Italika

Italika
Public Corporation
Industry Manufacturing
Founded 2005
Headquarters Toluca, Mexico
Area served
 Mexico, Guatemala, Brazil, Honduras, Peru, Panama, El Salvador and Argentina
Key people
 Ricardo B. Salinas
Products motorcycles
Parent Grupo Azteca

Italika is the leading motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014.[1] In 2010, Italika made up 55% of the motorcycle market;[2] in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014.[1] Early Italika motorcycles were designed jointly with Hyosung of South Korean and assembled using parts shipped from South Korea and China. Current models, however, are of Mexican design and origin.[3] Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.

The Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Peru, Brazil and Costa Rica.[3]

Italika motorcycles come in red, yellow, orange, black, and silver-grey color schemes, while scooters and ATVs are available in several other colors.[4][5]

Models

Italika makes models of street legal motorcycles

Italika also makes a variety of offroad ATVs [5]

References

  1. 1 2 José Antonio Durán (2014-09-08). "Italika vende su moto 2 millones en México" (in Spanish).
  2. ↑ "Motocicletas Italika celebra su quinto aniversario con 55% de participación de mercado" (in Spanish). 2010-06-01.
  3. 1 2 "Quienes somos" (in Spanish).
  4. ↑ "Sálvate del tráfico en dos ruedas" (in Spanish).
  5. 1 2 "Official site" (in Spanish).

External links


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