Jacques Bouchard
For the Canadian businessman, see Jacques J. Bouchard.
| Jacques Bouchard | |
|---|---|
| Born |
August 29, 1930 Montreal, Quebec |
| Died | May 29, 2006 (aged 75) |
| Known for | Founder of one of the largest Francophone advertising agencies in Canada |
| Awards |
Order of Canada National Order of Quebec |
Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.
In 1999, he was made a Member of the Order of Canada.[1] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.[2]
References
- ↑ Order of Canada citation
- ↑ "Citation". National Order of Quebec (in French).
External links
- BCP biography
- Obituary (French)
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