Rendon Group

The Universal North Building (foreground) in Washington, D.C. and Rendon Group headquarters.

The Rendon Group is a public relations firm headed by John Rendon.

History

John Rendon

John Rendon began his career in Democratic Party politics with George McGovern’s 1972 presidential campaign. He later served as the Executive Director and Political Director of the Democratic National Committee; managed President Carter’s 1980 Democratic convention in New York; and subsequently worked as Director of Scheduling and Advance for President Carter's reelection campaign.^[1] In 1985, Rendon began working for clients internationally.^[2] The company was founded in 1981 and offers consulting and training in Strategic Communications, Crisis Communications, Public Affairs, Political Consulting, Media Monitoring and Analysis, Media Training, Media Relations, Opinion Polling, Social Media, and New Business Risk Analysis.^[3] According to the Rendon Group website, the company has worked in over 98 countries to date.^[4]

Iraq

A number of publications have reported on The Rendon Group’s work with the CIA in the 1990s. After allegation of inflated staff salaries, the CIA conducted an audit in 1995. ABC reported that the company spent $23 million in the first year of work. The CIA has not commented as to whether the claims were accurate.^[5][6]

OSI

The Office of Strategic Influence, or OSI, was a department created by the United States Department of Defense on October 30, 2001.^[7] According to a DOD IG Report, The Rendon Group never had any connection to OSI aside from a 60-day deployment.^[8] In February 2002, OSI provided a government contracting technical representative to assist in managing a work order given to The Rendon Group that was funded by the Office of the Assistant Secretary of Defense for Command, Control, Communications and Intelligence for the Joint Information Operation Task Force. This Task Order funded a 60-day deployment of two media advisors to Indonesia to support the embassy’s public diplomacy and opinion research. Later, DOD publicly disbanded the OSI following a backlash when Pentagon officials said the new office would engage in "black" disinformation campaigns, of which The Rendon Group was not a part.^[9][10]

Afghanistan

In December, 2005, the Chicago Tribune reported that the Rendon Group received $1.4 million in 2004 to help the Afghan government with media relations.^[11] According to the paper, President Karzai and Zalmay Khalilzad, then the U.S. ambassador to Afghanistan, were unhappy with the work.^[12] The article quoted Jeff Raleigh, who helped oversee Rendon in Kabul for the U.S. Embassy and later left the U.S. Embassy in September, as saying the contract was "a rip-off of the U.S taxpayer".^[13] Later Jeff Raleigh's Afghan supervisor said Jeff wanted full control of The Rendon Group and was out of his bound. Furthermore the same official, Ambassador Daod, in a signed letter said that The Rendon Group did a great job and really helped his office. Former Pentagon spokesman Richard McGraw said, "I think they did an excellent job in a tough circumstance."^[14] The company continued its working relationship with the Pentagon, who funded an additional $3.9 million project to create a media team for anti-narcotics programs.^[15] Advocates say Rendon helps fight propaganda from Islamic fundamentalists and strategize messaging for their clients. Critics say the Pentagon's use of media firms such as Rendon blurs the line between public relations and propaganda.

In late August 2009 Stars and Stripes reported that the Rendon Group was employed by US Forces Afghanistan to provide “news analysis and media assessment”, including profiling journalists writing on the war.[5] Stars and Stripes alleged that one of their reporters had been denied embedding access for refusing to highligh positive coverage. According to Air Force Capt. Elizabeth Mathias, a public affairs officer with U.S. Forces Afghanistan in Kabul, the reports were designed so that, “We know with whom we’re working.” She said that [DOD] had not “denied access to anyone because of what may or may not come out of their biography.” However DOD has moved from a “positive”, “neutral”, “negative” scale to one of accuracy. The work was intended to analyze how effectively the military is communicating its message and familiarize US Forces with the journalists covering the war. ^{[16] [16]}

References

• Bamford, James. "The Man Who Sold The War: Meet John Rendon, Bush's General in the Propaganda War." Rolling Stone November 17, 2005. [Winner of 2006 National Magazine Award in the category of "Reporting."]
• The Rendon Group.^[17] Letter to Editor Of Rolling Stone Magazine. The Rendon Group November 17, 2005. Accessed October 11, 2010.
• Foer, Franklin. "Flacks Americana: John Rendon's Shallow PR War on Terrorism," The New Republic May 20, 2002.
• Miller, Laura, and Sheldon Rampton. "The Pentagon's Information Warrior: Rendon to the Rescue". PR Watch 8.1 (Fourth Quarter 2001).
• Brand, Stewart. "John Rendon: 'Long-term Policy to Make the War on Terror Short.'" Report on talk presented by John Rendon at the Herbst Theatre, San Francisco, California. July 14, 2005. Information posted or re-posted by user "bkeating" in The Long Now Foundation (message board). July, 2005. Incl. text and link to audio download.
• Chatterjee, Pratap. Rendon wins hearts & minds in business, politics & war, CorpWatch, August 4, 2004.
• Goodman, Amy "The Man Who Sold the Iraq War." Democracy Now November 21, 2005.
• Hedges, Stephen J. "U.S. Pays PR Guru to Make Its Points." Chicago Tribune May 12, 2002.
• Stein, Jeff. "When Things Turn Weird, the Weird Turn Pro." TomPaine.com February 27, 2002.

Notes

External links

• Official website