.

On July 1, 2010, KYRK changed their format to classic rock, branded as "104.1 The Brew". The station's former format was moved to their HD2 signal at that time. On July 19, 2010, KYRK changed their call letters to KOBW to go with the "The Brew" branding. "The Brew" was positioned as "Classic Rock for a New Generation", which played mostly late 60s, 70s, 80s, and early 90s classic rock tracks. Unfortunately, the ratings for "The Brew" were not as promising.

On June 30, 2011, KOBW changed their format to a "GenX"-type adult top 40 format as "Voodoo 104", with emphasis on retro-themed hits from the late 1980s, 1990s and early 2000s, along with current hits, using the slogan "Retro, Rock, Dance, & Everything In Between". The Brew's final song was "It's The End of The World As We Know It (And I Feel Fine)" by R.E.M., while Voodoo's first song was "Let's Get It Started" by The Black Eyed Peas. The following day, KOBW changed their call letters to KVDU to go with the "Voodoo 104" branding.

As of January 2012, KVDU has begun shifting towards a conventional Adult Top 40 direction with most of the retro and "Gen X" songs being reduced and more currents being played. A majority of the currents tend to lean Rhythmic, but do balance out with Hot AC tracks in the mix.

As of early 2014, the station dropped the "Retro, Rock, Dance, & Everything In Between" slogan in favor of the new slogan "90's to Now."

External links

Voodoo 104 website

Query the FCC's FM station database for KVDU

Radio-Locator information on KVDU

Query Nielsen Audio's FM station database for KVDU

Radio stations in the New Orleans, Louisiana market

By AM frequency	600 690 750 800 830 870 940 990 1010 1060 1230 1280 1320 1350 1540 1560

Shortwave radio stations	7.505

By FM frequency	88.3 88.7 89.1 89.9 90.7 91.1 91.5 92.3 93.3 94.3 94.7 94.9 95.1 95.3 95.7 96.3 97.1 98.5 98.9 99.5 100.3 101.1 101.9 102.3 102.9 104.1 104.5 105.3 106.1 106.7 107.5

NOAA Weather Radio frequency	162.475 162.550

Digital Radio	89.1-1 89.9-1 89.9-2 89.9-3 90.7-1 90.7-2 93.3-1 93.3-2 95.7-1 95.7-2 97.1-1 97.1-2 98.5-1 98.5-2 99.5-1 99.5-2 101.1-1 101.1-2 101.9-1 101.9-2 104.1-1 104.1-2 105.3-1 105.3-2

By callsign	K242CE KGLA KHB43 KKND KKNO KLRZ KMEZ KNOL KVDU KWMZ-FM WBOK WBSN-FM WCKW WEZB WFNO WGSO WGUO WHIV-LP WKBU WLMG WLNO WNKV WNOE-FM WNOZ-LP WODT WOTB WQNO WQUE-FM WRBH WRJW WRKN WRNO WRNO-FM WSHO WSLA WTIX-FM WTUL WVDL-LP WVOG WWL WWL-FM WWNO WWOZ WWWL WXDR-LP WXL41 WYLD WYLD-FM WYLK WZRH

Internet radio stations	Crescent City Radio

Defunct	WASO WBYU WLDC

Nearby radio markets Baton Rouge Biloxi-Gulfport-Pascagoula, MS Houma Lake Ponchartrain See also List of radio stations in Louisiana

Radio stations in the Baton Rouge, Louisiana market

By FM frequency	88.1 88.5 89.3 89.7 90.3 91.1 91.5 91.9 92.3 92.7 93.1 93.7 94.1 95.1 95.3 96.1 96.5 96.9 97.3 97.7 98.1 99.1 99.9 100.7 101.5 102.5 102.9 103.3 103.7 104.1 104.5 104.9 105.5 106.1 106.5 107.3 107.9

By AM frequency	870 910 1150 1210 1260 1300 1380 1460 1550 1590

NOAA Weather Radio frequency	162.400

By callsign	K237EW K249DV K275AL K279AL KAJD-LP KBRH KDDK KHB46 KHXT KKAY KLSU KNXX KPAE KQXL-FM KRVE KSMB KTDY KVDU KXKC KYFJ WBKL WBRH WBRJ-LP WBRP WDGL WEMX WFMF WHYR-LP WIBR WJBO WJFM WLRO WMIY-LP WNXX WPFC WPYR WRKF WRKN WRQQ WSGX-LP WTGE WTQT-LP WUBR WWL WWRA WXOK WYNK-FM

Nearby radio markets Alexandria Houma Lafayette Lake Ponchartrain New Orleans McComb-Brookhaven Natchez See also List of radio stations in Louisiana

Radio stations in the Houma, Louisiana area

By AM frequency	640 870

By FM frequency	88.3 90.5 91.5 92.3 94.9 96.7 97.7 104.1 106.3

NOAA Weather Radio frequency	162.475

By callsign	KCIL KDLC KIH23 KNSU KTIB KTLN-FM KUHN KVDU KXOR-FM WGUO WRKN WWL

Nearby radio markets Baton Rouge Lafayette New Orleans See also List of radio stations in Louisiana

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox Sports Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

Coordinates: 29°57′13″N 90°43′25″W / 29.95361°N 90.72361°W / 29.95361; -90.72361

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