James Diener
James Diener is an American music executive and entrepreneur.
Present
Diener is co-founder of Freesolo Entertainment; a music company comprising Freesolo Music, a record label joint venture with RCA Records/Sony Music Entertainment; Freesolo Publishing, a joint venture with SonyATV Publishing; and Freesolo Management, a joint venture with Vector Management/Live Nation Entertainment.
Diener is also co-founder of Alignment Artist Capital, a specialty financial firm funded by BlackRock. Alignment Artist Capital works with established music creators and provides access to capital needed for a range of business goals via a newly conceived structured investment model. The company invests $5 million to $20 million per transaction in the careers of recording artists, songwriters, record producers and touring acts over a 4-5 year horizon.
Background
Most recently, Diener was founder and CEO/President of A&M/Octone Records, a joint venture between Octone Records and Universal Music Group. A&M/Octone Records signed and developed worldwide multi-platinum superstars Maroon 5, platinum modern rap-rockers Hollywood Undead, platinum modern-rock act Flyleaf, and internationally acclaimed hip-hop artist K'naan. A full-service artist development label, A&M/Octone operated music publishing, merchandising and touring rights companies – in addition to specializing in recorded music. After six successful years of operation, in September 2013, Octone initiated its buy/sell rights in the joint venture, resulting in Universal Music Group purchasing Octone Records' 50% interest in A&M/Octone Records.
Previously in 2000, Diener founded Octone Records, an independent label distributed through BMG, while simultaneously serving as Senior Vice President of A&R/Marketing for Clive Davis & the RCA Music Group, now a division of Sony Music Entertainment. As part of that relationship, Diener negotiated an exclusive joint venture with Sony Music that gave Octone the ability to upstream successful acts in partnership with the RCA Music Group for further international marketing and promotion. Also, while at RCA, Diener signed and developed platinum singer-songwriter Gavin DeGraw.
Diener was also well known in the music industry for its entrepreneurial private-equity financing model. Upon Octone's original launch, he capitalized the label with $5 million of private equity investment – individual investors drawn from blue-chip companies BlackRock, The Blackstone Group, Lazard Freres, Credit Suisse First Boston, MacAndrews & Forbes, Kelso & Company and Soros Fund Management.
Prior to his dual status as CEO/President of Octone Records and Senior Vice President of A&R and Marketing at RCA Music Group, Diener was Vice President of A&R and Marketing at Columbia Records from 1992 to 2000, where he worked with such platinum and developing artists as Aerosmith, Bruce Springsteen, Bob Dylan, Pink Floyd, Johnny Cash, Black Crowes, Clutch, The Jayhawks, Tony Bennett, Roger Waters, Chris Whitley, Jesse Malin, Iron Maiden, Terence Trent D'Arby, and New Kids on the Block, among others.
He is an accredited record producer and voting member of both NARAS the Academy of Magical Arts.
Diener began his formal career in 1991 at Columbia Records. Prior to that, he held various industry positions as a personal management associate and recording engineer. As the subject of two Harvard Business School case studies, Diener has also been an invited guest speaker at New York University, Harvard Business School, Wharton School of Business, Berklee College of Music, and the Benjamin N. Cordoza School of Law. Diener was also featured in "Blockbusters," a 2013 book on the business of entertainment. He delivered the Keynote Speech at the 2010 NARM Convention in Chicago.
Diener graduated in 1991 with honors with a Bachelor of Arts in both economics and sociology from the Johns Hopkins University in Baltimore, MD.
External links
- May 2004 New York Post
- Feb 2007 A&M/Octone Announcement
- May 2007 Porfolio Magazine
- July 2007 Octone Records - Harvard Business School Case Study Part I
- May 2008 Billboard Magazine Q&A
- June 2009 LA Times Magazine Q&A
- July 2009 Music Business Registry Interview
- January 2010 Fortune Magazine Feature
- January 2010 CNN Money/Fortune Online News Piece
- March 2010 NY Enterprise Report Cover Feature
- July 2010 A&M/Octone Records - Harvard Business School Case Study Part II
- September 2010 Wall Street Journal "Walkabout NY" Interview
- November 2010 Fast Company on A&M/Octone Records, K'Naan & Coca Cola
- January 2011 MIDEM Convention panel in Cannes, Frances discussing K'Naan/Coca Cola World Cup campaign & A&M/Octone artist development
- October 2013 "Blockbusters" by Anita Elberse, Macmillan Publishers
- December 2014 Freesolo Entertainment Announcement
- December 2014 Freesolo Billboard Magazine Feature
- April 2015 Billboard Magazine Alignment Artist Capital Feature
- April 2015 Forbes Magazine Alignment Artist Capital Article
- April 2015 Hypebot Alignment Artist Capital Article
- April 2015 Music Week Announcement
- December 2015 Entrepreneur Magazine Article