Jim Steyer

James Pearson "Jim" Steyer (born 1956) is an American child advocate, civil rights attorney, professor and author. He is most known for founding Common Sense Media, an organization dedicated to improving media and entertainment lives for kids and families.^[2]

Prior to launching Common Sense Media, Steyer founded and served as Chairman and CEO of JP Kids, an educational media company for children. Steyer also founded and served as President of Children Now, a national child advocacy and media organization.^[3]

Steyer has been teaching courses as a professor at Stanford University in political science, education, civil rights and civil liberties for 25 years.^[4] He also authored two books: The Other Parent: The Inside Story of the Media’s Effect on our Children, which focuses on the effects certain media and government regulators have on children, and Talking Back to Facebook: The Common Sense Guide to Raising Kids in the Digital Age.^[5] Steyer hosted a weekly television segment called "Kids and the Media" on CBS-5 TV in San Francisco.

In 2011, the New York Times reported that Steyer was helping build the Center for the Next Generation, a nonprofit that aims to influence public policy debates focused on national children’s and energy issues.^[3]

When Google announced in January 2012 that it would be compiling data about users from across its many sites, Steyer was quoted as saying that "Even if the company believes that tracking users across all platforms improves their services, consumers should still have the option to opt out — especially the kids and teens who are avid users of YouTube, Gmail and Google Search.^[6]

Personal life

Steyer was born in New York City in 1956. His mother, Marnie (née Fahr), was a teacher of remedial reading at the Brooklyn House of Detention, and his father, Roy Henry Steyer, was a partner in the New York law firm of Sullivan & Cromwell.^[7][8] His father was Jewish^[9] and his mother Episcopalian.^[10][11] Steyer was highly influenced by his mother, who would sometimes bring him to class as her teaching assistant. In an article in the Los Angeles Times, Steyer’s college friend, Mike Tollin, said "[Jim’s] whole focus on kids comes from his close relationship with his mother…She was the kind of woman who would sit you down, ask you how things were, and you felt like you needed to tell her the truth."^[12]

Steyer graduated early from Philips Exeter Academy in New Hampshire and worked with his mother teaching remedial reading at a public school in Harlem.^[13] Steyer later graduated Phi Beta Kappa from Stanford University where he was awarded the Lindsey Peters Award for Outstanding Work in American Government.^[3] After two years of community development work in Asia, he attended Stanford Law School and graduated in 1983. During law school, Steyer founded the East Palo Alto Community Law Project, a non-profit legal services center for low-income families in East Palo Alto, California.^[14] After Stanford, he became a law clerk for Justice Allen Broussard of the California Supreme Court. He then served as a civil rights attorney for the NAACP Legal Defense Fund. There, he helped spearhead the Poverty and Justice Program, focused on developing national legal and legislative strategies on behalf of disadvantaged African Americans.^[15]

Steyer currently lives in the Bay Area with his wife, Elizabeth (nee Butler), and their four children; Lily, Kirk, Carly and Jesse.^[16][17] His wife was Acting Executive Director for Legal Services for Children in San Francisco, the first not-for-profit law firm in the United States dedicated to providing "comprehensive direct legal advocacy for children" utilizing attorneys and social workers in a combined effort.^[18] She now serves as Acting Executive Director of the Athletic Scholars Advancement Program, an independent, nonprofit organization that works to cultivate a college-bound culture by providing access to summer school programs, one-on-one mentoring, individualized academic guidance and college counseling services at public high schools in San Francisco.^[19]

Early advocacy ventures

Steyer founded his first child advocacy venture, Children Now, in 1988. Children Now was one of the main lobbying groups that fought for the three-hour-a-week educational children's programming quota which eventually became law. The group also became well known for publishing a “report card” on California’s children. This report card helped to shed light on important statistics. One of the red flags the report card raised was that one-fifth of California children lacked health insurance and only half were immunized.^[20]

Shortly after starting Children Now, Steyer noticed a serious need for high-quality educational TV programs for kids. In response he started JP Kids in 1996, a for-profit company that produced such shows as "The Famous Jett Jackson", which aired on the Disney Channel. Steyer served as the company’s Chairman and CEO.^[12] Under Steyer’s guidance, the company used various platforms to broadcast more educational and entertaining content. JP Kids also provided an online outlet for teens to share opinions, explore alternative points of views and discuss political and environmental topics.^[21]

