Julai (soundtrack)

Julai

Album cover
Soundtrack album by Devi Sri Prasad
Released 10 June 2012 (2012-06-10)
at Hitex Exhibition center,
Madhapur,
Hyderabad
Recorded 2012
Genre Film soundtrack
Length 24:38
Label Aditya Music
Producer Devi Sri Prasad
Devi Sri Prasad chronology
Gabbar Singh
(2012)		 Julai
(2012)		 Dhamarukam
(2012)

Julai is the feature film soundtrack of the 2012 action comedy film of the same name starring Allu Arjun, Ileana D'Cruz, Sonu Sood and Rajendra Prasad. Directed by Trivikram Srinivas, the film's music and background score was composed by Devi Sri Prasad marking his second collaboration after Jalsa in 2008.[1] The Official Soundtrack Album consists of 6 songs composed by Devi Sri Prasad and Ramajogayya Sastry, Sri Mani and Devi Sri Prasad himself penning the lyrics. Being recorded in 2012, the film's Soundtrack Album was launched on June 10, 2012 in a grand promotional event at Hitex Exhibition Center in Madhapur, Hyderabad on Aditya Music label. The audio received positive response from both critics and audience alike. Musicperk.com, a famous music website rated Julai as one of the best albums of the year 2012, rating it 9/10.[2]

Production

Trivikram roped in Devi Sri Prasad to compose music for this film post the success of the Soundtrack of Gabbar Singh which would mark his next collaboration with him after Jalsa in 2008 and Devi Sri Prasad's Fourth collaboration with Arjun after Arya, Bunny and Arya 2 in the past.[3] Sri Mani, who was well known for his lyrics in the films 100% Love and Love Failure wrote 3 songs in the film. Devi Sri Prasad too penned lyrics for a song to which popular Pakistani singer Adnan Sami provided the vocals. Its background music was used in the first teaser which received positive response. In May 2012, Aditya Music bagged the audio rights of the film for a whopping amount of ₹7 million.[4][5] The audio teaser was released in June 2012 by the production house which raised expectations on the audio further.[6] The Soundtrack Album was officially launched on June 10, 2012 at Hitex Exhibition Center in Madhapur, Hyderabad. Pawan Kalyan attended the function as the chief guest while Allu Arjun, Tamannaah, Dasari Narayana Rao, S. S. Rajamouli, Srinu Vytla, Sai Dharam Tej, Ali, Nagendra Babu, Dil Raju, Harish Shankar, B.V.S.N. Prasad attended the audio function. However Devi Sri Prasad couldn't attend the audio function.[7]

In the UK, the BBC Asian Network radio station officially play listed the track O Madhu on 22 June 2012 marking it as the first Telugu song to be play listed there.[8] In July 2012, the promotional music video of the song Pakado Pakado was released by Devi Sri Prasad in his Twitter, which was canned in Khurshid Jha Devdi College for Women, near Charminar, Hyderabad. The song featured a dance performance by Allu Arjun and Devi Sri Prasad and the vocals been sung only by Devi Sri Prasad while Malgudi Shubha too sang the song in the Soundtrack Album. This also became the first Telugu film to have a promotional music video.[9] The promotional video received terrific response from the audience and was used in the ending credits of the film.

Track list

Song Title Singers Lyricist Duration Description
"Julai" Suchith Suresan, Priya Himesh Ramajogayya Sastry 4:22 Title song of the film. Shot on Allu Arjun, Udaya Bhanu and Raghu Babu in special appearances[10]
"O Madhu" Adnan Sami Devi Sri Prasad 4:05 Shot on Allu Arjun and Ileana D'Cruz as a Montage song in Hyderabad and Dubai
"Osey Osey" Jassie Gift Sri Mani 4:14 Teasing song shot on Allu Arjun and Ileana D'Cruz. Raju Sundaram and Ali make special appearances in this song choreographed by the former
"Chakkani Bike Undi" Tippu, Megha Sri Mani 4:05 Romantic Duets shot on Allu Arjun and Ileana D'Cruz
"Mee Intiki Mundu" Sagar, Ranina Reddy Sri Mani 3:52
"Pakdo Pakdo" Malgudi Shubha, Devi Sri Prasad Ramajogayya Sastry 4:00 Background Score in Pre Climax, promotional song released before theatrical release of the film ft. Allu Arjun and Devi Sri Prasad

