KLYY

KLYY
City of license	Riverside, California
Broadcast area	Riverside-San Bernardino, California Greater Los Angeles Area
Branding	José 97.5
Slogan	"Toca lo que Quiere"
Frequency	97.5 MHz (also on HD Radio) HD2: Hispanic Oldies
First air date	1959 (as KDUO)
Format	Spanish Adult Hits
ERP	72,000 watts
HAAT	557 meters
Class	B
Facility ID	58809
Former callsigns	KDUO (1959-1992) KHTX (1992-1994) KHTX-FM (2/1994-12/1994) KVAR (1994-1997) KSSE (1997-2003)
Owner	Entravision Communications (Entravision Holdings, LLC)
Webcast	Listen Live
Website	jose975.com

KLYY (97.5 FM, "Jose 97.5") is a radio station located in Riverside, California, broadcasting to the Riverside-San Bernardino, California and Greater Los Angeles area. KLYY airs a Spanish adult hits music format. It operates from studios in Los Angeles and the transmitter tower is in San Bernardino National Forest.

History

KLYY signed on in 1959 under the call letters of KDUO, airing religious programming. The KDUO call letters were used as it is the acronym for the phrase, "D o U nto O thers...".

KDUO would later adopt an easy listening music format. However, the format was in decline in the 1980s and KDUO's ratings were in a steady decline. In the spring of 1992, KDUO dropped the easy listening music format in favor of oldies branded as "K-Hits 97.5". The KDUO call letters were changed to KHTX to match its new branding.

However, the ratings did not improve much which might be attributed to their marketing strategy. Instead of a direct challenge to KOLA, which was airing a similar format via satellite, it elected to target KRTH which was not successful likely because it did not cover the entire Greater Los Angeles area and competition was fierce as KCBS-FM aired an oldies music format at this time.

In 1994, KHTX dropped the oldies music format in favor of a country music format. This put KHTX in direct competition with KFRG which had a loyal listening audience evident by its high ratings. KHTX was acquired by Noggales Broadcasting and the format was yet again changed in 1995. This time in favor of Spanish hits under the call letters KVAR as Variedades 97.5. In 1997, the station was rebranded as "Super Estrella" adopting the call letters of KSSE. On January 16, 2003, KSSE moved to 107.1 FM and a call letter swap landed the present KLYY call letters on 97.5 FM.

History of the KLYY call letters

From 1996-1999, KLYY was known as alternative rock Y107 at 107.1. Spanish Hits station, Viva (KLYY, KVYY, KSYY), operated on the 107.1 frequency from 1999-2003 but was divested by Big City after filing for Chapter 11 bankruptcy. 107.1 is now KSSE, a Spanish Contemporary Hits station known as "Super Estrella."

External links

KLYY official website

Query the FCC's FM station database for KLYY

Radio-Locator information on KLYY

Radio stations in the Riverside/San Bernardino, California market

By AM frequency	590 1050 1240 1290 1350 1370 1410 1440 1490 1510 1570 1670

By FM frequency	87.7¹ 88.3 88.7 88.9 89.1 89.7 90.1 91.9 92.9 93.5 94.3 94.5 95.1 96.1 96.7 97.5 98.1 98.3 98.3 99.1 99.9 100.9 101.3 101.7 103.3 103.9 104.7 105.5 105.7 106.5 106.9 ¹ Audio for TV channel 6 (KRPE-LP/Rel)

By callsign	K251AH K252BF K295AI KAEH KATY-FM KCAA KCAL KCAL-FM KDEY-FM KEZY KFNY KFRG KGGI KGIC-LP KHPY KHTI KJVA-LP KKDD KLRD KLYY KMET KMYT KOLA KPRO KQIE KRCV KRQB KCAA KSDW KSGN KSPA KSPC KTDD KTIE KTMQ KUCR KUOR KVCR KWRM KXFG KXRS KXSB K293CF

Nearby radio markets Barstow High Desert/Eastern Sierra Los Angeles Palm Springs San Diego Victor Valley See also List of radio stations in California

Spanish-language radio stations in the state of California

Stations	KAEH – Beaumont KAFY – Bakersfield KALI – West Covina KATD – Pittsburg KAZA – Gilroy KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBFP-FM – Delano KBHH – Kerman KBKY – Merced KBLA – Santa Monica KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KCVR-FM – Columbia KDBV – Salinas KEBN – Garden Grove KEPD – Ridgecrest KERU – Blythe KESQ – Indio KEXA – King City KEYQ – Fresno KFSD – Escondido KFSG – Roseville KFSO – Visalia KFVR – Crescent City KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHJ – Los Angeles KHPY – Moreno Valley KIDI – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJE-FM – Placerville KMJV – Soledad KMLA – El Rio KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNCR – Fortuna KNTO – Chowchilla KODV – Barstow KOND – Clovis KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Hanford KRHM – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES – Seaside KSJO – San Jose KSJV – Fresno KSKD – Livingston KSLK – Visalia KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTIQ – Merced KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTRB – San Francisco KTSE – Patterson KUBO – Calexico KUFW – Woodlake KUNA-FM – La Quinta KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Hollister KXTS – Geyserville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other

Entravision Communications

Radio stations

Television stations
(by affiliation)

Others	CW KCWT-CD KREN-TV KRNS-CD Fox KCBA¹ KFXV-LD KXFX-CD KXOF-CD WJAL ind. XHRIO-TDT² MMax MNTV KXOF-CD XHDTV-TDT² XHAS-TDT² TMD

UniMás	KAJB³ KCRP-CD KDJT-CD KDTF-LD KELV-LD KETF-CD KEUS-LD KNVV-LP KREN-TV KTFD-DT⁴ KTFN-TV KTFQ-DT⁴ KTFV-CD WMDO-CD WFTT-DT⁴ WOTF-DT⁴ WUTF-DT⁴

Univision	KANG-LP KBNT-CD KBZO-LD KCEC KDCU-DT⁵ KINC KINT-TV KLDO-TV KLUZ-TV KNVO KORO KPMR KREN-TV KSMS KUPB KVSN KVYE WFDC⁴ WUNI WUVN WVEA WVEN

¹ Owned by Seal Rock Broadcasters, operated by Entravision.
² Owned by a Mexican company, operated by Entravision
³ Owned by Calipatria Broadcasting Company, LLC, but operated by Entravision.
⁴ Owned by Univision, operated by Entravision
⁵ Owned by Entravision, but operated by Schurz Communications under a JSA

Coordinates: 34°14′04″N 117°08′27″W / 34.2345°N 117.1409°W / 34.2345; -117.1409

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