JUCCCE

JUCCCE (Joint U.S.-China Collaboration on Clean Energy) is a Shanghai-based non-profit organization dedicated to accelerating the use of clean energy in China within ten years, while building trust and cooperation between China and the United States.^[1] Founded in 2007 by Peggy Liu, the organization has a diverse set of programs, in addition to hundreds of partners and special advisers.^[2]

Its China Dream project has been credited with popularizing the phrase "Chinese Dream",^[3][4] through a translation of a New York Times article written by American journalist Thomas Friedman called "China Needs Its Own Dream". The term was later adopted by Xi Jinping.^[5] JUCCCE defines the Chinese dream as sustainable development.^[4]

Method

JUCCCE's method is to convene international, cross-sector and cross-border stakeholders to accelerate China's sustainable transformation.^[6] JUCCCE has designed all programs to reach major milestones within three years or fewer.^[7]

The Joint U.S.-China Collaboration on Clean Energy (JUCCCE) was founded after the 2007 MIT Forum on the Future of Energy in China, the first public dialogue on clean energy between U.S. and Chinese government officials.^[8] Forum speakers, sponsors, and attendees agreed that a new form of programmatic collaboration on clean energy was urgently needed—one that could replace antiquated "shuttle diplomacy" between nations.^[9] Thus, JUCCCE was founded with a framework focused on relatively shorter-term, high-impact programs, with a focus on^[9] convening international expertise and technologies to lower barriers to deployment of clean energy and energy-savings solutions in China.^[9]

Programs

Sustainable industry

JUCCCE's first achievement was the China Smart Grid Cooperative, which revolutionized China's electric grid and brought renewable energy deployment to scale by convening Chinese decision makers with international experts to introduce Smart Grid into China.^{[10] [11]} As of 2012, there were 15 Smart Grid city pilots across China.^[12][13][14] The program was highlighted by the Clinton Global Initiative in 2008.

JUCCCE China Energy Forum is one of the highest-level cross-sector, cross-border conferences on sustainable technologies, bringing together top leaders from government, business, and academia to discuss clean energy. As of 2012, JUCCCE had held five JUCCCE China Energy Forums. The first was MIT Forum on the Future of Energy in China in 2007, one of the first public dialogues between China and U.S. government on clean energy. Representatives from seven countries attended the event on November 19-20, 2011, with CECEP (China Energy Conservation and Environmental Protection Group), the only state-owned enterprise in this sector. The fourth annual China Energy Forum was created in partnership with the China Energy Conservation and Environmental Protection Group and was held in Chengdu in November 2010.^[15]

Sustainable urbanization

JUCCCE further accelerated the progress of Chinese "eco-cities” through its mayoral training program. As of 2011, there were over 170 cities in China with eco-city developments and 8 model low-carbon regions in development.^[16][17][17] JUCCCE has created a series of educational modules targeted for mayors and central government officials to demonstrate how saving energy and the environment can boost local GDP growth created in partnership with the National Academy for Mayors in China under the Ministry of Housing and Urban Rural Development, and the China Executive Leadership Academy in Pudong.^[18]

JUCCCE’s Eco-heritage Tourism program links with official government training academies to help protect environmental and cultural assets while creating local jobs and investing in the community. JUCCCE introduced case studies and best practices to the China Executive Leadership Academy in Pudong on geotourism for sustainable cities in April and September 2012.

Sustainable consumption

In 2010, JUCCCE acted to trigger some of the first green coverage in Chinese consumer media through educational campaigns featuring supermodel Du Juan, Chinese "environmental" popstar Chen Ling, and actress Li Bingbing.^[19] Working with volunteers, it conducted educational programs for students on the importance of an environmentally conscious society and helped donate about 130,000 energy-efficient bulbs to eight cities.^[20][21]

JUCCCE’s flagship is the “China Dream”—to reimagine prosperity and reshape consumerism.^[22] alongside contributors such as Marks & Spencer, the World Economic Forum’s New Energy Architecture Global Agenda Council, the Urban China Initiative, Shanghai Jiao Tong University, Real Pegasus (Edelman China), WPP, Saatchi & Saatchi among others.^[23] The project visualizes and activates an "aspirational" lifestyle that is personally desirable as well as sustainable, and guides consumers through policies on product purchases and use.^[24]

"A New Way to Eat" is a spinoff of JUCCCE’s China Dream workshops that combines nutritious, sustainable food and "culturally relevant eating habits" in order to change school lunches in a way that will educate students to eat responsibly.

Stone Soup Global Leadership

JUCCCE launched the management concept of "Stone Soup Global Leadership"^[15] at the World Economic Forum with Young Global Leaders in 2011.^[25] The model is designed to teach how to identify catalytic leaders.^[26]

References