Reception

The Soundtrack Album received positive response from the critics. Musicperk.com gave a review stating "Julayi is an out and out youthful album from the mega combo (DSP & Bunny). All the songs project a sense of clean fun! On flip slide, the album lacks an out and out mass song and a best melody which is usually found in this combo. Nevertheless, the album has chances to become a chartbuster as it has its own elements in engaging the listeners and finally it is a well-mannered, Lovely and lively album by DSP" and rated the album 9/10.[11] 123telugu.com gave a review stating "DSP and Allu Arjun have teamed up quite successfully in the past and this current album Julayi has some pretty good tracks as well. Coming immediately after the smash hit Gabbar Singh, expectations are sky high over DSP’s work and he has managed to deliver a decent album. Allu Arjun is a terrific dancer and he has some good tunes in this album to showcase his potential. We will have to wait and see if Trivikram can elevate these songs to a new level with his picturization."[12] IndiaGlitz gave a review stating "Julayi will entertain those who do not expect much, but it might cause some disappointment for diehard DSP fans. It is a decent album, entertaining in its own way. Rama Jhogaya Sastry, Sri Mani and DSP himself pen the lyrics for this unusual album, whose songs centre more around the character Arjun as also actor Arjun. The vocals of Suchith Suresan, Priya Himesh, Adnan Sami, Tippu, Megha, Sagar, Ranina Reddy, Malgadi Subha are good."[13] way2movies.com gave a review stating "Devi Sri Prasad has delivered yet another energetic album for Allu Arjun through Julaayi. The songs are melodious, foot-tapping, catchy and highly energetic but Julaayi lacks freshness and variety in tunes. Nevertheless, the album is enjoyable and mainly targeted on the youngsters. DSP has composed fast-paced tunes keeping Allu Arjun, the stylish and one of the best dancers of Tollywood in mind. Enjoy the Julaayi music!!!"[14]

References

  1. ↑ "Devi Sri Prasad for Allu Arjun – Trivikram Combo". This is DSP Wordpress. Retrieved July 18, 2011.
  2. ↑ "Best of 2012-Telugu". Musicperk.com. Retrieved January 25, 2013.
  3. ↑ "Allu Arjun and Trivikram Srinivas team up for Julayi". Rediff.com. Retrieved August 8, 2012.
  4. ↑ "Aditya Music bags Julayi Audio". filmcircle.com. Retrieved May 22, 2012.
  5. ↑ "Julaayi Audio Rights Bagged By Aditya". maastars.com. Retrieved May 22, 2012.
  6. ↑ "Allu Arjun’s "Julayi" audio teaser". The Times of India. Retrieved Jun 6, 2012.
  7. ↑ "Julayi Audio Release". Bharatmovies.com. Retrieved Jun 10, 2012.
  8. ↑ "Asian Network – Playlist". BBC. Retrieved 2012-08-04.
  9. ↑ "First look of Pakado Music Video from Julayi". raagalahari.com. Retrieved Jul 17, 2012.
  10. ↑ "Udayabhanu to shake legs with Allu Arjun in Julayi Title Song". 19 July 2012. Retrieved 20 July 2012.
  11. ↑ "Julayi Music Review". Musicperk.com. Retrieved 11 June 2012.
  12. ↑ "Audio Review : Julai – Decent Allu Arjun – DSP combo". 123telugu.com. Retrieved 11 June 2012.
  13. ↑ "Julayi - An atypical DSP album". IndiaGlitz. Retrieved 14 June 2012.
  14. ↑ "Julayi Music Review". way2movies.com. Retrieved 11 June 2012.
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