Common Sense Media

Steyer’s nonprofit organization, Common Sense Media, focuses on the effects that media and technology have on young users. Steyer describes the group as “nutritional labeling of media." The leading national media advocacy group is financed by donations from foundations and individuals and fees from media partners. Common Sense Media distributes its content to more than 90 million US homes via partnerships with Comcast, Time Warner Cable, DIRECTV, NBC Universal, Netflix, Best Buy, Google, Yahoo!, AOL, Huffington Post, Fandango, Trend Micro, Verizon Foundation, Nickelodeon, and more.^[22]

Common Sense Media has developed a set of ratings that are intended to gauge the educational value of videos, games, and apps. The nonprofit's "Learning Ratings" attempt to assess different types of learning qualities within various forms of media. The new rating system was funded in part by SCEFDN's $10 million learning initiative program.^[23]

Steyer’s advocacy has reached tens of millions of parents a month in articles, reviews and advice columns. Common Sense Media helps parents and their children to identify content that could be harmful to a younger audience.^[24] There are more than 1,000,000 members participating in the discussions and community, and their education programs for students and parents are in use in more than 75,000 schools across the U.S.^[3] Common Sense Media played a major role in the passage of the 2005 California law restricting the sale of violent video games,^[3] but was struck down by the Supreme Court.^[25]

Common Sense Media's 21-member board includes Chelsea Clinton; James Coulter, founder and CEO of TPG; Gene T. Sykes, head of Goldman Sachs Group Inc.'s technology, media and entertainment investment banking group; former Federal Communications Commissioner Deborah Taylor Tate, and John H.N. Fisher, managing director of Draper Fisher Jurvetson, a Silicon Valley venture capital firm. It previously included Hon. Julius Genachowski, Bill Kennard and George Roberts.^[26]

Common Sense Media regularly conducts or participates in studies that examine the prevalence and effects of media and technology in American life. A recent study that Common Sense Media was involved in reported that, of 1,030 teens, 68 percent were active on Facebook and that 90 percent of them had tried some form of social networking.^[27]

In March 2012 the feature length documentary Bully was released into AMC Theaters with a "Pause 13+" rating designated by Common Sense Media. The film had previously been rated R by the MPAA. Under the new rating, AMC theaters allowed entrance to viewers under 17 provided they had a signed permission slip.^[28]

2011 screen time study

Common Sense Media released a study in 2011 which reported that, due to an increased availability of electronic devices, children 8 years of age and younger are spending more time in front of screens than ever before. The study surveyed 1,384 parents and found that half of their children under 8 regularly used mobile devices.^[29]

2013 screen time study

Common Sense Media released a study in 2013, "Zero to Eight: Children’s Media Use in America 2013", which found that seventy-two percent of children under eight have used a mobile device for media activity. Children with access to a smart mobile device increased from half to seventy-five percent. The study surveyed 1,463 parents.^[30]

Other occupations

Steyer is a faculty member at Stanford University where he has taught popular courses for 25 years. He is Consulting professor in Political Science and Comparative Studies in Race and Ethnicity, teaching a variety of courses on education, civil rights and civil liberty issues. His current lecture class is entitled, “Justice at Home and Abroad.”^[4]

Among other honors, Steyer has been awarded the university's highest teaching honor - the Walter J. Gores Award for Excellence in Teaching – awarded annually to three Stanford professors. Stanford students also voted for him to be Class Day speaker during Stanford’s graduation exercises.^[31]

Steyer is the author of The Other Parent: The Inside Story of the Media’s Effect on our Children. According to Stanford Magazine, the book “paints a frightening picture of greedy media companies, indifferent government regulators and parents too overwhelmed to pay attention.”^[31] He has served on numerous non-profit boards including Children Now, the National Parenting Association^[32] and the San Francisco Free Clinic.^[33]

Steyer is a chairman of the LEAD Commission.^[34] Steyer is also a partner with Hillary Clinton on the Too Small to Fail initiative.^[35]

Talking Back to Facebook

In 2012, Steyer released Talking Back to Facebook, a book that deals with the presence of digital media in the lives of children.^[36][37] The book, with a foreword written by Chelsea Clinton, advocates for larger parental involvement in children's technological activities.^[38] Talking Back to Facebook outlines strategies for safeguarding against a potentially dangerous digital world. During a May 2012 segment of NPR's Fresh Air with Terry Gross, Steyer noted that, "In a world where everything's photographed, where kids are constantly snapping photos on their cellphones and where youthful indiscretion is exactly the same as it's always been, the consequences can be much greater".^[39]

References

External links

• Common Sense Media